Part-Time
Posted on 9/23/2025
Patriotic, veteran-owned direct-to-consumer coffee
No salary listed
Mesa, AZ, USA
In Person
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Black Rifle Coffee Company creates and sells coffee products and branded lifestyle merchandise with a strong focus on American patriotism and support for the military, veterans, and first responders. It operates primarily through direct-to-consumer e-commerce, with a growing network of physical coffee shops and retail locations. Its product lineup includes various roasts, blends, single-origin coffees, and ready-to-drink canned coffee, plus accessories and equipment, often offered via a subscription service. The company’s coffee and merchandise are designed to engage a loyal community around pro-military values, not just a beverage. Compared with typical coffee brands, BRCC stands out through its explicit brand identity and community-driven model, leveraging a direct-to-consumer approach and a lifestyle branding strategy. The goal is to support veterans and first responders while expanding its brand reach and retail footprint.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Salt Lake City, Utah
Founded
2014
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Remote Work Options
Flexible Work Hours
BRC Inc reported mixed Q4 2025 results, with packaged coffee revenue growing 31.1% for the year, significantly outpacing the broader category. Fourth-quarter packaged coffee sales rose 34%, whilst retail distribution expanded to 54.9% ACV. However, gross margins declined 610 basis points year-over-year to 32.1% in Q4, impacted by commodity costs and tariffs. EBITDA fell over 40% for the year, though the fourth-quarter decline was limited to 2%. Direct-to-consumer revenue declined 5% annually. The company reduced total debt by over $30 million in 2025. For 2026, BRC expects at least 7% revenue growth to approximately $425 million, gross margins between 34-36%, and EBITDA growth of at least 30% from $21.4 million in 2025.
Utah-based Black Rifle Coffee Company has added former Coca-Cola executive Melvin Landis to its Board of Directors.
BRC Inc NYSE:BRCC:
Utah-based Black Rifle Coffee Company has appointed former Raybern Foods and Bulletproof executive Matthew Amigh as its new Chief Financial Officer, effective 7 July 2025, as it devises a return to annual revenue growth.
Evanoff joins Black Rifle from Red Bull, where she served as Senior Vice President of Sales from November 2022.