2024 Summer Internship – Strategy Intern
Posted on 2/7/2024
RAPP

1,001-5,000 employees

Marketing & ad services
Company Overview
RAPP helps clients understand the most significant opportunities to create value, and move people to action, through the connected customer journey.
Consulting

Company Stage

Seed

Total Funding

$1.3M

Founded

1965

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-7%

1 year growth

-4%

2 year growth

-1%
Locations
Los Angeles, CA, USA
Experience Level
Intern
Desired Skills
Communications
Marketing
Data Analysis
CategoriesNew
Business & Strategy
Growth & Marketing
Requirements
  • Must be a current full-time student in junior or senior year, or a current full-time graduate student, or a recent graduate
  • Must be able to show proof of legal work authorization to participate in a 10-week internship in the United States
  • Must have demonstrated proficiency speaking and writing in the English language
  • Must possess good writing skills and the ability to recognize grammatical and factual errors
  • Must have a strong interest and/or experience in marketing/advertising
  • Prior internship experience in a related field a plus
  • Study in a related field is a plus (bachelor’s degree in communications, advertising, marketing, psychology etc.)
Responsibilities
  • Assist several lines of businesses for our client, becoming an expert on their consumers as well as their overall business, brand, categories and value propositions
  • Collaborate in the development of creative briefs that inspire and inform our creative teams using research, competitive analysis, strong narratives, and category expertise
  • Partner with client services, technology, analytics and creative teams to help diagnose business problems and draft briefing materials for strategic and creative deliverables
  • Help monitor competitor strategies and marketing activity
  • Serve as collaborative member of a client team, including participation in brainstorms, work sessions, creative development reviews, reporting, etc
  • Become intimately familiar with all research tools, including innovative methods such as applied listening, digital ethnography and use those tools to provide the concrete evidence to form actionable insights
  • Provide overall support to the strategy practice’s insights generation and curation efforts as needed
  • Collaborate and clearly communicate with agency team members across departments and roles
  • Bring enthusiasm, open-mindedness, and a professional approach to all tasks and problem-solving
  • Be willing to learn and take direction and constructive criticism
  • Be ready to give supportive arguments and voice your opinion
  • Be proactive, ready to take initiative and able to lead other team members
  • Pitch creative project ideas
  • Brainstorm and research marketing opportunities for open-brief creative projects
  • Be willing to learn RAPP processes and tools to ensure quality control and efficiencies
  • Be highly organized and attentive to detail
  • Be able to multitask and manage projects as assigned within a given timeline
  • Possess a desire to keep up on current cultural trends
  • Tackle other assigned duties. Be ready for anything
Desired Qualifications
  • Prior internship experience in a related field
  • Study in a related field (bachelor’s degree in communications, advertising, marketing, psychology etc.)