Job Description

The Global Organic Discovery team, part of Content & Web, is an organic growth engine and a center of excellence for digital experiences and content strategy at Square. We’re looking for an Organic Strategy Manager in North America to join our Organic Discovery team. You will drive the development and implementation of a unified and comprehensive organic discoverability strategy for Square’s US and Canadian markets, identifying opportunities across search engines, and emerging channels like TikTok and YouTube, and implementing technical programs and requirements. 

The Organic Strategy Manager, North America requires a technical and content production background and the ability to work across and influence cross-functional organization. You will partner with a team of content strategists and creators, social media managers, web strategists, and product marketing managers to develop and implement programs and optimizations.

You Will:

• Identify new opportunities to grow the organic search channel in North America and partner to develop and execute plans that deliver impact for the channel. Understand how organic growth initiatives impact other channels and the site as a whole.

• Work with our broader Organic Discovery and Social teams to implement focused tests on emerging channels like YouTube and Tiktok, optimizing against algorithms to drive prospect discoverability for the US and CA markets

• Track impact of organic discovery (search and social) initiatives, create and deliver recurring progress reports

• Partner with cross-functional colleagues in multiple regions to develop alignment and prioritization for projects across organic channels

• Participate in global content planning by providing insights and opportunities for the US & CA market and providing feedback during the production process

• Coordinate technical SEO efforts and effectively communicate technical SEO aspects to non-technical partners

• Work with Product and Engineering teams to implement best practice SEO programs and processes throughout the global organization

• Report to leads within Organic Discovery and product stakeholders, ensuring milestones and goals are met and exceeded

Qualifications

You Have:

• 3+ years of professional experience in SEO with a proven track record of successfully developing and implementing SEO programs and significantly improving Organic Search performance for online businesses

• Advanced understanding of semantic content optimization practices.

• Excellent Excel / Google Sheets skills. You frequently use vlookups, sumifs, sumproduct type formulas.

• Working knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay abreast of news and trends in SEO and digital marketing

• Experience working with a number of SEO suites/tools: Searchmetrics, seoClarity, OnCrawl, Screaming Frog, ahrefs, etc. 

• Familiarity with SEO analytics tools: Google/Bing Webmaster Tools, Google Analytics, Looker