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Levi Strauss & Co.

Inventor of blue jeans, sustainable apparel

Director of Brand Media

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeSan Francisco, CA, USA

About the Job

Requirements

  • At least 8 years of progressive media strategy and execution experience, in-house on the brand side or as an agency lead, including at least 3 years in a senior leadership role.
  • Proven success leading large-scale integrated brand media campaigns with multi-million-dollar budgets.
  • Deep familiarity with traditional brand channels, including broadcast television and premium out-of-home, and modern digital brand channels, including connected TV, programmatic media, paid social, and creator/influencer media.
  • Hands-on experience with media mix models, brand health tracking, multi-touch attribution, and A/B testing methodologies.
  • Agency-management experience.

Responsibilities

  • Lead overarching media strategy, planning, and execution to build global brand awareness, shape brand perception, and drive long-term business equity; oversee paid media initiatives across upper- and mid-funnel touchpoints.
  • Own U.S. brand media strategy while serving as a strategic global leader, driving domestic campaign performance and establishing global frameworks, sharing cross-market learnings, driving cost efficiencies, and ensuring brand cohesion across international markets.
  • Architect holistic, multi-channel brand media strategies across traditional channels, including television, out-of-home, print, and radio, and digital channels, including connected TV, paid social, online video, digital audio, and high-impact display.
  • Lead relationships with global media agencies, publisher partners, and technology platforms to negotiate, maximize investment value, and ensure operational excellence.
  • Manage multi-million-dollar annual brand media budgets and optimize dynamic spend allocations across channels to reach brand targets efficiently.
  • Partner with Marketing Analytics to build brand attribution models, Brand Lift Studies, Media Mix Modeling, and incrementality frameworks to quantify upper-funnel return on investment.
  • Collaborate with Brand Strategy, Creative, Social, Public Relations, and Performance Marketing teams to deliver unified campaign ecosystems that move consumers from awareness to conversion.
  • Identify, pilot, and scale innovative advertising formats, emerging platforms, and novel partnerships.
  • Mentor and manage a high-performing team, building a culture of media innovation and data rigor.

About the Company

Levi Strauss & Co.

Inventor of blue jeans, sustainable apparel

Levi Strauss & Co designs and markets apparel, most famously Levi’s blue jeans, along with brands Beyond Yoga and Levi Strauss Signature. The company creates denim and other clothing by designing fabrics, fits, and details (such as rivets, stitching, and washes) that people wear for everyday life. Its products work by combining durable materials, practical features, and consistent sizing to produce long-lasting jeans and casual wear that people can express themselves in. The company differentiates itself through a long history dating to 1873, a track record of setting labor and environmental guidelines in manufacturing, a portfolio of recognizable brands, and a commitment to ethics and sustainability. Its goal is to use its brands and influence to promote self-expression while embedding sustainability and responsible practices across its operations and supply chain.

Company size
10,001+
Company stage
IPO
Headquarters
San Francisco, CA
Founded
1853

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