Head of Commercial Operations
Legend
Head of Commercial Operations
Legend
Digital sports media and engagement platforms
About Legend
At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
Legend is hiring a Head of Commercial Operations to lead the operational engine behind our Commercial function.
This is a senior leadership role for someone who can take commercial ambition and turn it into scalable, high-performing execution. You’ll own how we onboard and manage partners, optimise merchandising across our portfolio, execute commercial opportunities and build the systems, processes and ways of working that enable us to grow efficiently.
You’ll lead our Account Operations and Commercial Operations teams, creating greater structure, accountability and consistency while continuously looking for ways to make us faster and smarter through better data, automation and AI.
This is an opportunity to shape how Commercial Operations works at Legend, building an operation that can scale with the business while directly contributing to revenue growth.
You’ll lead two key areas within our Commercial function:
Account Operations - responsible for the operational partner journey, including partner onboarding and ongoing account operations.
Commercial Operations - responsible for commercial tooling, business-as-usual operational delivery, merchandising and optimisation.
You’ll work closely with teams across Commercial, Marketing and the wider business to make sure our commercial strategy is backed by the operational capability to deliver it.
This role is based in Varna, Bulgaria, where we work in a hybrid model. We’re also open to remote candidates based in Sofia, with regular travel to Varna to spend time onsite with the team.
Varna Office: 5th Floor, 19 Dimitar Ikonomov Str., 9000 Varna, Bulgaria
Our interview process is designed to give you a clear picture of the role, team and opportunity while giving us the chance to understand what you could bring to Legend.
Legend builds and runs a network of large-scale digital platforms that focus on sports fan engagement, sports content, and interactive gaming. Its consumer-facing brands use real-time data, digital tools, and personalized experiences to drive audience interaction across sports and betting-adjacent ecosystems. The platforms combine media reach with engagement and marketing technology to scale sports properties for global audiences, offering content, analytics, community features, and interactive services for fans and players. In early 2026, Legend became part of Genius Sports through a deal valued at up to $1.2 billion, with Legend’s digital network and technology being integrated to boost content distribution, audience monetization, and interactive sports experiences within Genius Sports’ ecosystem.
Explore more opportunities at Legend