Marketing & Communications Intern

Description

Job Summary

CAPS & Maple City is an organization dedicated to Supporting healthy, safe, and thriving children and families by providing quality, comprehensive services to all.   

The Marketing and Communications Intern provides hands-on experience in nonprofit marketing, communications, storytelling, public relations, graphic design, and event promotion. Working alongside the Vice President of Community Outreach and Advancement team, the intern will help communicate the impact of integrated community and clinical services through compelling stories and creative communications. The intern will gain practical experience developing mission-driven marketing campaigns that strengthen community awareness, deepen engagement, and advance the organization's vision of a community where children and families are healthy, safe, and thriving. 

Duties and Responsibilities

Storytelling and Content Development

• Build and maintain a mission-centered story bank featuring patients, families, volunteers, staff, donors, community partners, and program successes across CAPS and Maple City. 
• Research and develop social media content that highlights prevention, healthcare, child well-being, family strengthening, and community impact. 
• Draft newsletter stories that communicate measurable outcomes and the stories behind the mission. 
• Draft press releases announcing organizational milestones, partnerships, events, grants, and new initiatives. 
• Gather quotes, photos, testimonials, and supporting information that demonstrate how integrated services help children and families live safer, healthier, and more stable lives. 
• Ensure written communications consistently reflect the organization's voice, values, and brand standards. 

Social Media

• Design graphics and visual content that align with the CAPS and Maple City brand. 
• Assist in creating social media campaigns that educate, inspire, and engage community members. 
• Update digital newsletter templates and recurring communication pieces. 
• Maintain branded templates including Toy of the Month, Book of the Month, lobby presentation materials, and other recurring communications. 
• Assist in organizing and maintaining the organization's digital asset library, ensuring consistent branding across communications. 

Marketing and Community Engagement Projects

• Support special storytelling initiatives including board member testimonials, staff features, patient stories, volunteer spotlights, donor recognition, and awareness campaigns. 
• Assist with communications that celebrate partnerships and community collaboration. 
• Contribute creative ideas that increase community engagement and strengthen awareness of the organization's mission.

Advancement and Event Support

• Assist with marketing and communications for fundraising events, volunteer activities, and community outreach initiatives. 
• Help prepare event materials including signage, printed collateral, presentations, social media, photography, and digital communications. 
• Support Advancement projects that strengthen relationships with donors, volunteers, partners, and the broader community. 

Perform additional communications and marketing projects that contribute to organizational growth and mission impact as assigned. This description does not cover or contain a comprehensive listing of all activities

Learning Outcomes

By the end of the internship, students will have developed practical experience in: 

• Mission-driven marketing and communications 
• Nonprofit storytelling and brand management 
• Public relations and media writing 
• Social media strategy and content creation 
• Graphic design and visual communications 
• Event marketing and promotion 
• Fundraising communications 
• Cross-functional collaboration within an integrated nonprofit health and human services organization 

Students will apply classroom knowledge in a professional nonprofit setting, developing a portfolio of communications and marketing work that demonstrates their ability to create mission-driven content with measurable community impact.

Requirements

Required Skills and Abilities

• Functional Skills: Demonstrated strength in process and procedure development, organization, and problem solving; ability to manage multiple priorities effectively with strong attention to detail and follow-through; ability to maintain confidential information; ability to maintain a consistently professional demeanor and decorum when interacting with key stakeholders, demonstrating respect, discretion, and strong interpersonal communication skills at all times.  
• Strong interpersonal and relationship-building skills, with the ability to collaborate effectively, build trust, and communicate across diverse teams and stakeholders.  
• Management Skills: Ability to manage relationships with key staff and stakeholders.  
• Technology Aptitude/Skills: Demonstrated ability with technology and systems; proficiency with Microsoft Office products including Excel, Word, and PowerPoint; Adobe creative suite products.  
• Language Skills: Excellent written and verbal skills; Excellent interpersonal skills and able to present to individuals and groups. 
• Ability to foster collaboration between individuals and groups, with a goal of enhancing efforts through the use of diverse skills and experiences. 
• Enjoys and thrives in a fast-paced, high-growth environment, with a drive to create an impact while also being a respectful problem-solver and a collaborative, continuous learning team member. 

Education and Experience

• Working towards a bachelor's degree in communications, Public Relations or related field required 
• Previous professional experience in communications/marketing, event/operations management, and/or event planning preferred 

Other Requirements

• Occasional travel between sites and events – may face inclement weather conditions when traveling 
• Ability to perform prolonged periods of time in front of a computer.  
• Ability to use hands and fingers and to reach for and handle objects to perform tasks frequently 
• Ability to write ideas/information in a logical flow frequently 
• Ability to read and respond due to nature of the work on a frequent basis 
• Ability to talk and communicate with others via phone, in-person, and/or computer frequently 
• Ability to listen to customers, problem-solve, and respond frequently 
• Ability to sit, stand, walk, bend, reach, stoop, kneel, squat, twist, push, pull, and carry items frequently 
• Lifting up to 15 lbs. Sporadically 
• Exposed to a normal office environments with moderate noise 
• May require work outside normal office hours 
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this work 
• We are required by federal law to verify identity and eligibility to work in U.S. 

What We Offer: 

• Opportunities for professional development and growth 
• A supportive and inclusive workplace culture 
• The chance to make a meaningful impact on the healthcare and social service experience in our community 

How to Apply:

To apply for this position, please submit your resume and a cover letter that highlights your experience and how your unique background will contribute to our team. We encourage candidates from all backgrounds to apply. 

Equal Opportunity Employer:

CAPS & Maple City is an equal opportunity employer, and we are committed to creating a diverse and inclusive culture. We do not discriminate on the basis of sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law. We celebrate diversity and are committed to creating an inclusive environment for all employees and the patients we serve.