Hightouch syncs live customer data into various tools that businesses use, ensuring that this data is current and accessible for better decision-making. It operates in the Reverse ETL space, moving data from warehouses into SaaS applications, which allows businesses to use their data in real-time for marketing and sales. Hightouch serves clients across different industries, including healthcare and eCommerce, while maintaining compliance with regulations like HIPAA. The company follows a subscription-based model, providing features like data syncing and security controls to enhance operational efficiency.

Afore Capital

Slack Fund

Bain Capital Ventures

Amplify Partners

Y Combinator

Alex Pall

Maxime Beauchemin

ICONIQ Growth

Gene Lee

Barr Moses

Data & Analytics

Enterprise Software

Healthcare

Hightouch

Hightouch, a leader in composable Customer Data Platforms (CDPs), announced the launch of Hightouch for Offsite Media Networks, a cutting-edge, self-service audience management platform developed in collaboration with Databricks, the renowned data and AI company.

Hightouch and Databricks Collaborate to Unveil Self-Service AI-Driven Audience Management Solution

Hightouch launches new CTV advertising offering.

Hightouch Launches New CTV Advertising Offering

Hightouch unveils Audience-Building tool.

Hightouch Unveils Audience-Building Tool

SAN FRANCISCO, Oct. 2, 2024 /PRNewswire/ - Hightouch, the leading Composable CDP, announces the appointment of Josh Kanagy as Head of Revenue.

Hightouch Appoints Josh Kanagy as Head of Revenue

US - Advertising technology company The Trade Desk has partnered with customer data platform Hightouch to help advertisers with audience targeting and campaign measurement across Europe.

The Trade Desk and Hightouch partner on European targeting

SAN FRANCISCO, May 1, 2024 /PRNewswire/ -- Hightouch is honored to be recognized as Technology Partner of the Year in the 2024 Expie Awards by Iterable, the AI-powered customer communication platform.The announcement comes alongside the general availability release of Smart Ingest, an Iterable-native feature co-developed with Hightouch, the leading Composable Customer Data Platform (CDP). Smart Ingest directly links leading cloud data platforms to Iterable, empowering marketers to consolidate all their valuable customer data in one place. With Smart Ingest, marketers can swiftly activate new data in experiments, enhance audience targeting, and deliver more personalized cross-channel communications — all from Iterable. By leveraging Smart Ingest, marketers can take charge of their data strategy and dramatically reduce their dependence on technical resources, revolutionizing the way they approach data managementAs part of their Spring Product announcement, Iterable is unveiling 10 additional data sources for Smart Ingest, bringing the total to 14 different data cloud providers to further streamline data activation and enhance the return on investment in their customers' martech stacks. With these additional sources, more marketers can activate more of their data on Iterable.Kashish Gupta, co-founder and co-CEO of Hightouch, expressed his enthusiasm about the partnership: "Iterable and Hightouch share a vision of democratizing data so that marketers can deliver stronger personalized experiences. We are honored to be recognized as their Technology Partner of the Year and look forward to deepening our partnership with Iterable to deliver our technology to marketing teams around the world."This partnership represents a strategic alignment of two industry leaders committed to revolutionizing how companies use data to engage with their customers

Iterable Names Hightouch As Technology Partner Of The Year And Announces Smart Ingest

SAN FRANCISCO--(BUSINESS WIRE)--Iterable, the AI-powered customer engagement platform, unveiled several new capabilities as part of its 2024 Product Announcement at their spring customer conference, Activate Summit. Leading the impressive lineup of new additions is Journey Assist, a groundbreaking new feature powered by generative AI that enables users to build Journeys faster and more intuitively using natural language prompts. Alongside Journey Assist, Iterable also introduced Brand Affinity Reporting for deeper customer sentiment insights, native WhatsApp integration to expand global reach, and enhanced Smart Segmentation for more dynamic and precise audience segmentation. These new features and innovations are designed to empower marketers to create impactful customer experiences with ease, reach global audiences at scale, and optimize customer interactions based on AI-driven insights. “Today’s marketers face immense pressure to deliver personalized, impactful experiences to global audiences with speed and efficiency, all while navigating an increasingly complex technology landscape,” said Andrew Boni, CEO and co-founder of Iterable. “The innovations in our 2024 Product Announcement directly address these pain points; with these new features, marketers can lift up to focus on higher value, more strategic pursuits to craft exceptional customer experiences that drive growth and create not just happy customers, but die-hard brand advocates

