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SimpleCITI

Head of Digital Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeGarden City, NY, USA$80k - $120k /yr

About the Job

Requirements

  • Personally run paid campaigns with real budgets and demonstrate results.
  • Have a portfolio of short-form content or accounts grown, with views, leads, or sales attached.
  • Be fluent in Meta Ads Manager, Google Ads, TikTok Ads Manager, Google Analytics 4, Google Tag Manager, an SEO suite such as Semrush or Ahrefs, and an email platform such as Klaviyo, HubSpot, or Instantly.
  • Write hooks, ad copy, and emails, and understand metrics including click-through rate, cost per lead, return on ad spend, and customer acquisition cost.
  • Manage creators, freelancers, and agencies, and know Federal Trade Commission disclosure basics for endorsements.

Responsibilities

  • Own the marketing plan, budget, and targets such as cost per lead and cost per booked tour or call, and maintain a weekly dashboard.
  • Launch, test, and scale campaigns on Meta, Google, and TikTok within each platform's advertising policies.
  • Develop short-form content from concept through scripting, shooting, and editing; recruit and brief user-generated-content creators; and use AI video tools with clear AI and sponsorship disclosures.
  • Grow technical and local search engine optimization, manage Google Business Profiles for each location, and improve answer-engine visibility.
  • Run direct and lifecycle email, including opt-in lead list building, sequences, newsletters, deliverability, and CAN-SPAM compliance.
  • Build and improve landing pages and tracking using Google Analytics 4, Google Tag Manager, pixels, and call tracking to measure advertising results.
  • Submit every ad, post, page, and email through the review process before publication, and keep claims accurate and documented.

Desired Qualifications

  • Experience with business-to-business, real estate, or local-services lead generation.

About the Company

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