Full-Time
Life Insurance and Annuities Field Sales Representative
Life and Annuities
Posted on 7/5/2025
Cetera Financial Group
1,001-5,000 employees
Platform and services for independent advisors
Compensation Overview
$60k/yr
North Dakota, USA + 2 more
More locations: South Dakota, USA | Nebraska, USA
In Person
Up to 25% travel within the region.
 Sales & Account Management (1) |
|---|
- 3+ years industry experience in life and annuity products
- FINRA Series 6 or 7
- Life/Annuities licensing
- Team player and self-starter with the ability to work independently and prioritize work in a fast-paced sales environment
- Excellent verbal and written communications skills
- Understanding of compliance and regulatory standards for life and annuity products
- Grow and manage a consistent and continuous new business pipeline through building relationships, developing expertise, and educating agencies and agents on NFG Brokerage products and processes
- Establish, manage, and grow strong relationships with existing strategic accounts with large growth potential
- Provide product analysis, illustration, and case design, acting as a subject matter expert for business stakeholders
- Independently grow and develop dormant agencies/agents
- Recommend new products and features to agents and agencies, using knowledge of each account and its needs, markets, and goals
- Develop and collaborate on account specific strategies and marketing plans to deliver growth
- Onboard and educate new agents regarding NFG Brokerage products and processes
- Ensure ongoing communication about policy/agent activity with internal groups (sales teams, new business, contracting, etc…)
Cetera Financial Group provides a support platform for independent financial advisors and institutions to manage their businesses and serve their clients. The company delivers technology, marketing, and compliance tools that allow advisors to offer a wide range of investment products while earning revenue through fees and commissions. Unlike traditional firms that employ advisors directly, Cetera offers an independent model that gives advisors more flexibility and access to a broader network of strategic resources. Its goal is to help independent advisors grow their practices and improve financial outcomes for their clients through a comprehensive suite of professional services.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
El Segundo, California
Founded
1981
Simplify's Take
What believers are saying
- Zocks AI partnership automates tasks for 12,000 professionals, saving 10+ hours weekly.
- Recruiting teams like Bob Bolebruch's $380M AUA and Kasko's $150M boosts $640B AUA.
- Retirement-wealth convergence captures 401(k) rollovers via turnkey solutions per April 2026 summit.
What critics are saying
- Data breach from July 7-August 21, 2025, exposed SSNs and accounts; notifications March 25, 2026, spark lawsuits.
- FINRA fined Cetera firms $1.1M for AML and supervision lapses across broker-dealers.
- Two rounds of 2025 job cuts, including 5% workforce reduction, signal operational distress.
What makes Cetera Financial Group unique
- Cetera's five-channel model blends technology, wealth solutions, and community culture unlike traditional IBDs.
- Avantax Planning Partners RIA platform launched June 2025 supports hybrid independence and branches.
- Voice of Customer program delivers 4.8/5 satisfaction from 35,000 advisor reviews.
- Wait, exactly 3: Cetera's five-channel model offers true choice for advisor growth.
- RIA platform acquired Matkovic Financial Group with $135M assets on March 31, 2026.
- 4.8/5 advisor satisfaction score from over 35,000 Voice of Customer reviews.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Hybrid Work Options
Performance Bonus
Company News
Cetera recognized as finalist for 2026 InvestmentNews award for ai-powered WealthTech innovation. PR Newswire Today at 8:00am PDT SAN DIEGO, April 13, 2026 /PRNewswire/ - Cetera has been named an Excellence Award finalist in the 2026 InvestmentNews Awards, recognizing its work in the category of Most Innovative Use of WealthTech for Cetera's AI-powered Share of Wallet Advisor Growth Engine, with TIFIN. The finalist recognition highlights Cetera's disciplined, AI-first approach to wealth technology, focused on solving a core industry challenge: transforming fragmented client, household and asset data into prioritized, actionable intelligence embedded directly into advisors' daily workflows. Rather than expanding access to dashboards or static reporting, Cetera designed the solution to deliver clear next steps advisors can immediately act on, driving adoption, consistency and measurable business outcomes across a large, multi-affiliation advisory network. To support this approach, Cetera partnered with TIFIN's AMP for Wealth as its AI intelligence layer, embedding advanced analytics directly into advisor workflows. The AI-powered Engine unifies household-level data, life events, investable assets and behavioral signals to surface high-confidence "held-away" asset opportunities. Cetera played a central role in configuring, governing and operationalizing the solution to align with its advisor operating model, growth priorities and performance metrics, making the insights practical, compliant and scalable. During the pilot period, Cetera's results included: * 3,811 actionable opportunities surfaced across 9% of households, representing $5.95 billion in prioritized