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New York, March 26, 2024 (GLOBE NEWSWIRE) -- Flourish, a platform that provides innovative access to financial products that help registered investment advisors (RIAs) secure their clients’ financial futures, and Wealth Management IQ (WMIQ), a leader in research services for wealth and asset management communities, today released “Client Cash: Mapping an Unexplored Opportunity,” a survey on advisor perceptions around their clients’ held-away cash and attitudes around cash management needs.Key findings and insights include:Clients’ cash holdings are vastly underestimated: Surveyed advisors believe their average client holds 7% of their net worth in cash, while high net worth individuals actually hold more than 30% of their net worth in cash.Surveyed advisors believe their average client holds 7% of their net worth in cash, while high net worth individuals actually hold more than 30% of their net worth in cash. Advisors are ignoring the cash conversation despite knowing its importance: The critical cash conversation is frequently overlooked, highlighting a significant gap between awareness and action in the advisory field with 95% of advisors acknowledging the importance of addressing clients' cash needs as a professional responsibility but only 5% of advisors consistently inquiring about their clients' cash holdings.The critical cash conversation is frequently overlooked, highlighting a significant gap between awareness and action in the advisory field with 95% of advisors acknowledging the importance of addressing clients' cash needs as a professional responsibility but only 5% of advisors consistently inquiring about their clients' cash holdings. Clients want high yield on their cash: 92% of advisors report that their clients have expressed interest in high-yield savings accounts (HYSAs).92% of advisors report that their clients have expressed interest in high-yield savings accounts (HYSAs). Cash management solutions can help advisors be more competitive: A large majority of advisors (71%) believe that offering an in-house cash management solution for their clients would make them more competitive with other advisory firms as well as more competitive with wirehouses (68%) and robo advisors (62%).“The crucial insight of this survey lies in the significant disparity between the number of advisors recognizing the responsibility to advise on cash and those actually providing solutions or engaging in discussions with clients,” said Max Lane, CEO of Flourish. “70% of surveyed advisors believe their clients would be interested in earning 4% to 5% in an FDIC-insured account. While it may seem irrational for clients to hold substantial sums in cash, the emotional need for liquidity and safety cannot be dismissed

DURHAM, N.C.--(BUSINESS WIRE)--Aspida Life Insurance Company (“Aspida”), a life insurance and annuity company, and Flourish, a platform that provides innovative access to financial products that help registered investment advisors (RIAs) improve their clients’ financial outcomes, announced their partnership to distribute the Aspida Advisory Multi-Year Guaranteed Annuity (MYGA). Flourish is offering this product through the Flourish Annuities platform, which provides RIAs and their clients with an innovative digital experience that features improved efficiencies and reduced complexities to access annuities. The Aspida Advisory MYGA is a fixed-income solution that provides guaranteed growth free from market risk. It is a single premium deferred fixed multi-year guaranteed annuity, offering durations of two-, three-, five-, and seven-years that enables advisors to address the individual needs of their clients. “We are excited to partner with Flourish and offer our annuities on their new digital platform, which expands access for RIAs,” said Chad Burns, Aspida’s Chief Distribution Officer. “Our Aspida Advisory MYGA supplies a secure, low-risk option to grow tax-deferred money for retirement and allows individuals to choose the timeline they prefer while ensuring direct access to their money when they need it.”

New York, Feb. 08, 2024 (GLOBE NEWSWIRE) -- Flourish, a platform that provides innovative access to financial products that help registered investment advisors (RIAs) improve their clients’ financial outcomes, today announced that Flourish Cash, its cash management solution, and Flourish Crypto, its cryptocurrency investing offering, were recognized as “Software All Stars” in the 2024 T3 / Inside Information Software Survey.Conducted by industry veterans Joel Bruckstein of Technology Tools for Today (T3) and Bob Veres of Inside Information, the survey combines insights from thousands of advisors and historical data to serve as a comprehensive guide for advisors seeking to optimize technology for client service and office efficiencies. Standout solutions, identified as Software All Stars, are highlighted if they achieve exceptional (at least 8.0) average user ratings and significant market penetration.In the Automated Cash Management category, Flourish Cash secured a rare 9.02 rating, while Flourish Crypto earned 8.57 in the Cryptocurrency/Alts category. The survey also revealed that of the 130 surveyed advisory firms considering a cash management solution, Flourish Cash is their top choice. This is the fifth year in a row Flourish Cash has achieved the highest rating.“We are thrilled to have our products highlighted as Software All Stars and, following a momentous year for Flourish Cash, we are incredibly pleased to see this solution in particular receive the highest category rating, highest market share, and highest growth—all by a significant margin. Flourish’s products are built explicitly for RIAs and it is a high bar to earn praise from financial advisors,” said Max Lane, CEO of Flourish.Flourish has earned numerous industry accolades