Data Scientist
Smadex
Data Scientist
Smadex
Mobile-first programmatic advertising DSP platform
Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by cutting-edge data architecture and predictive analytics trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).
We are seeking an analytical, detail-driven Data Scientist (CTV Analytics) to join our New York team. In this individual contributor role, you will focus on optimizing how we buy, deliver, and measure performance across Connected TV (CTV) inventory.
You will dig into massive volumes of streaming and programmatic bidstream data, diagnosing performance bottlenecks, testing buying strategies, and providing actionable recommendations to maximize ROAS and campaign scale for our advertising partners.
Smadex is a mobile-first programmatic advertising platform for performance, direct response, and brand campaigns across in-app, mobile web, and Connected TV. It uses a machine learning-assisted bidding engine that optimizes the mix of creative assets, audience targeting, and price in real time, processing over a million bid requests per second with support for first- and third-party data, fraud protection, brand safety, and multi-dimensional reporting. It offers end-to-end campaign management in self-serve or managed modes, with a pricing model based on a minimum budget plus a percentage fee and flexible dCPM aligned to CPA and CPI goals; after adopting RTB it expanded globally and was acquired by Entravision in 2018, becoming part of the Headway unit. Its goal is to help advertisers acquire high-quality users, improve retention, and increase return on ad spend while safeguarding brand safety across mobile and connected TV channels.
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