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Capgemini

Global consulting, technology services, outsourcing

FBS Decision Scientist - MMM

Data ScienceConfirmed live in the last 24 hours
Full-timeRemote in Mexico

About the Job

Requirements

  • Experience with Marketing Mix Modeling (MMM).
  • At least 3 years of experience in analytics and/or data science, preferably in marketing and/or MMM.
  • Knowledge of statistics and machine learning.
  • Experience working with large and complex datasets.
  • Working knowledge of R or Python.
  • A bachelor's degree in a technical field.
  • Fluency in English.
  • Advanced knowledge of statistical and machine learning concepts and tools.
  • Advanced knowledge of marketing media mix modeling.
  • Ability to clearly communicate actionable insights that improve marketing efficiency.
  • Working knowledge of SQL.

Responsibilities

  • Maintain and improve the in-house Marketing Mix Model (MMM).
  • Present results from the MMM to leadership and stakeholders to inform channel allocation and budget planning.
  • Create forecasts of expected future sales to allow for adequate preparation and optimal investment.
  • Develop other forms of marketing measurement to provide a full picture of marketing effectiveness.

About the Company

Capgemini

Global consulting, technology services, outsourcing

Capgemini provides consulting, technology services, and outsourcing to help organizations transform digitally. Its offerings include strategy and transformation consulting, system integration, application development, IT infrastructure management, and managed IT operations. It differentiates itself with a global presence in over 50 countries and a focus on applying AI, cloud, and cybersecurity to real business problems. Its goal is to help clients navigate digital transformation and improve efficiency and innovation through tailored, contract-based or managed services.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1967

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