Campaign Manager
TikTok
Campaign Manager
TikTok
Short-form video platform with ads
About the Role TikTok Commerce Creator Operations team is dedicated to building a healthy and thriving e-commerce creator ecosystem. Through creator acquisition and incubation, we aim to enhance creators' content production capabilities, unlock their monetization potential, and drive sustainable platform growth. In this role, you will be responsible for creator acquisition, incubation, and growth in the Korean market. By leveraging insights into the local content landscape and creator ecosystem, you will develop tailored operational strategies to scale creator content supply and drive commerce growth. Responsibilities 1. Understand and develop campaign strategies that serve as core lever towards the growth of the TikTok, be the key stakeholder to drive solid outcomes of campaign projects, from strategy through to execution, optimize efficiency and drive execution; 2. Assist in conceptualizing, developing and executing IP marketing campaigns, including but not limited to User IP, Creator IP and Brand IP (e.g. Super brand day) and other campaigns; 3. Analyze the competitors' brand IP and marketing campaigns and keep exploring the new brand IP mode; 4. Organize and coordinate cross-departmental resources to define and support business growth campaign activities; 5. Collaborate and coordinate across stakeholders, including working with category teams, user research, creator manager, and other cross functional teams for campaign creation and optimization; 6. Cooperate with the cross-team to amply the influence of brand IP among partners and users.
Minimum Qualifications: 1. Education & Industry Experience: Bachelor's degree or above, with at least 2 years of experience in the e-commerce industry. Experience in cross-border e-commerce, international e-commerce, or content-driven commerce is preferred; 2. Communication & Cross-functional Collaboration: Excellent communication and coordination skills, with the ability to manage multiple projects simultaneously and collaborate effectively with cross-functional teams; 3, Language Proficiency: Strong written and verbal communication skills to effectively conduct business in English; 4. Campaign Planning & Execution: Proven experience in independently planning and executing marketing campaigns, particularly e-commerce campaigns; 5. Platform & Industry Knowledge: Familiarity with TikTok and other content-based platforms, or relevant experience in the e-commerce industry, is preferred; 6. External Stakeholder Management: Experience working with third-party partners, including managing creative agencies and maintaining relationships with brand partners.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Equal Opportunity at TikTok
TikTok is dedicated to fostering an inclusive and diverse workplace that values and respects individuals with disabilities. Our commitment is to create equal opportunities and provide a supportive environment for all employees.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
Explore more opportunities at TikTok