Full-Time
Sales Operations Lead
Hightouch
501-1,000 employees
Reverse ETL data activation across SaaS
Compensation Overview
$180k - $250k/yr
La Ronge, SK, Canada
Remote
Must reside in North America; remote-first role.
 Sales & Account Management |
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- You've operated in high-growth, high-velocity sales environments. Ideally with 50+ account executives at a company selling enterprise software at multi-$100K or $1M+ price points through direct outbound and partnerships.
- You think from first principles. When something isn't working, you don't reach for an industry framework first. You ask why, build a hypothesis, and test it. You hold views loosely and update them fast, and you're eager to learn how Hightouch actually runs rather than just apply what worked at your last company.
- You have a bias toward iteration over perfection. You'd rather ship an imperfect fix that moves a decision forward than spend two weeks on something polished that lands too late.
- You're genuinely hands-on-keyboard. You build your own reports, write your own queries, and configure the systems yourself. You go get the answer rather than hand off a spec and wait. Snowflake, dbt, and Omni are our analysis stack, and we spend a lot of time in Salesforce and Gong too. You have fast-growing fluency in using AI to accelerate your work.
- You've used data, comp, and visibility to change behavior. You have a strong business partner mindset. Your work hasn't just described what's happening, it's changed how reps and managers operate. You can make the case for an uncomfortable change when the numbers support it.
- You're a clear, direct communicator. Sales leaders and executives trust you because you tell them what you actually think, not what they want to hear. You can explain a nuanced revenue problem without burying the point.
- You have empathy for sellers. You are unafraid to shadow reps to understand practical problems and develop better solutions. Quota-carrying experience is a plus.
- Own pipeline and funnel analysis with a bias toward action. Track how deals move through the funnel, find what's broken, deeply understand why, propose a fix, ship it, and learn from it. Support the weekly forecast with bottoms-up rigor and surface risk before it becomes a miss. We move in days, not quarters.
- Run territory and account management as a living system. Maintain coverage models, balance books of business as we grow, help reassess segmentation, and evolve propensity scoring, intent signals, and routing so reps are pointed at the right accounts.
- Build reporting and systems that scale. Develop dashboards, models, and repeatable processes so insight and operations don't get reinvented every cycle. Turn one-off fire drills into durable infrastructure. Build capably with our AI tools to compress insight cycle time and improve process consistency within RevOps and across the GTM org.
- Connect dots across the GTM org. RevOps at Hightouch is a vital connective function. Partner across marketing, finance, pre-sales, post-sales, and the exec team — your ability to surface information and collaborate across these groups will make you indispensable. You’ll also play a key role in coordinating efforts and staffing between sales, lead generation (marketing, partnerships, and SDR), sales engineering, and post-sales.
Hightouch creates a data activation platform that moves customer data from a data warehouse into the apps teams use every day. It specializes in Reverse ETL, taking data already stored in warehouses and syncing it to SaaS tools and operational systems so teams can act on real-time insights. This enables personalized marketing, better customer success, and stronger sales by keeping tools up to date with the latest customer information while supporting security and compliance for sensitive data like PII (including HIPAA considerations). The platform connects to sources and destinations, offers features for data syncing, security controls, and observability, and extends integrations with additional tools through extensions. Hightouch charges a subscription fee based on service level and the number of integrations. Its goal is to help businesses activate their data across tools to improve decision-making and operational efficiency.
Company Size
501-1,000
Company Stage
Series D
Total Funding
$322.3M
Headquarters
San Francisco, California
Founded
2018
Get referred to Hightouch
See people who can refer or advise you
Simplify's Take
What believers are saying
- Thumbtack cut campaign production timelines from weeks to days.
- Agentic workflows expand Hightouch beyond reverse ETL into higher-value marketing operations.
- Enterprise buyers value HIPAA, SOC 2, and governance controls for regulated data.
What critics are saying
- Salesforce and HubSpot can absorb activation features into native workflows.
- AI-generated campaigns create hallucination and compliance risk in regulated environments.
- Warehouse and destination outages break syncs and expose Hightouch as middleware.
What makes Hightouch unique
- Warehouse-native activation keeps customer data under the customer’s control.
- Lifecycle Studio adds agentic campaign creation with compliance checks.
- Hightouch integrates with 200+ destinations across marketing, sales, and support.
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Benefits
Competitive salary - We offer competitive salary and meaningful equity. We also offer 401k for our US employees.
Remote friendly - Visit the San Francisco and New York headquarters up to 4x’s a year to bond with your fellow teammates.
Flexible PTO - Downtime is just as important as on time and your teammates will support you while you relax and recharge.
Wellness - We offer a monthly wellness stipend, wellness days each quarter, and virtual yoga classes.
Core benefits - For full-time US-based employees, we cover all health benefit premiums, 50% for dependents, and life insurance.
Parental leave - We value and support the family planning process. We provide up to 16 weeks for parents.
