Head of Marketing Analytics

About The Role

As the Head of Marketing Analytics at Ethos, you will lead the analytics function supporting our performance marketing efforts. You will be responsible for developing the measurement frameworks, attribution models, and data-driven insights that drive marketing efficiency and scale. This is a high-impact role that requires strong analytical skills, strategic thinking, and cross-functional collaboration.

Ethos is growing rapidly, and this role is critical to scaling our marketing investment efficiently. You will work closely with teams across Marketing, Finance, Product and Engineering to ensure marketing decisions are backed by data and deliver actionable insights.

Duties & Responsibilities

• Own and drive the marketing analytics strategy, ensuring the team delivers high-quality insights to optimize marketing performance.
• Lead and mentor a team of analysts and data scientists to drive marketing insights.
• Further improve our attribution methodology and incrementally measurement to understand the impact of various marketing channels.
• Track and report on key marketing KPIs, ensuring alignment with budget and growth goals.
• Partner with internal teams (e.g., Performance Marketing, Brand, Finance, MarTech) to build dashboards, forecasting models, and analytical tools.
• Lead experimentation efforts (e.g., A/B tests, geo holdouts) to drive continuous improvement in marketing spend allocation.
• Establish best practices for marketing measurement, customer segmentation, and governance of our marketing data layer.

Qualifications & Skills

• 8+ years of experience in marketing analytics, growth analytics, or data science, ideally in a high-growth B2C environment. Experience in fintech, insurtech, or direct-response marketing is a plus.
• Proven experience leading and mentoring marketing analytics teams, with a track record of developing high-performing analysts and scaling data-driven decision-making in a growth-focused organization.
• Strong proficiency in SQL and data visualization tools (e.g., Looker, Tableau, Mode). 
• Experience partnering with data scientists to build predictive models for marketing optimization (e.g., LTV modeling, response modeling). Ability to build models yourself is a plus.
• Familiarity with MarTech and adtech platforms (e.g., Google Ads, Facebook Ads, DSPs, CDPs like Segment).
• Ability to work cross-functionally and present insights to executive stakeholders.
• Comfortable in a fast-paced, data-driven environment and excited about the intersection of marketing, data, and business strategy.
• Excellent communication skills with the ability to simplify complex data insights into actionable recommendations.

#LI-Remote #JA-1

The US national base salary range for this full-time position is $180,000 - $318,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. 

You can find further details of our US benefits at https://www.ethoslife.com/careers/