Iterable Announces Groundbreaking Generative Ai-Powered Journey Builder At Activate Summit

SAN FRANCISCO, Aug. 27, 2024 /PRNewswire/ - Hightouch, a leading Composable Customer Data Platform (CDP) today announced the launch of AI Decisioning, its new AI marketing product, as a Snowflake Native App.

Hightouch Releases AI Decisioning to Take Guesswork Out of Lifecycle Marketing

SAN FRANCISCO, Oct. 22, 2024 /PRNewswire/ - Hightouch today announced that it has been recognized as a Customer Data Platform Leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.

Hightouch Recognized as a Leader in Snowflake's Modern Marketing Data Stack Report

SAN FRANCISCO, July 1, 2024 /PRNewswire/ -- Hightouch, the leading Composable Customer Data Platform (CDP), enables European Unified ID (EUID) to help participating advertisers reach audiences in a privacy-conscious way across the open web.EUID is an industry-wide identity solution pioneered by The Trade Desk, that turns email addresses into a pseudonymous identifier through sophisticated hashing and salting methods. These allow advertisers to recognize users for targeting, frequency management, and campaign measurement while providing transparency and data control to the individual user. The open-source EUID works in the browser environment, providing a reliable alternative to the third-party cookie. It also works across other digital mediums including connected TV, digital audio, and mobile apps.Hightouch's integration works by syncing audience segments directly from the brand, publisher, or media network's cloud data warehouse to The Trade Desk. When participating Hightouch customers create audience segments for digital campaigns, they can activate EUIDs directly within The Trade Desk platform for targeting, frequency management, and measurement. Benefits of Hightouch's integration between the data warehouse and The Trade Desk include:Universal opt-outs : Clients can apply field-level governance filters to prevent opted-out IDs from being shared with The Trade Desk.: Clients can apply field-level governance filters to prevent opted-out IDs from being shared with The Trade Desk

Hightouch Introduces Privacy-Conscious Advertising Activation For European Audiences Through Euid

SAN FRANCISCO--(BUSINESS WIRE)--Iterable, the AI-powered customer communication platform, today announced the winners of the 2024 Expie Awards at its annual customer conference, Activate Summit. The Expie Awards program celebrates customers that are leveraging Iterable to deliver joyful customer experiences with harmonized, individualized, and dynamic communications at scale. The Expie Program also recognizes partners who collaborate closely with Iterable to drive customer success.“Expie Award finalists and winners are setting a new standard for customer engagement, crafting experiences that captivate and foster genuine connections with their audiences,” said Adriana Gil Miner, Chief Marketing Officer of Iterable. “These innovative leaders are transforming the way brands interact with customers, implementing cutting-edge strategies to build meaningful, long-lasting relationships.”Expie Award winners are setting a new standard for excellence in customer engagement in the industry. The 2024 Expie Award winners include:Most Individualized Customer Experience: The PGA of AmericaThe PGA of America (PGA) is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA is celebrated for their strategic, comprehensive and innovative approach to leveraging Iterable for data-driven, personalized customer experiences.The team has overcome challenges and achieved remarkable success in individualizing customer experiences, significantly enhancing engagement and business outcomes, and ultimately driving greater interest in the game of golf.“Utilizing Iterable’s robust engagement tools, we’ve crafted campaigns that not only deepen involvement but also highlight career opportunities within the golf industry,” said Fahad Zahid, Senior Director, Brand and Digital Marketing at the PGA

Iterable Celebrates Customers And Partners With 2024 Expie Awards At Activate Summit

Syncs live customer data across platforms

Hightouch

Syncs live customer data across platforms

Hightouch

Syncs live customer data across platforms

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