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Banner Life

Provides term and universal life insurance

Inside Sales Representative - Direct-to-Consumer Sales

Insurance Sales & AgencyConfirmed live in the last 24 hours
Full-timeFrederick, MD, USA$40k /yr

About the Job

Requirements

  • A high school diploma or equivalent is required.
  • Three or more years of contact center experience in contact center sales is required; experience in insurance, financial services, or performance marketing is preferred.
  • Experience defining, designing, and recommending products and services to consumers is required.
  • A proven record of achieving sales targets is required.
  • Experience working independently and within a sales team to achieve collective sales targets is required.
  • Proficiency in Microsoft Word, Excel, and PowerPoint is required.
  • Strong written and verbal interpersonal and communication skills, presentation skills, and negotiation skills are required.
  • The candidate must be able to work in a fast-paced, high-energy call center environment, multitask, organize work, take initiative, work independently under pressure, manage difficult issues professionally, and take ownership of responsibilities.
  • Maintaining state licensing and continuing education requirements is required for compliance in the regulated sales environment.

Responsibilities

  • Sell term life insurance products to consumers using a client needs-based sales approach and meet individual sales targets and team and business goals.
  • Handle inbound calls and outbound leads generated through in-house digital marketing in a tele-sales center while providing a strong customer experience.
  • Network with potential customers and source referral leads from existing and newly insured customers.
  • Achieve key performance indicators for calls, emails, and talk time through a structured daily activity schedule and meet leadership-set standards.
  • Meet or exceed assigned sales and premium targets individually and contribute to Direct-to-Consumer team goals measured weekly, monthly, and annually.
  • Meet quality and compliance standards as a licensed sales agent in a regulated sales-center environment and follow company and insurance-industry regulatory and compliance principles.
  • Conduct a needs-based analysis for each customer and recommend term life insurance tailored to customer needs and life events.
  • Explain the benefits, coverage, and terms of term life plans; cross-sell and upsell supplemental products; and explain company products, services, best practices, and financial strength to support customer understanding.
  • Maintain knowledge of products and core competitors through market research, including intelligence on competitor products, rates, sales, and strategies.
  • Complete applications, mandatory forms, and other sale documents; gather customer information; conduct health assessments; and assess non-medical and financial risk factors needed to quote and finalize sales.
  • Quote and recommend coverage based on underwriting rating class and a thorough needs analysis, subject to underwriting approval and possible resale at a different rating class.
  • Maintain accurate client records using Salesforce.com and agency management systems, multitasking between recordkeeping systems and applications used to submit prospective insureds.
  • Meet or exceed contact-center channel sales and premium targets while maintaining profitability and mortality margins.
  • Use industry and market research in sales presentations, promote Banner Life’s value proposition, navigate challenging customer conversations, and present Banner Life as a potential choice for term life insurance needs.
  • Define the competitive position of Banner Life products, processes, and platforms within the Direct-to-Consumer distribution landscape.
  • Participate in weekly sales meetings and performance reviews with Digital Distribution sales management.
  • Complete other responsibilities as assigned by management.

Desired Qualifications

  • A State of Maryland Life and Health Insurance license is preferred.

About the Company

Banner Life

Provides term and universal life insurance

Banner Life Insurance Company provides affordable life coverage in the U.S., focusing on term life and universal life, with its New York subsidiary William Penn Life Insurance serving New York. Its products include term life death-benefit policies for specified periods and permanent universal life with potential cash value, along with pension risk transfer (PRT) solutions for employers. The company distinguishes itself through a broad independent broker network (over 150,000 agents), a digital platform, flexible underwriting, and data partnerships with LexisNexis and Human API, plus a large PRT book built since 2015. Its goal is to offer accessible life protection at scale, grow its PRT business, and use its distribution and data capabilities to serve policyholders and employers across the U.S., now backed by Meiji Yasuda Group after the 2026 acquisition and the related portfolio-management arrangement with Legal & General.

Company size
501-1,000
Company stage
Acquired
Total funding
Not listed
Headquarters
Frederick, MD
Founded
1949

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