Full-Time

Key account Manager

Confirmed live in the last 24 hours

Diageo

Diageo

10,001+ employees

No salary listed

Senior

Noida, Uttar Pradesh, India

Category
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Marketing
Requirements
  • Develop sales and marketing plans to build consumer preference and drive volumes for achievement and growth in the territory
  • Conduct Outlet wise annual volume planning & phasing
  • Develop and monitor individual sales objectives on monthly / quarterly and annual basis
  • Ensure the NSV achievement in the territory is as per budget and maintain the right brand mix
  • Ensure Increase in Share of Business (Market Share) across segments as per plan *NSV*
  • Maintain relationships with all the key accounts for ensuring overall pipeline & revenue growth within channel and territory
  • Engage channels to close sales and deliver services thereby ensuring higher market share
  • Work as SPOC for the organization and establish strong rapport with channel partners to win confidence, anticipate needs and deliver appropriate product solutions
  • Meet the WOD targets of the brands by ensuring the availability of relevant brands & variants on the outlets in the territory
  • Manage the new product launches in the regions and ensure all new products are available & listed at the outlets
  • Negotiate & finalize annual contract and terms of trade with key accounts in the territory
  • Short list the outlets for Contracts & negotiate a win: win proposition in consultation with the line manager
  • Responsible for on time and smooth execution of the activations as per marketing plan by selecting the right outlets in the territory
  • Collaborate with the outlets for menu card listing/availability in line with MSL/Price laddering
  • Prepare reporting on the brand’s performance, needs and forecasts
  • Ensure proper usage of brand and promotional elements and measure effectiveness of consumer activations (ROS / M&E) in coordination with SCME
  • Coordinate with 3rd party agency for execution of the activations / launch at the outlet
  • Make regular sales calls to designated on premise accounts as per PJP & beat plan to cultivate customer relations and satisfaction with service provided
  • Keep the trade informed about pricing, promotion schemes etc.
  • Responsible for the correct and timely submission of the claims and daily and monthly sales report
  • Keep a track on the competitor’s activity and bulk competition deals; and report the same to line manager immediately
  • Maintain the organization's standards and guidelines wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet
  • Effectively train customer staff on products and execute product tastings and product presentations through DBA - Art of blending for consumers
  • Execute the marketing plans at the outlets as per the guidelines of the state / regional marketing team while working within company policies, resources and budgets
  • Review customers' credit status, and collect outstanding as per the USL credit policy wherever applicable
  • Ensure all claims of customers are submitted in a timely manner with required documentation
  • Coordinate with Finance department on a weekly basis to ensure accounts remain in good standing
  • Ensure settlements & payments to outlets as per agreed terms
Responsibilities
  • Develop sales and marketing plans to build consumer preference and drive volumes for achievement and growth in the territory
  • Conduct Outlet wise annual volume planning & phasing
  • Develop and monitor individual sales objectives on monthly / quarterly and annual basis
  • Ensure the NSV achievement in the territory is as per budget and maintain the right brand mix
  • Ensure Increase in Share of Business (Market Share) across segments as per plan *NSV*
  • Maintain relationships with all the key accounts for ensuring overall pipeline & revenue growth within channel and territory
  • Engage channels to close sales and deliver services thereby ensuring higher market share
  • Work as SPOC for the organization and establish strong rapport with channel partners to win confidence, anticipate needs and deliver appropriate product solutions
  • Meet the WOD targets of the brands by ensuring the availability of relevant brands & variants on the outlets in the territory
  • Manage the new product launches in the regions and ensure all new products are available & listed at the outlets
  • Negotiate & finalize annual contract and terms of trade with key accounts in the territory
  • Short list the outlets for Contracts & negotiate a win: win proposition in consultation with the line manager
  • Responsible for on time and smooth execution of the activations as per marketing plan by selecting the right outlets in the territory
  • Collaborate with the outlets for menu card listing/availability in line with MSL/Price laddering
  • Prepare reporting on the brand’s performance, needs and forecasts
  • Ensure proper usage of brand and promotional elements and measure effectiveness of consumer activations (ROS / M&E) in coordination with SCME
  • Coordinate with 3rd party agency for execution of the activations / launch at the outlet
  • Make regular sales calls to designated on premise accounts as per PJP & beat plan to cultivate customer relations and satisfaction with service provided
  • Keep the trade informed about pricing, promotion schemes etc.
  • Responsible for the correct and timely submission of the claims and daily and monthly sales report
  • Keep a track on the competitor’s activity and bulk competition deals; and report the same to line manager immediately
  • Maintain the organization's standards and guidelines wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet
  • Effectively train customer staff on products and execute product tastings and product presentations through DBA - Art of blending for consumers
  • Execute the marketing plans at the outlets as per the guidelines of the state / regional marketing team while working within company policies, resources and budgets
  • Review customers' credit status, and collect outstanding as per the USL credit policy wherever applicable
  • Ensure all claims of customers are submitted in a timely manner with required documentation
  • Coordinate with Finance department on a weekly basis to ensure accounts remain in good standing
  • Ensure settlements & payments to outlets as per agreed terms

Company Size

10,001+

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

1997

Simplify Jobs

Simplify's Take

What believers are saying

  • Non-alcoholic spirits market grows at 31% CAGR, boosting Diageo's market position.
  • Berkshire Hathaway's investment signals confidence in Diageo's growth potential.
  • E-commerce growth reshapes alcohol purchasing, benefiting Diageo's distribution channels.

What critics are saying

  • Increased competition in non-alcoholic spirits may erode Diageo's market share.
  • Rising raw material costs could impact Diageo's profit margins.
  • Regulatory challenges in emerging markets may complicate Diageo's expansion efforts.

What makes Diageo unique

  • Diageo leads the non-alcoholic spirits market with Ritual Zero Proof acquisition.
  • Diageo's premiumization strategy includes acquiring super-premium brands like Don Papa Rum.
  • Diageo invests in sustainability with a carbon-neutral brewery funded by Enterprise Ireland.

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Benefits

Flexible Work Hours

Company News

Diageo
Sep 26th, 2024
Diageo Acquires Ritual Zero Proof

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits, the leading non-alc spirit brand in the U.S. since its 2019 launch. This move aligns with Diageo’s Growth Ambition for sustainable growth. Ritual offers non-alc alternatives to whiskey, tequila, gin, rum, and aperitif. The U.S. non-alc category has grown +31% CAGR over five years, with non-alc spirits as the fastest-growing segment. Diageo is the top non-alc spirits player globally, holding leading market shares in major markets.

Business Post
Aug 29th, 2024
Diageo sold long-dated euro debt in bumper day for new bonds

The drinks giant raised €1.9 billion ($2.1 billion) from a three part offering

Head Topics
Aug 20th, 2023
Diageo gets €7.5m in green funding from Enterprise Ireland

Guinness owner said funds were for carbon-neutral brewery in Newbridge

Proactive Investors
May 17th, 2023
Warren Buffett's Berkshire Hathaway buys stake in Diageo

Warren Buffett’s Berkshire Hathaway has taken a $41.3mln stake in Diageo PLC, the FTSE 100 maker of Johnnie Walker whisky and Tanqueray gin. Shares in the...

News N Releases
Jan 17th, 2023
Diageo Plc to acquire Don Papa Rum for upto €437.5 million

Diageo Plc has reached an agreement to acquire Don Papa Rum, a super-premium, dark rum from the Philippines.