RAPP Los Angeles is looking for a Strategy Intern to join our award-winning Experience Strategy team.
WHO WE ARE:
We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.
When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.
We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.
We are Fiercely Individual.
As a guiding ethos, RAPP stands up for Individuality. So much so, that it’s in our agency value proposition. We’re committed to racial justice, equality, representation and unbiased economic opportunity, because we know that the strength of our diversity helps us create our best work. And we believe in harnessing the strength of all our Fiercely Individual people, and the differences among us, because that’s the surest way to positively impact our business and network culture.
HOW WE DO IT:
At RAPP, we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action, and customer experience management.
Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.
RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.
THE INTERNSHIP:
Our interns are sharp and can think both strategically and creatively no matter what discipline they’re assigned to. During this 10-week program, you will:
- Work on day-to-day client business
- Participate in an intern team project & pitch presentation
- Experience a curriculum of lunch & learns to gain deeper understanding of the agency world
STRATEGY INTERN RESPONSIBILITIES:
- Assist several lines of businesses for our client, becoming an expert on their consumers as well as their overall business, brand, categories and value propositions.
- Collaborate in the development of creative briefs that inspire and inform our creative teams using research, competitive analysis, strong narratives, and category expertise.
- Partner with client services, technology, analytics and creative teams to help diagnose business problems and draft briefing materials for strategic and creative deliverables.
- Help monitor competitor strategies and marketing activity.
- Serve as collaborative member of a client team, including participation in brainstorms, work sessions, creative development reviews, reporting, etc.
- Become intimately familiar with all research tools, including innovative methods such as applied listening, digital ethnography and use those tools to provide the concrete evidence to form actionable insights.
- Provide overall support to the strategy practice’s insights generation and curation efforts as needed.
ADDITIONAL RESPONSIBILITIES:
- Collaborate and clearly communicate with agency team members across departments and roles.
- Bring enthusiasm, open-mindedness, and a professional approach to all tasks and problem-solving.
- Be willing to learn and take direction and constructive criticism.
- Be ready to give supportive arguments and voice your opinion.
- Be proactive, ready to take initiative and able to lead other team members.
- Pitch creative project ideas.
- Brainstorm and research marketing opportunities for open-brief creative projects.
- Be willing to learn RAPP processes and tools to ensure quality control and efficiencies.
- Be highly organized and attentive to detail.
- Be able to multitask and manage projects as assigned within a given timeline.
- Possess a desire to keep up on current cultural trends.
- Tackle other assigned duties. Be ready for anything!
REQUIREMENTS:
- Applicants must be one of the following:
- A current full-time student who is in their junior or senior year
- A current full-time graduate student
- A recent graduate
- Must be able to show proof of legal work authorization to participate in a 10-week internship in the United States prior to the start of the internship. Internships will not be sponsored by RAPP.
- Must have demonstrated proficiency speaking and writing in the English language.
- Must possess good writing skills and the ability to recognize grammatical and factual errors.
- Must have a strong interest and/or experience in marketing/advertising.
- Prior internship experience in a related field a plus.
- Study in a related field is a plus (bachelor’s degree in communications, advertising, marketing, psychology etc.)
Our Hybrid Work Model:
RAPP’s current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we’d like.
A reasonable estimate of the salary for this role, at the time of posting, is $17 per hour.
“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