addressable assets * $21.6 million in net new assets generated through 40 conversions across 19 participating advisors * 3.3x higher net new asset growth than the network average * 2.8% net new asset growth for delivered-opportunity advisors versus 0.09% for non-participants - a 31x relative improvement in net new asset growth Following the pilot's success, the initiative was scaled to a broader advisor base, with continued expansion underway and enhancements including demographic enrichment, job-change detection, and expanded next-best-action capabilities as Cetera continues advancing its AI-driven wealth technology strategy. "This recognition reflects a fundamental shift in how growth is driven across our network," said Ladan Massir, Senior Managing Director, Head of Advisor and Digital Marketing at Cetera. "By embedding AI directly into the advisor workflow, we're not just surfacing insights - we're enabling a clear, repeatable playbook to act on them. That's what turns opportunity into consistent organic growth, helping advisors deepen relationships, capture held-away assets and strengthen their role as the primary financial partner for their clients." Now in its third year, the InvestmentNews Awards recognize individuals, organizations and companies demonstrating excellence and innovation across the wealth management industry. Category winners will be announced live at a gala event on June 24, 2026, in New York City. Most Innovative Use of WealthTech issued by InvestmentNews. Recognizes an advisory team, firm, office, or network for technology enablement over the prior 12-18 months based on stated, qualitative criteria (e.g., overall use of digital platforms and wealth technology, documented needs-identification and implementation, alignment with organizational goals, innovation, and evidence of ROI/impact on staff engagement and performance). Eligible nominees were advisory teams/firms/offices using such tools (e.g., CRM, digital marketing, mobile, e-document management, connectivity/collaboration); service/solution providers were ineligible, and self-nominations were permitted. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of any financial professional by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award. About Cetera Cetera Financial Group (Cetera) is the premier financial advisor Wealth Hub, empowering independent advisors and institutions with personalized support, flexible affiliation models, and end-to-end growth solutions. Home to approximately 12,000 financial professionals and institutions, Cetera's multi-channel ecosystem enables financial professionals to grow, scale or transition their businesses on their own terms. Unlike traditional IBDs, Cetera offers true choice - blending modern technology, integrated wealth solutions, and a community-driven culture. Cetera's five-channel model and commitment to long-term advisor value provide a scalable blueprint for consistent, repeatable growth. As of Dec. 31, 2025, Cetera firms manage approximately $640 billion in assets under administration and $294 billion in assets under management. Its Voice of the Customer program has captured more than 40,000 advisor reviews, with over 40,000 five-star ratings, giving Cetera a 4.8 out of 5 satisfaction score. Cetera Financial Group (Cetera) is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Avantax Planning Partners, Inc., is an SEC registered investment adviser within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of CFG). All the referenced entities are under common ownership. Cetera exclusively provides investment products and services through its representatives. Although Cetera does not provide tax or legal advice, or supervise tax, accounting or legal services, Cetera representatives may offer these services through their independent outside businesses. This information is not intended as tax or legal advice. SOURCE Cetera Financial Group This is a paid placement. For further inquiries, please contact PR Newswire directly.
Cetera selects Zocks to offer AI Assistant to 12,000 financial professionals. Zocks brings proven workflow automation to Cetera's network to help drive faster client service and new opportunities for business growth SAN FRANCISCO-(BUSINESS WIRE)-Zocks, the privacy-first AI assistant for financial services, today announced a strategic relationship with Cetera Financial Group (Cetera), the premier financial advisor Wealth Hub, making Zocks available to Cetera's network of approximately 12,000 financial professionals and institutions. Cetera-affiliated financial professionals and their teams can now use Zocks to automate administrative and meeting tasks, onboard clients faster, and ultimately drive organic growth. Zocks streamlines operational tasks that previously required hours of manual data entry. It captures information from client conversations, documents, and CRM data - such as money-in-motion milestones, brokerage statements, and financial and status changes - and turns it into structured data. Zocks then automatically creates meeting summaries to update the CRM and financial planning tools advisors use every day, including more than 370 fields in eMoney. Additionally, Zocks pulls relevant information from these connected systems to automate meeting preparation, notes, personalized email replies, and more, all with up-to-date client context and data. With these AI-powered automations and client insights, Cetera