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↑ 0%Hightouch launches zero-fee DSP marketplace solution. Published: April 2, 2026 Author: James Hickey Ira Project/stock.adobe.com Hightouch announced this week a direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media networks to list and monetize audiences in self-service ad marketplaces without paying secondary marketplace fees. As media networks exhaust onsite inventory, offsite media has become a primary path to new revenue. Demand side platforms (DSP) marketplaces give advertisers the direct control they want, offering self-service access to audiences from their own ad accounts. But the model's reputation for thin margins has held back adoption. With Hightouch, media networks onboard audiences directly to DSP marketplaces without paying a second marketplace fee. Hightouch's Ian Maier. Self-service offsite media got a reputation for thin margins because data onboarders made it that way, said Ian Maier, General Manager of AdTech at Hightouch. "But the underlying model is sound: list your audiences, let advertisers self-serve, collect CPM fees," said Maier in a statement. "We just let it work the way it was supposed to, direct data onboarding with no additional fees." New data tool. Hightouch is the leading Composable CDP and artificial intelligence (AI) marketing platform that empowers companies to activate their data warehouse to power personalized marketing and business operations, The compan enables leading brands like Domino's, Autotrader, and PetSmart to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Match Booster, Hightouch's data onboarding solution, expands audience size and extends reach to households with one click. Audiences are available in hours, not weeks. Automated consent management ensures opt-outs and data deletion requests are honored across every marketplace listing. Key capabilities touted by company officials include: * Warehouse-native audience building: Non-technical users build audiences from purchase data, ML model scores, and consent flags without engineering support. * Direct DSP marketplace listings: List audiences on DSP marketplaces like The Trade Desk and Yahoo DSP without routing through a secondary marketplace. * Match Booster: Expand audience size and extend reach to all people, devices, and households with one click. * Granular listing management: Grant and revoke advertiser access, set CPM and percentage-of-media rates, and manage public or private listings from one place. * Automated consent management: Opt-outs and deletion requests sync automatically across marketplace listings.
Hightouch has launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media networks to list and monetise audiences in self-service ad marketplaces without secondary marketplace fees. The company claims media networks using the solution can cut total marketplace fees roughly in half compared to traditional onboarders like LiveRamp. The platform allows media networks to onboard audiences directly to DSP marketplaces, bypassing the additional revenue-share fees typically charged by traditional onboarders. Hightouch's Match Booster expands audience size and extends reach to households, with audiences available within hours rather than weeks. The solution includes warehouse-native audience building, granular listing management and automated consent management. Hightouch positions the offering as addressing thin margins that have held back adoption of offsite media.
Hightouch, a data and AI platform for marketing, has appointed Aidan Lynch as Country Manager for Australia and New Zealand, expanding its regional operations following sustained organic growth. The move reflects rising demand from organisations modernising their marketing and data infrastructure. The company enables businesses to activate customer data directly from cloud data warehouses such as Snowflake, BigQuery and Databricks without duplicating data into separate systems. Its composable approach allows teams to build audiences, orchestrate journeys and automate workflows whilst maintaining data governance. The expansion follows Hightouch's recognition as a Leader in the 2025 Gartner Magic Quadrant for Customer Data Platforms, marking its first inclusion in the report. The company serves clients including Domino's, Autotrader and PetSmart.
Hightouch introduces Content Assembly to power on-brand AI campaign creation. Hightouch, a leader in data activation and AI-driven marketing infrastructure, has unveiled Content Assembly, a new solution designed to help marketing teams generate on-brand campaign assets using AI agents grounded in their existing creative ecosystem. The launch represents Hightouch's first purpose-built content capability and further advances its broader vision for agentic marketing-where AI operates within real business context rather than producing disconnected outputs. Content Assembly differentiates itself from generic AI content generators by building from approved templates, creative assets, and established brand standards that organizations already rely on. "Content production does not always need to start from a blank page," said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. "Content Assembly starts with what brands have already built and approved. It understands your layouts, imagery, brand rules, and past campaigns so every output is consistent, compliant, and ready to ship." AI agents built around real brand context. With Content Assembly, the marketer only needs to state the purpose of the new campaign they wish to launch. The system automatically identifies the most relevant pre-approved template based on the purpose of the campaign, retrieves the necessary creative assets from other systems, and applies the best messaging patterns based on the performance of previous campaigns. The teams are in complete control throughout the entire process. The campaign can be optimized using AI-driven suggestions or manual editing tools, followed by automated compliance checks using agents trained to meet legal and brand guidelines. The approved assets can then be exported directly to the activation channels or downloaded as production-ready HTML. Accelerating time to market while preserving brand integrity. In doing so, Content Assembly greatly reduces the time it takes to produce content and alleviates the burden on in-house design teams by unlocking the reusable value of existing templates and creative assets. As a result, the content produced is tied to pre-approved layouts and images, ensuring that legal and brand reviews are streamlined and that governance requirements are met. The rapid creation of multiple content variations also allows marketers to further personalize their content. Deep enterprise integrations enable smarter AI execution. Content Assembly is driven by Hightouch's strong integrations across enterprise tech stacks, such as cloud data warehouses, digital asset management (DAM) platforms, design tools, and martech infrastructure. This integrated approach enables AI agents to work with a comprehensive understanding of a business's data, creative assets, processes, and goals - to ensure that the generated content is informed by real-world marketing realities, not just individual prompts. The new offering is part of Hightouch's overall Agentic Marketing Platform, which provides marketing organizations with AI agents that can work across data management, orchestration, and content creation, while ensuring governance, compliance, and brand integrity. Hightouch's Content Assembly offering is a further demonstration of the company's positioning at the nexus of AI, data, and marketing execution, where it helps businesses efficiently and effectively produce campaigns at scale without compromising on quality, context, or control.
Hightouch has launched Content Assembly, a tool enabling marketers to create on-brand campaign materials using AI agents that work with existing layouts, creative assets and brand guidelines. The platform generates content by selecting optimal templates, identifying relevant assets from connected systems, and applying proven messaging patterns from past campaigns. The tool allows marketers to describe desired campaigns, which Hightouch then assembles using pre-approved materials. Teams can refine outputs through AI prompts or manual editing, run compliance reviews using custom agents, and export directly to channel platforms. Content Assembly integrates with enterprise systems including cloud data warehouses, digital asset management platforms and martech tools. The launch extends Hightouch's Agentic Marketing Platform, which serves clients including Domino's, Autotrader and PetSmart.