B2B Copywriter
About the job
- Proven experience developing high-quality long-form B2B and B2C content across complex topics and thought leadership.
- Exceptional writing and editorial skills, including the ability to simplify complex topics without losing substance.
- Experience writing across sectors such as finance, insurance, technology, logistics, or sustainability.
- Strong understanding of B2B audiences, brand positioning, and commercial storytelling.
- Ability to move confidently between long-form editorial, campaign messaging, and social content.
- Experience creating LinkedIn-first content and executive thought leadership.
- Strong attention to detail and editorial rigour.
- Comfort working collaboratively within creative and strategic teams.
- Lead the development of long-form B2B content, including white papers, reports, website articles, feature articles, executive interviews, and thought leadership.
- Lead stakeholder interviews and insight-gathering sessions to inform editorial narratives, campaign messaging, and executive profiling.
- Translate complex or technical subject matter into clear, engaging, and commercially effective storytelling.
- Ensure long-form content and website articles are written with SEO and GEO requirements in mind.
- Develop strategic editorial narratives and content territories for campaigns and ongoing brand communications.
- Write campaign headlines, messaging frameworks, and supporting copy across digital and social channels.
- Plan and write social rollout content, with a strong understanding of LinkedIn storytelling and executive profiling.
- Work closely with strategists, creatives, and client teams to shape campaign narratives from brief through execution.
- Support brands in developing more culturally relevant and contemporary B2B communications.
- Collaborate with designers, motion teams, and producers to bring editorial and campaign ideas to life across formats.
- Contribute to pitches, campaign proposals, and strategic narrative development.
About the company
eight&four Group is an independent network of marketing and communications agencies based in London. It coordinates a group of partner agencies to work together on client campaigns, offering access to combined capabilities across strategy, creative, media, digital, and PR. The network model means different agencies stay autonomous while collaborating under the eight&four umbrella, sharing resources, best practices, and cross‑agency teams to deliver integrated services for clients. What sets eight&four apart is its independence and network approach, rather than being part of a large linear holding company, enabling closer collaboration among specialist agencies while maintaining their own identities. The goal is to provide clients with access to a broad, integrated set of services through a flexible, agency-led network that can scale with project needs.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
1995
Get referred to eight&four
See people who can refer or advise you
Simplify's Take
What believers are saying
- August 2026 UK Social Media Awards shortlisted eight&four for three categories, including Best Large Agency.
- July 2026 Cancer Research UK Café campaign shows active delivery for recognizable nonprofit brands.
- June-August 2026 bylines in Creativebrief, ExchangeWire, and Performance Marketing World strengthen inbound demand.
What critics are saying
- Meta, TikTok, and Google increasingly automate social production, compressing eight&four’s margins quickly.
- Brands are building in-house creator and content teams, stripping agencies of recurring retainers.
- A major client loss would hit a specialist agency hard and trigger immediate revenue shock.
What makes eight&four unique
- Independent eight&four Group runs three specialist agencies, including social, PR, experiential, and film.
- Eight&four brands itself as talent-led and technology-fuelled, not a generic full-service shop.
- Campaign named eight&four one of five ever-present agencies on Best Places to Work 2026.
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Benefits
- Health Insurance
- Life Insurance
- Paid Holidays
- Hybrid Work Options
- Company Social Events