Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
Proven track record scaling performance marketing in China through paid search and/or other paid channels.
At least 5 years of experience marketing proxy, VPN, scraping, cybersecurity, developer tools, SaaS, or closely related technology.
Ability to build growth plans based on data, run experiments, and optimize funnel conversion end to end.
Ability to define key performance indicators, build reporting, and make decisions based on results.
Fluent Mandarin and strong working proficiency in English, written and verbal.
Comfort operating independently in a fast-paced international environment.
Responsibilities
Own the China acquisition strategy end to end, translating market insight into a channel roadmap that defines what to run, where, why, and against which target metrics.
Set budget allocation across channels.
Manage the agency by setting goals and key performance indicators and holding it accountable for execution and results.
Own acquisition outcomes, including traffic quality, customer acquisition cost, signup and purchase conversion, and report performance and recommendations to leadership.
Define the paid search strategy for China, including account structure principles, keyword priorities, bidding approach, and budget pacing; agency partners handle day-to-day execution.
Choose China advertising ecosystems for investment based on product fit, including Baidu, 360, Shenma, Toutiao/ByteDance, and Tencent, and oversee launches and scaling.
Guide creative and landing page direction with design and content teams to improve conversion performance.
Set the China search engine optimization strategy, including topic clusters, landing page roadmap, competitor gap analysis, and keyword priorities.
Partner with the China Content Manager and agency to execute the search engine optimization strategy and own its outcome metrics.
Identify technical and user-experience localization opportunities that improve China conversion rates and reduce funnel drop-off, and drive them with product and engineering.
Desired Qualifications
Experience with business-to-business software as a service and/or developer-targeted products.
Experience with partnerships or affiliates in China.
Understanding of China internet policies and constraints affecting marketing and distribution.
Decodo is a web data infrastructure for fast-growing tech teams. It's a mid-market, self-service platform built for speed to value, so teams move from idea to implementation without procurement slowing them down. The culture matches the product: decisions move at the speed of the idea, and people are trusted to test, iterate, and fix what's closest to them.
We’re not looking for a "supporter" - we’re looking for an owner. If you’ve mastered growth in the SaaS space and know exactly what it takes to win in China, we want your playbook.
You’ll have the autonomy to build a high-octane acquisition engine from the ground up, owning everything from Paid Search and SEO to native Chinese channels. If you're ready to turn your market know-how into a measurable, repeatable powerhouse that drives real revenue - let's talk!
In this role, you will:
Acquisition strategy & ownership
Own the China acquisition strategy end to end: translate market insight into a clear channel roadmap that defines what to run, where, why, and against which target metrics;
Set budget allocation across channels;
Manage agency, setting goals and KPIs and holding them accountable for execution and results;
Be accountable for acquisition outcomes (traffic quality, CAC, signup and purchase conversion) and report performance and recommendations to leadership;
Paid acquisition
Define the paid search strategy for China, including account structure principles, keyword priorities, bidding approach, and budget pacing, with day-to-day execution delivered by agency partners.
Decide which China ad ecosystems to invest in based on product fit (Baidu, 360, Shenma, Toutiao/ByteDance, Tencent, etc.) and oversee launches and scaling.
Guide creative and landing page direction with design and content teams to raise conversion performance.
SEO growth
Set the China SEO strategy: topic clusters, landing page roadmap, competitor gap analysis, and keyword priorities.
Partner with the China Content Manager and agency to turn strategy into execution, while owning the outcome metrics.
Identify technical and UX localization opportunities that lift China conversion rates and reduce funnel drop-off, and drive them through with product and engineering.
Your skills & experiences:
Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
At least 5 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
Fluent Mandarin and strong working proficiency in English (written and verbal).
Comfortable operating independently in a fast-paced international environment.
Nice to have:
Experience with B2B SaaS and/or developer-targeted products.
Experience with partnerships/affiliates in China.
Understanding of China internet policies and constraints affecting marketing and distribution
What we offer:
Vacation days as per the Labour Code. Plus, additional vacation days after working for a certain period of time.
Learning & development: online courses and trainings.
Mental health apps.
Workation.
Full remote environment.
Company-sponsored tech.
Decodo is part of Source, a data ecosystem for a world built on intelligence. One of five independent technology companies connected by shared standards, expertise, and a belief in responsible access to web data.