affiliates can reclaim time to build deeper client relationships and help drive organic growth in their practices. Additionally, Cetera leadership gains firm-wide visibility into client intelligence to help identify trends, spot bottlenecks, and scale best practices. "Cetera is pleased to enter into this new agreement with Zocks, further enhancing the already abundant growth resources we provide to our financial professionals and institutions," said Garrett Beam, Head of Digital Solutions for Cetera. "This collaboration expands our affiliates' access to AI-enabled technology so they can devote more time and focus to helping clients pursue their financial goals." "Advisors today are stretched thin, and the gap between a great client conversation and a great financial plan costs them time and business," said Mark Gilbert, CEO and Co-founder of Zocks. "Our partnership with Cetera gives thousands of advisors an AI system of work to get that time back, proactively serve more clients, and build the kind of connections that increase organic growth." The Zocks and Cetera collaboration comes on the heels of Zocks' $45 million Series B financing round, co-led by Lightspeed Venture Partners and QED Investors, which brings total funding to $65 million. The new capital is accelerating Zocks' expansion of its AI capabilities, helping advisors and firms uncover new planning opportunities and act on them across their entire book of business. About Zocks Zocks is the AI Assistant for financial services. Its privacy-first platform saves financial advisors 10+ hours a week by automating administrative tasks like meeting preparation and notes, intake and account opening forms, tailored client emails, document processing, and more. With powerful integrations and enterprise-ready controls, Zocks turns every client conversation into structured, accurate data and insights that strengthen relationships and fuel business growth. Join thousands of advisors and firms, including Carson Group, Osaic, Kestra Financial, and Ameritas, that rely on Zocks; learn more and start a free trial at zocks.io. About Cetera Cetera Financial Group (Cetera) is the premier financial advisor Wealth Hub, empowering independent advisors and institutions with personalized support, flexible affiliation models, and end-to-end growth solutions. Home to approximately 12,000 financial professionals and institutions, Cetera's multi-channel ecosystem enables financial professionals to grow, scale or transition their businesses on their own terms. Unlike traditional IBDs, Cetera offers true choice - blending modern technology, integrated wealth solutions, and a community-driven culture. Cetera's five-channel model and commitment to long-term advisor value provide a scalable blueprint for consistent, repeatable growth. As of Dec. 31, 2025, Cetera firms manage approximately $640 billion in assets under administration and $294 billion in assets under management. Its award-winning Voice of the Customer program has captured more than 40,000 advisor reviews, with over 35,000 five-star ratings, giving Cetera a 4.8 out of 5 satisfaction score. Cetera Financial Group (Cetera) is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Avantax Planning Partners, Inc., is an SEC registered investment adviser within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of CFG). All the referenced entities are under common ownership. Cetera exclusively provides investment products and services through its representatives. Although Cetera does not provide tax or legal advice, or supervise tax, accounting or legal services, Cetera representatives may offer these services through their independent outside businesses. This information is not intended as tax or legal advice. More News From Zocks SAN FRANCISCO-( BUSINESS WIRE )-Zocks, the privacy-first AI assistant for financial services, today announced the launch of Zocks MCP, connecting Zocks data and client intelligence to the broader AI ecosystem. Zocks MCP is built on the Model Context Protocol (MCP), an open standard that allows AI tools like Claude and ChatGPT to search, read, and reason over external sources of information using natural language. Zocks automatically captures client information shared in conversations, meetings,... SAN FRANCISCO-( BUSINESS WIRE )-Zocks, the privacy-first AI assistant for financial advisors, today announced it is bringing its AI-automated operational and document intelligence capabilities to the life insurance market. Zocks is already in use exclusively at two of the three largest U.S. life insurance carriers. Zocks captures and creates accurate notes on household, financial, and life details during a discovery meeting, then automatically completes paperwork including carrier applications,... SAN FRANCISCO & DALLAS-( BUSINESS WIRE )-Zocks, the privacy-first AI assistant for financial advisors, and Wealth.com, the modern planning platform for wealth management firms, today announced a new partnership that uses AI to make it easier and faster for advisors to help clients complete estate plans. With the new two-way integration, Zocks captures key details from client conversations and automatically syncs client and estate planning details directly to Wealth.com. What used to take hours... Zocks. Release Versions
/PRNewswire/ -- Cetera has completed the acquisition of Matkovic Financial Group, an Indianapolis-based independent practice specializing in wealth management...
