K

KIABI

Low-cost family fashion retailer worldwide

Brand & Media Manager

Brand & Creative MarketingPosted on Nov 12
Full-timeMadrid, SpainNo salary listed

About the Job

Requirements

  • At least 3 years of experience in a similar role, preferably in multinational companies.
  • A vocational qualification, bachelor's degree, or degree in marketing, advertising, business studies, or similar studies.
  • High or bilingual proficiency in French.

Responsibilities

  • Design and coordinate brand activations and experiences for the Spanish and Portuguese markets, aligned with the global strategy to generate brand awareness and engagement.
  • Coordinate the annual media and communication plan, integrating different channels to maximize brand awareness and impact.
  • Support the rollout of local marketing and communication plans in stores, adapted to the needs of each catchment area.
  • Deploy the advocacy and social media strategy by developing an ecosystem of content, creators, and communities.
  • Drive the creation of relevant content, organic growth, and community interaction.
  • Analyze key brand awareness indicators and the impact of activations.
  • Manage and optimize budgets for media, experiences, and advocacy investments.

Desired Qualifications

  • Experience in a similar role in multinational companies is preferred.
  • English proficiency is valued.

About the Company

KIABI

Low-cost family fashion retailer worldwide

KIABI offers affordable fashion for the whole family, with a focus on low-cost ready-to-wear. Its product lines are designed in France by an in-house team of 56 fashion designers, and the company sells through a network of more than 505 shops worldwide. The fashion ranges are created in-house and then produced to be accessible and easy to wear for people of all ages and nationalities. The company operates with a straightforward business model: make simple, universal clothing at low prices and keep costs down by managing design in-house and selling through a large retail network. Compared with competitors, KIABI stands out thanks to its large global presence, French design origin, and emphasis on universality and joie de vivre in its branding, aiming to be the go-to source for affordable family fashion. Its goal is to keep fashion accessible for everyone while growing its international reach and maintaining French design sensibilities.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Hem, France
Founded
1978

Recently Posted Jobs

Explore more opportunities at KIABI

See more jobs