Zung Fu Group

Major automotive dealership group in HK/Macau

Marketing Officer

Marketing Generalist & ManagementPosted on Nov 5

ContractChai Wan, Hong KongNo salary listedIn-person

About the Job

Requirements

Two to three years of experience in a marketing role.
Proven experience supporting or coordinating below-the-line activities, including managing event logistics, suppliers, timelines, collateral, and on-site execution.
Strong written and verbal communication skills for preparing marketing briefs, customer-facing content, campaign updates, and presentation materials.
A digital mindset and interest in customer behavior, social media, customer relationship management, content, and lead generation.
Basic experience in campaign reporting and understanding of key metrics, including reach, engagement, leads, conversion rate, and cost per lead.
Ability to collaborate effectively with internal and external stakeholders.
Customer focus, results orientation, adaptability, sound judgment, problem-solving ability, and openness to feedback.

Responsibilities

Plan and execute multi-channel marketing campaigns across digital, above-the-line, and below-the-line channels, tailored to different target audiences and delivered on brief, on time, on budget, and on target.
Partner with a senior team member to drive qualified commercial fleet sales leads through digital performance marketing, customer relationship management, industry directories, and direct business-to-consumer and business-to-business outreach.
Coordinate marketing collateral, product go-to-market and lifecycle activities, and promotions across all models and after-sales.
Oversee creation of technical product specifications, brochures, digital and advertising content, case studies highlighting vehicle utility and total cost of ownership, and other content relevant to the vehicle buying journey.
Design, execute, and manage car shows, roadshows, vehicle delivery ceremonies, and test-drive days.
Manage owned social media channels, including content planning, publishing, community engagement, and alignment with campaign and brand priorities.
Work with the manager to define campaign performance goals aligned with business goals, track and optimize activities throughout the campaign lifecycle, and report outcomes and learnings.
Track campaign metrics, monitor lead-to-conversion rates, and prepare and present regular performance reports for management.
Monitor competitive marketing activities, observe customers, prepare reports, and use market and consumer insights to inform plans and actions.
Develop clear briefs for agency and internal partners and provide agencies with feedback and guidance throughout campaign development.

Job Description

• Plan and execute multi-channel marketing campaigns (digital, ATL and BTL) tailored to different target audiences. Always deliver on brief, on time, on budget and on target.

• Partner with senior team member to drive qualified sales leads for commercial fleets through digital performance marketing, CRM, industry directories, and direct B2C and B2B outreach.

• Coordinate marketing collateral, product GTM and lifecycle, and promotions across all models and after-sales.

• Oversee the creation of technical product specs, brochures, digital content, advertising content, case studies highlighting vehicle utility, total cost of ownership etc. and other relevant content in the customer's vehicle buying journey, in ways that will resonate with our target audiences.

• Design, execute and manage car shows and roadshows, vehicle delivery ceremonies and test drive days.

• Manage owned social media channels, including content planning, publishing, community engagement, and alignment with campaign and brand priorities.

• Work with manager to define campaign performance goals that are aligned to business goals, actively track and optimise activities throughout the campaign lifecycle, and report on outcomes and learnings.

• Track campaign metrics, monitor lead-to-conversion rates, and prepare and present regular performance reports for management.

• Actively monitor competitive marketing activities, observe customers and prepare insightful reports for sharing. Use market and consumer insights to inform plans and actions.

• Develop impactful, succinct and clear briefs for agency and internal partners. Provide constructive feedback and guidance to agencies throughout the campaign development process to deliver best-in-class effective campaigns.

Job Requirements

• 2-3 years’ experience in Marketing role.

• Proven experience supporting or coordinating BTL activities. The candidate should be confident in managing event logistics, suppliers, timelines, collateral, and on-site execution.

• Strong written and verbal communication skills, with the ability to prepare clear marketing briefs, customer-facing content, campaign updates and presentation materials.

• Good digital mindset and interest in customer behavior, social media, CRM, content, and lead generation.

• Basic experience in campaign reporting and understanding of key metrics, including reach, engagement, leads, conversion rate and cost per lead.

• Collaborative and helpful team player who works effectively with both internal and external stakeholders.

• Customer-focused, results-oriented, and adaptable, with sound judgement, problem-solving ability, and openness to feedback.

Competitive remuneration package including 5-day work week will be offered to the right candidates. Interested parties please click the below "Apply Now" button.

Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies.

All information received will be kept in strict confidence and only for employment-related purposes.

Zung Fu is an equal opportunity employer. We are committed to creating a diverse and inclusive environment and do not discriminate on the grounds of sex, race, disability, family status, sexual orientation or any other legally protected factors.

Zung Fu is also dedicated to treat each other fairly, impartially and with respect at all times.

Please let us know if you need a special accommodation or disability support service arrangement during the recruitment process at any time.

About the Company

Zung Fu Group

Major automotive dealership group in HK/Macau

Zung Fu Group is a major automotive dealership group in Hong Kong and Macau with an exclusive Mercedes-Benz partnership, offering new and pre-owned car sales, after-sales service, maintenance, and financing. It supports corporate clients with one-stop fleet management and EV-transition advisory as part of its services. The company differentiates itself through its long-standing Mercedes-Benz relationship, large brand share in its market, and support from the Jardine Matheson Group, while expanding its New Energy Vehicle offerings. Its goal is to grow its Mercedes-Benz footprint in Hong Kong and Macau, broaden NEV offerings, and provide end-to-end mobility and fleet solutions that help customers manage vehicles and sustainability.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Eastern District, Hong Kong
Founded: Not listed

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