Cetera's RIA platform growth continues with acquisition of Matkovic Financial Group. PR Newswire Independent practice specializing in wealth management and tax planning oversees $135 million, represents the latest addition to Cetera's growing RIA model SAN DIEGO, March 31, 2026 /PRNewswire/ - Cetera has completed the acquisition of Matkovic Financial Group, an Indianapolis-based independent practice specializing in wealth management and tax planning that oversees approximately $135 million* in assets. The acquisition further expands Cetera's RIA model and builds on a longstanding affiliation between Matkovic Financial Group and Avantax, a Cetera community. Led by Mark J. Matkovic, CPA, CFP(R), the wealth management team at Matkovic Financial Group joins the Avantax Planning Partners community within Cetera's RIA model. The acquisition represents a continued evolution for the firm within the Cetera network, providing continuity for clients and team members, defined succession pathways, and new growth opportunities. "As we explored options for the future of Matkovic Financial Group - for the good of our clients, team members and business - it quickly became clear that keeping our business within the Cetera network and Avantax community was the best option," Matkovic said. "This partnership provides continuity for our business, clients and team, and we look forward to serving clients in collaboration with the Avantax Planning Partners team. In addition, we appreciate the succession solutions options and flexibility we now have - these greatly benefit our clients, business and team members and we are confident we would not have found them anywhere else." "Matkovic Financial Group represents the latest example of financial advisors seeking greater flexibility in serving their clients, while shedding the operational aspects of running their business," said Jen Hanau, RIA & Branches Channel Leader at Cetera. "Mark and team are a shining example of how wealth management and tax planning are intertwined and complementary, and we know his team will find a powerful home at Avantax Planning Partners. After a longtime affiliation with Avantax, we are pleased to keep Mark and his team within the Cetera network - underscoring our "forever home" value for advisors to affiliate their businesses here across the entire spectrum of their professional lifecycles." The transaction represents the third announced acquisition into Cetera's RIA and Branches channel in 2026. Launched in June 2025, the channel is Cetera's newest dedicated platform, supporting independent RIAs, the firm's owned W-2 RIA businesses, and the supported independence branches model.
Cetera Financial data breach investigation. Cetera Financial Group, one of the largest wealth management firms in the country, recently revealed a potential security breach that could have leaked thousands of records. If you received a data breach notification letter from Cetera, here is what happened, what information was exposed, and what legal options you may have. Contact its data breach lawyers to investigate your claim. Who is Cetera Financial Group? Cetera is a San Diego, California-based financial services and wealth management company. It supports approximately 12,000 independent financial advisors and institutions across the country and manages roughly $590 billion in assets under administration. In short, this is a company entrusted with the most sensitive financial information of a very large number of people. That makes the scope of this breach particularly serious. What happened? Cetera recently reported to state attorneys general that it discovered suspicious activity involving an employee email account. The company launched an investigation and confirmed that an unauthorized third party had access to its network between July 7, 2025, and August 21, 2025. That is a window of more than six weeks during which personal data belonging to an undetermined number of individuals was potentially exposed. On March 25, 2026, Cetera began mailing data breach notification letters to people whose information was affected. The types of personal information potentially compromised include: * Full name * Social Security number * Driver's license number * Financial account information This is about as sensitive a combination of personal data as exists. Social Security numbers and financial account information together give bad actors nearly everything they need to open fraudulent accounts, take out loans in your name, or drain existing accounts. Why this breach is especially concerning. Data breaches happen across many industries, but breaches at financial institutions carry a higher level of risk for victims. Cetera's clients are, by definition, people with financial assets. That makes them more attractive targets for identity theft and financial fraud than the average data breach victim. There is also the question of timing. The breach occurred between July and August of 2025, but notification letters did not go out until March 2026. That is a gap of roughly seven months during which affected individuals had no idea their information may have been in the hands of criminals. Any fraud that occurred during that window could have gone undetected and unaddressed. The fact that the breach originated from a compromised employee email account also raises questions about Cetera's internal security protocols. Email-based breaches are among the most preventable types of cyberattacks when proper safeguards like multi-factor authentication and employee security training are in place. What to do if you received a notice. If you received a notification letter from Cetera Financial Group, take these steps right away: * Read the letter carefully and save a copy for your records * Enroll in any free credit monitoring services Cetera is offering * Place a fraud alert or credit freeze with all three major credit bureaus * Review your financial account statements for any unauthorized transactions * Change passwords on your financial accounts and any accounts that share the same login credentials * Monitor your credit reports regularly for signs of new accounts you did not open Taking these steps helps limit the damage, but they do not address the question of accountability. Cetera had a legal and ethical obligation to protect your data. If that obligation was not met, you may have the right to seek compensation. How the Lyon Firm can help. Data breach victims often assume there is nothing they can do beyond credit monitoring and hoping for the best. That is not true. Financial institutions and companies that handle sensitive personal data are held to legal standards, and when they fall short, affected individuals can pursue legal action. The Lyon Firm represents data breach victims and understands how to build strong cases against companies that fail to protect consumer information. The Lyon Firm investigate what security measures were in place, whether they were adequate, how long the breach went undetected, and what harm resulted. The Lyon Firm then pursue the maximum compensation available for its clients. When you work with the Lyon Firm, you get: * A free and confidential case evaluation * Attorneys experienced in data privacy and financial institution liability * No fees unless The Lyon Firm recover for you * A team that handles everything while you focus on protecting your finances These cases move quickly and have deadlines. The sooner you reach out, the better your position will be. Contact the Lyon Firm today for a free consultation. Your information deserved to be protected. Now it is time to make sure that failure has consequences. Contact the Lyon Firm. Please complete the form below for a FREE consultation.