Manager – Digital Marketing

• Lead the overall digital media strategy and planning across brands, ensuring alignment with marketing priorities, brand objectives and business goals.

• Own full-funnel digital media planning across awareness, consideration, traffic, retargeting, conversion and e-commerce-led campaigns.

• Lead media planning and execution across key platforms including Meta, Google, YouTube, LinkedIn, DV360, Programmatic, marketplace media, Amazon Marketing Services/AMS and other emerging digital ecosystems.

• Develop integrated digital media plans that balance brand-building, mid-funnel engagement, performance marketing and business growth.

• Lead AMS strategy and execution in partnership with e-commerce, marketplace and agency teams to drive visibility, traffic, search ranking, product consideration and sales performance on Amazon.

• Drive marketplace media strategy across Amazon and other e-commerce platforms, ensuring strong campaign integration with product priorities, seasonal moments, new launches and business objectives.

• Plan and optimize AMS campaigns across Sponsored Products, Sponsored Brands, Sponsored Brands Video, display, retargeting and other relevant Amazon advertising formats.

• Manage large-scale digital media budgets and ensure efficient allocation across platforms, funnels, brands and campaigns to maximize reach, engagement, traffic, ROI and media effectiveness.

• Lead end-to-end campaign management including media strategy, budgeting, deployment, audience planning, optimization, reporting, performance analysis and post-campaign learning.

• Build strong audience strategies using first-party data, platform data, CRM inputs, retargeting pools, lookalikes, interest cohorts and marketplace signals.

• Drive performance marketing initiatives with a focus on traffic acquisition, retargeting, conversion optimization, e-commerce growth and measurable business outcomes.

• Work closely with internal teams and external partners to manage and optimize brand websites, ensuring strong user experience, content effectiveness, campaign integration, traffic quality and conversion support.

• Continuously monitor campaign performance using analytics platforms, attribution models, dashboards, platform insights and business data to derive actionable recommendations.

• Lead media effectiveness measurement across campaigns, including reach, frequency, engagement, traffic quality, conversion, ROI, ROAS, marketplace performance and brand impact.

• Partner with brand, e-commerce, CRM, retail, website and product teams to ensure digital media plans support an integrated consumer journey across online and offline touchpoints.

• Guide development of media-first digital creatives and content formats across static, video, performance assets, marketplace creatives and AMS-led assets.

• Lead agency and partner management across media planning, buying, execution, reporting, optimization, e-commerce media and AMS.

• Review campaign performance regularly and drive sharp optimization decisions across platforms, creatives, audiences, placements and budgets.

• Stay updated on digital media trends, platform updates, AMS developments, marketplace advertising tools, consumer behavior and industry best practices.

Bring senior-level ownership, structured thinking and proactive recommendations to improve digital media effectiveness, campaign governance and business impact.

• Master’s degree in Marketing, Digital Media Management, Business Management or a related field.

• 12–15 years of experience in digital media marketing, media planning, performance marketing, e-commerce media and campaign management, either on the brand side within consumer-facing categories such as retail, lifestyle, fashion, travel, FMCG or premium brands, or on the agency side leading media strategy, planning and execution for large-scale brands.

• Proven experience in leading full-funnel digital media strategy across brand awareness, consideration, traffic, retargeting, conversion and marketplace-led campaigns.

• Strong hands-on and strategic expertise across Meta Ads Manager, Google Ads, YouTube Ads, DV360, LinkedIn Campaign Manager, Google Analytics/GA4, marketplace media platforms, Amazon Marketing Services/AMS and other relevant media and analytics tools.

• Strong understanding of AMS campaign planning, keyword strategy, sponsored ads, display advertising, retargeting, marketplace search behavior, ROAS optimization and campaign reporting.

• Experience managing large-scale digital media budgets across brand, performance and e-commerce campaigns.

• Strong understanding of audience planning, media effectiveness, attribution, measurement frameworks, campaign optimization and full-funnel performance tracking.

• Experience in integrating digital media with e-commerce, marketplace, website, CRM and retargeting strategies.

• Strong analytical and problem-solving skills with the ability to convert campaign data, platform insights and business metrics into actionable recommendations.

• Ability to lead agency relationships, challenge media plans, evaluate recommendations and drive accountability on deliverables and outcomes.

• Strong stakeholder management skills with the ability to work cross-functionally with brand, e-commerce, retail, CRM, website, product and external agency teams.

• Ability to manage multiple brands, campaigns, budgets and priorities in a fast-paced environment.

• Mobility / Travel

• Occasional travel may be required.
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• Language

• Excellent verbal and written communication skills in English.

Critical Job Competencies Requirements

Compensation Currency: Indian Rupee