Full-Time

Data & Analytics Specialist

Posted on 8/16/2024

OneLocal

OneLocal

51-200 employees

Digital marketing platform for local businesses

Consulting
Consumer Software

Junior, Mid

Remote in USA

Category
Data Science
Data Analysis
Data Engineering
Data & Analytics
Required Skills
Python
SQL
Tableau
Data Analysis
Google Analytics
Requirements
  • Over 2 years of experience in digital marketing analytics or a related role.
  • Basic proficiency in SQL, Python, or working with APIs.
  • A degree or relevant coursework in Statistics, Mathematics, Computer Science, or a similar field.
  • Familiarity with data visualization tools like Tableau or similar.
  • Exposure to Google Analytics and an understanding of key metrics.
  • Interest or basic knowledge in tag management platforms such as GTM.
  • Eagerness to learn about Google’s data tools like Google BigQuery.
  • Proficiency in English is essential for effective communication in our remote team setting.
  • A willingness to learn and adapt quickly, researching solutions, presenting options, and executing tasks with guidance.
Responsibilities
  • Assist in tagging and data infrastructure design
  • Lead the analysis of digital data using Google Analytics to track website and mobile app performance
  • Create engaging and interactive data visualizations that make numbers meaningful
  • Use analytics tools like Google Analytics to create interactive and compelling dashboards and reports that provide clients actionable insights
  • Conduct journey analysis to map out customer experiences and identify opportunities for improvement
  • Implement and manage tags using platforms like GTM
  • Support in automating manual data processes using tools like SQL and Python.
  • Assist in defining strategies for data extraction and manipulation according to business needs.
  • Collaborate on analyzing documentation and suggesting data extraction methods.
  • Write basic code to facilitate data transfer via APIs.

OneLocal offers a digital marketing platform tailored for local businesses, helping them enhance their online visibility and customer interactions. The platform includes tools for managing online reputation, automating customer responses, and optimizing advertising campaigns, all within a user-friendly interface. Unlike competitors, OneLocal focuses on understanding local business needs and provides data-driven strategies to maximize marketing investments at a lower cost. The company's goal is to support local businesses in achieving growth through improved digital presence and customer engagement.

Company Stage

Seed

Total Funding

$272.4K

Headquarters

Toronto, Canada

Founded

2017

Growth & Insights
Headcount

6 month growth

-9%

1 year growth

0%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for local SEO services boosts OneLocal's market potential.
  • AI-driven engagement tools enhance customer satisfaction and retention for OneLocal clients.
  • Subscription-based models are increasingly adopted by small businesses, benefiting OneLocal.

What critics are saying

  • Competition from AI-driven platforms may threaten OneLocal's market share.
  • DIY marketing tools could reduce demand for OneLocal's services.
  • Stricter privacy regulations may complicate OneLocal's data-driven strategies.

What makes OneLocal unique

  • OneLocal combines marketing tools with in-house experts for a comprehensive solution.
  • The platform offers a user-friendly interface tailored for local businesses.
  • OneLocal employs Google-certified experts to deliver cost-effective digital marketing results.

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Benefits

Medical, dental, & vision insurance

Flexible working hours

Continuous skill advancement

Fully stocked kitchen

Team events

Vacation time

Dog friendly office

INACTIVE