Associate Director Creator & AI Studio Network

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. 

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. 

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. 

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. 

As Associate Director, Creator & Social, you’ll lead our internal creator team and set the creative standard for social-first work across The Hershey Company’s portfolio of 42 iconic brands.

You’ll recruit and develop exceptional creator talent, guide teams from idea through execution, and build an engine capable of producing a high volume of outstanding organic and paid social creative.

You won’t just understand social. You’ll be fascinated by it. You know what people are watching, sharing, searching for and talking about—and why. And importantly, you’re a maker yourself: you know how to turn an observation into an idea, an idea into content, and content into something people actually want to watch.

• 7 years of experience in Marketing, Strategy, General Management, or related commercial leadership roles.
• Bachelor’s Degree required.
• MBA or equivalent marketplace experience preferred.
• Significant experience building and leading teams responsible for best-in-class social-first creative, ideally in a high-velocity agency, creator, platform or brand environment.
• Deep experience creating and leading both organic and paid social work—and using performance to improve the next piece of creative.
•  A creator at heart. You may shoot, write, edit, design, direct, produce or have built an audience yourself; whatever your craft, you understand making because you’ve done it.
• An instinctive understanding of platform-native creativity. You know a TikTok isn’t a shorter TV spot—and what works brilliantly on one platform may be completely wrong for another.
•  A strong eye for creator talent and meaningful experience finding, recruiting, coaching and developing creative people.
•  A student of culture, platforms and communities. Staying current isn’t a task; it’s how you’re wired.
• Deep curiosity about creative effectiveness: not only whether something performed, but what made people stop, watch, engage, share or act.
• Comfort moving between culture and data, instinct and evidence, speed and craft.
• Energy for AI and emerging technology—not because technology replaces creativity, but because you’re fascinated by what it can unlock for creators.

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. 

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health 

• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match 

• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable 

• Growth & Development: Career development programs, learning opportunities, and internal mobility 

Benefits may vary based on role, location, and eligibility. 

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