Product Marketing Manager / Senior Product Marketing Manager
About the job
- A Bachelor's degree is required.
- At least 3 years of experience in a product marketing role is required.
- Proven experience developing and executing go-to-market strategies for products and programs is required.
- Strong financial acumen is required.
- The ability to define, develop, communicate, and execute strategic marketing plans is required.
- Proficiency in Microsoft Excel and PowerPoint is required.
- Willingness to travel 20–30% is required.
- Support defining and executing go-to-market strategies as the product market expert within the team to deliver growth targets and key objectives.
- Analyze channels, customers, and competitors to formulate business strategy and value propositions, and understand the market and competitive landscape to identify growth opportunities.
- Model strategic opportunities in profit-and-loss scenarios for customer growth opportunities, existing business, and product launches to target profitability; align with key stakeholders to gain consensus; and present analysis and recommendations to senior management for alignment.
- Lead cross-functional teams to launch new customers and products, working with Sales, Controlling, Demand Planning, Communications, and Category Management to meet timelines and budgets.
- Support the development of channel pricing strategies and define competitive program pricing, including good/better/best price positioning to meet target profitability and margin requirements; regularly review and maintain competitive pricing while achieving target profitability.
- Present with Sales and develop customer presentations using expert knowledge of product, branding, and portfolio positioning.
- Support Trade Marketing in developing and executing promotions, marketing materials, and product-specific sales growth campaigns.
- Support planning and executing marketing activities, including pull-through activities in targeted customer channels, to achieve growth targets.
About the company
Bosch Home Comfort makes heating, cooling and hot-water equipment for homes, commercial buildings and industrial users. Its portfolio combines electric heat pumps with gas-fired boilers and hybrid systems, giving customers different ways to control building temperatures and supply hot water. The business sells equipment through its brands' sales networks, with products adapted to regional building needs and energy requirements. Its inverter-driven heat pumps adjust compressor output to match demand rather than running constantly at full power. The Bosch business unit was formed through the merger of Bosch and Buderus heating activities in 2004 and is headquartered in Wetzlar, Germany.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Wetzlar, Germany
Founded
2004
Get referred to Bosch Home Comfort
See people who can refer or advise you
Simplify's Take
What believers are saying
- Heat-pump researchers gain human-factors experience: Bosch's Wernau team tests how concealed fans change perceived noise.
- Retrofits expand the addressable market: Bosch's IDS Ultra fits most existing air-to-air systems.
- Investment funds technical work: February 2026 reporting puts Bosch Home Comfort's 2025 investment near €200 million.
What critics are saying
- Demand remains cyclical: Bosch's February 2026 report says Germany's heating market shrank 14% in 2025.
- Sales coordination stays fragmented: Bosch retains separate brand sales contacts and discount schemes.
- Facilities work extends beyond normal shifts: Bosch's advertised Facility Engineer role requires responding to off-shift emergencies.
What makes Bosch Home Comfort unique
- Regional identities stay distinct: Bosch retains Buderus and licenses the Hitachi and YORK names for its HVAC portfolio.
- Acoustics gets specialized testing: Bosch's Wernau heat-pump laboratory measures noise with 19 microphones.
- Cold-climate heating reaches below freezing: Bosch's IDS Ultra maintains full heating capacity at 5°F.
Help us improve and share your feedback! Did you find this helpful?
Benefits
- Health Insurance
- Paid Vacation
- Remote Work Options
- Flexible Work Hours
- Wellness Program
- Mental Health Support
- 401(k) Retirement Plan