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Microsoft

Builds workplace software, PCs and cloud services

Field Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeCA$96k - CA$177.6k /yr

About the Job

Requirements

  • A bachelor's degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, plus at least three years of experience in integrated marketing, event management, program management, marketing operations, or related work; equivalent experience is also accepted.
  • Proficiency in English is required for technical and specialized tasks, customer needs, and collaboration with colleagues worldwide.

Responsibilities

  • Lead strategic marketing planning with Canadian and U.S. operating units, segment go-to-market teams, CPEMs, and sales leadership to align marketing priorities, investments, and execution plans with business objectives.
  • Drive customer engagement through Microsoft flagship and cornerstone events, including AI Tour, Ignite, Build, Frontier Transformation Week, industry events, and local executive engagement programs.
  • Develop and execute local and industry-specific engagement strategies, including first-party, third-party, ancillary, executive, and account-based marketing programs to increase customer engagement and influence pipeline.
  • Partner with sales teams to activate marketing-engaged accounts, translate customer signals into seller actions, and identify opportunities to accelerate pipeline creation and account engagement.
  • Provide Voice of the Field feedback to corporate and integrated marketing teams so campaigns, content, and investments reflect customer and seller needs in the U.S. market.
  • Lead executive stakeholder engagement across operating units, supporting customer meetings, executive sponsorship opportunities, industry events, and strategic customer conversations.
  • Manage marketing business reviews, planning cycles, performance reporting, and recommendations using customer insights, engagement analytics, and business performance data.
  • Coordinate cross-functional execution across marketing, sales, communications, events, operations, analytics, and worldwide teams to deliver marketing programs and customer experiences.
  • Own end-to-end orchestration of field marketing activities, from planning and prioritization through execution, measurement, and optimization.
  • Manage annual and quarterly marketing planning, flagship event strategy and execution, industry and third-party event investments, executive engagement and customer meeting programs, account targeting and seller activation, marketing signal and customer engagement activation, marketing business reviews and performance insights, field communications and marketing advocacy, and cross-organizational stakeholder management and influence.
  • Manage budgets and forecasts for accurate regional marketing plan execution.
  • Drive customer and target-account engagement, marketing-engaged account growth, highly engaged account conversion and pipeline influence, executive and strategic customer engagement, flagship event performance and participation, alignment of marketing investments to operating-unit priorities, seller activation and adoption of marketing programs, and stakeholder satisfaction and cross-functional collaboration.

Desired Qualifications

  • A master's degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, plus at least six years of relevant experience; or a bachelor's degree in one of those fields plus at least eight years of relevant experience; equivalent experience is also accepted.
  • Verbal and written communication proficiency in French is an asset.

About the Company

Microsoft

Builds workplace software, PCs and cloud services

Microsoft builds workplace software, operating systems and cloud infrastructure for consumers, businesses and government agencies, from small organizations to global enterprises. Microsoft 365 combines Word and Excel with Teams communication and Copilot AI features, while Windows runs PCs and Surface supplies the company's own computers. Azure rents computing capacity, storage and databases to build and run web applications. Microsoft also sells Xbox consoles and games, collecting revenue through software licenses, subscriptions, usage charges and product sales. Founded in 1975 by Bill Gates and Paul Allen, Microsoft is headquartered in Redmond, Washington.

Company size
10,001+
Company stage
IPO
Headquarters
Redmond, WA
Founded
1975

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