Ganahl Lumber Company
Lumberyard and hardware supply retailer
Counter Sales Representative
About the job
- One to two years of experience selling a product or service.
- A bachelor's degree or equivalent.
- Ability to manage and build relationships.
- Demonstrated ability to meet and exceed customer acquisition goals.
- Advanced skills in communicating, selling, and negotiating.
- Drive to understand and meet prospective customer needs.
- Familiarity with customer relationship management systems and Microsoft Office Suite.
- Demonstrate, promote, and sell company products and services by strategically presenting functionality and key value propositions to prospective customers.
- Develop and foster relationships by maintaining close communication with prospects to close sales and promote customer retention.
- Meet and exceed monthly and quarterly individual and team goals for new customer acquisition.
- Record prospect interactions and track goal attainment in the customer relationship management system.
About the company
Ganahl Lumber Company sells building supplies and hardware to professional contractors and DIY enthusiasts through 14 California stores. Customers browse tools, paint, framing hardware, rebar and concrete accessories, safety gear, millwork, doors and windows, and MEP components to complete construction projects. Unlike many generic suppliers, it remains family- and employee-owned and has operated since 1884, with a wide California footprint focused on serving local communities. Its goal is to help customers finish projects by offering a broad selection of materials and dependable service at neighborhood locations.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Anaheim, California
Founded
1884
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Simplify's Take
What believers are saying
- Ganahl bought Pine Tree Lumber in January 2026, adding Escondido and Fallbrook.
- Ganahl is actively hiring in 2026, with 90 openings across multiple California sites.
- The Nichols Lumber acquisition announced May 2026 extends Ganahl’s Baldwin Park reach.
What critics are saying
- Veronica Novela’s 2023 labor case still threatens wage and arbitration scrutiny in 2026.
- Headcount fell 2.6% from 2023 to March 2026, signaling operating pressure.
- Southern California concentration leaves Ganahl exposed to housing downturns and wildfire disruptions.
What makes Ganahl Lumber Company unique
- Ganahl’s 13 Southern California locations create dense local delivery and service coverage.
- Brad Satterfield became CEO in May 2024, sharpening leadership continuity.
- Ganahl’s century-plus brand and family ownership differentiate it from conglomerate competitors.
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Benefits
Company Equity
Performance Bonus
Company News
Ganahl Lumber acquires Pine Tree Lumber. Ganahl Lumber recently announced the company has acquired Pine Tree Lumber in San Diego, California. "We are proud to announce the acquisition of Pine Tree Lumber in Escondido and Fallbrook," says Ganahl officials via social media. "This expansion allows us to bring our 142-year commitment to quality and service to the San Diego building community." The acquisition is Ganahl's 13th location throughout the Southern California region.
The acquisition brings Ganahl's locations to 13 throughout the southern California region.
Anaheim, CA-based Ganahl Lumber announced that Brad Satterfield has been named as the company's newest CEO.
Ganahl Lumber Company, a 2021 LBM Journal Dealer of the Year, has acquired the assets and real estate of Northridge Lumber in an all-cash deal set to close in the next 60 days.
Tropical Forest Products has announced that its Black Label premium brand of Ipe and other tropical hardwoods will expand throughout California as part of a distribution partnership with Ganahl Lumber.