Digital Marketing Specialist

Company Description

About Publicis Groupe

Publicis Groupe, the world's second-largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy known as The Power of One, it puts clients at the center by promoting the growth of their business through creative agencies such as Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, and Digitas, along with media agencies like Zenith, Starcom, Spark, and Performics, and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology, and Data, offering a value proposition that effectively connects brands and consumers.

Overview

We are seeking a dynamic and detail-oriented Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in website management, digital asset creation, copywriting, social media management, and customer relationship management. This role will involve maintaining the company’s online presence, creating engaging content, and enhancing customer engagement strategies.

Responsibilities

Website Management

• Update and manage the back-office system, ensuring the website is current, functional, and user-friendly.

• Monitor website performance and troubleshoot any issues to ensure optimal operation.

Digital Asset Creation

• Manage with the agency the development and adaptation of digital assets, including graphics, banners, and multimedia content, to support marketing campaigns and business objectives.
• Collaborate with internal teams and external agencies to maintain brand consistency across all digital platforms.

Copywriting & Translation

• Write, edit, and translate content for various campaigns and digital platforms, ensuring all materials align with the company’s tone and style guidelines.
• Produce compelling copy for marketing materials, blog posts, and social media updates.

Social Media Management

• Create localized content plans across various social media channels.
• Manage online community engagement, respond to comments and inquiries, and monitor social media performance.
• Oversee the overall strategy for social media growth and engagement.

Customer Relationship Management (CRM)

• Build and maintain a comprehensive local customer database.
• Collect and analyze customer data to design and implement effective CRM strategies aimed at enhancing customer satisfaction and loyalty.
• Develop email marketing campaigns and automated workflows to improve customer retention and conversion rates.

Qualifications

• Proven experience in website management and digital marketing.
• Strong copywriting and content creation skills.
• Proficiency in social media platforms and community management.
• Experience with CRM tools and strategies.
• Excellent organizational and communication skills.
• Fluency in English and Portuguese.

Additional Information

Why Join Us

Because we offer reasons such as:

• 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform, Marcel.
• 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our WorkYourWorld program.
• ✨ Work-Life Balance: Enjoy a hybrid model with up to two days working from home. Full remote during Easter, Christmas, and 3 weeks in Summer. Flexible work start schedule.

At Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals regardless of their background. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual’s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

This opportunity does not provide relocation support.