Director of Marketing and Strategic Events

Why Us?

With a mantra of Empowering Human Potential, Hanger, Inc. is the world's premier provider of orthotic and prosthetic (O&P) services and products, offering the most advanced O&P solutions, clinically differentiated programs and unsurpassed customer service. Hanger's Patient Care segment is the largest owner and operator of O&P patient care clinics nationwide. Through its Products & Services segment, Hanger distributes branded and private label O&P devices, products and components, and provides rehabilitative solutions to the broader market. With 160 years of clinical excellence and innovation, Hanger's vision is to lead the orthotic and prosthetic markets by providing superior patient care, outcomes, services and value. Collectively, Hanger employees touch thousands of lives each day, helping people achieve new levels of mobility and freedom.

Could This Be For You?

The Director of Marketing & Strategic Events is a senior leadership role within the Marketing team.  Reporting directly to the CMO and based in Austin,TX, this director-level position plays a critical role in shaping how Hanger shows up in the market, to drive brand awareness, deepen partner relationships, and deliver world-class experiences that advance business objectives. The ideal candidate is a seasoned, strategic leader who brings executive presence, strong commercial acumen, and a hands-on approach to delivering at scale.

Your Impact

Key Responsibilities

Event Strategy & Leadership

• Lead a cross-functional team assembled for Hanger LIVE, driving end-to-end execution through clear ownership, accountability, and leadership across workstreams
• Set the overarching vision and multi-year strategy for Hanger LIVE and the Global Partners Summit, aligned to Hanger's brand and growth objectives
• Lead all phases of event delivery, from strategic planning and budget ownership through to on-site execution and post-event analysis
• Establish frameworks, processes, and standards that ensure consistency, quality, and scalability across both event platforms
• Present event strategy, performance, and recommendations to the CMO and senior leadership team
• Create and lead operating mechanisms to drive ongoing progress for Global Partners Summit

Communications

• Work with internal and external communications teams to develop and oversee integrated, multi-channel communication strategies for both events, targeting internal teams, global partners, and external audiences
• Champion compelling, on-brand storytelling across all event touchpoints, from promotional campaigns and digital content to keynote messaging and partner briefings
• Serve as a senior communications lead for high-stakes partner and stakeholder interactions surrounding both events

Partner Engagement

• Serve as a senior relationship owner for Hanger's global partner network, cultivating meaningful partnerships that extend beyond individual events
• Define and lead a partner engagement strategy that maximizes participation, satisfaction, and long-term value from both Hanger LIVE and the Global Partners Summit
• Oversee the full partner journey from onboarding and briefings through to post-event follow-up and ongoing relationship management

Leadership & Cross-Functional Collaboration

• Lead and develop a team of four National Events Specialists, providing strategic direction, day-to-day guidance, and ongoing coaching to drive performance an professional growth
• Collaborate with Marketing and Communications leaders to integrate events into broader band and product marketing strategies, ensuring events reinforce go-to-market priorities and amplify campaign impact
• Serve as a strategic partner to the CMO, contributing to broader marketing planning and brand strategy
• Build strong cross-functional relationships to ensure event programming is aligned with business needs
• Manage and oversee external agencies, production partners, and vendors to deliver high-quality outcomes within budget

Minimum Qualifications

• 8–12 years of progressive experience in marketing and communications with responsibility in event strategy and execution — with at least 3 years in a senior or director-level role
• Demonstrated success leading large-scale, global or flagship events with significant business impact
• Experience operating at an executive level, including presenting to and partnering with C-suite stakeholders
• Background in B2B, enterprise, or partner-led environments strongly preferred
• Must have, or be eligible to obtain, a valid driver’s license and driving record within the standards outlined within Hanger’s Motor Vehicle Safety Policy and Procedures. 

Additional Success Factors

• Establishes and assures adherence to budgets, schedules, work plans, and performance requirements.
• Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company.
• Participates in corporate development of methods, techniques and evaluation criteria for projects, programs, and people. Ensures budgets and schedules meet corporate requirements.

• Directs and controls the activities of a broad functional area through several department managers within the company.

• Has overall control of planning, staffing, budgeting, managing expense priorities, and recommending and implementing changes to methods.

• Act with integrity in all ways and at all times, remaining honest, transparent, and respectful in all relationships.Directs and controls the activities of a broad functional area through several department managers within the company. Has overall control of planning, staffing, budgeting, managing expense priorities, and recommending and implementing changes to methods.
• Keep the patient at the center of everything that you do, building lifelong trust.
• Foster open collaboration and constructive dialogue with everyone around you.
• Continuously innovate new solutions, influencing and responding to change.
• Focus on superior outcomes, and calibrate work processes for outstanding results.

Our Investment in You

• Competitive Compensation Packages
• 8 Paid National Holidays & 4 additional Floating Holidays
• PTO that includes Vacation and Sick time
• Medical, Dental, and Vision Benefits
• 401k Savings and Retirement Plan
• Paid Parental Bonding Leave for New Parents
• Flexible Work Schedules and Part-time Opportunities
• Generous Employee Referral Bonus Program
• Mentorship Programs- Mentor and Mentee
• Relocation Assistance
• Volunteering for Local and National events such as Hanger’s BAKA Bootcamp and EmpowerFest

Hanger, Inc. is committed to providing equal employment opportunity in all aspects of the employer-employee relationship. All conditions and privileges of employment are administered to all employees without discrimination or harassment because of race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions, special disabled veteran status, or any other classification protected by federal, state, and local laws and ordinances. The company will comply with all applicable state or local fair employment laws that forbid discrimination or harassment on the basis of other protected characteristics. Retaliation against any employee for filing or supporting a complaint of discrimination or harassment is prohibited.

#ERF-HRC