Seller & Brand Strategist
TikTok
Seller & Brand Strategist
TikTok
Short-form video platform with ads
TikTok Shop SEA is redefining shopping by bringing discovery, entertainment, and commerce into one experience. Across Southeast Asia, we work at the intersection of technology, content, business, and operations to build a trusted, engaging e-commerce ecosystem where users, sellers, creators, and partners can connect and grow. As the platform scales across SEA, we take on complex challenges across content, commerce, trust, and the differing needs of each local market, while driving sustainable growth in the ecosystem. You will shape the future of e-commerce in a region with sustained growth and strong long-term potential. The Central Strategy & Project team at TikTok Shop Malaysia partners with business, finance, data, product, operations, and compliance teams to design scalable growth mechanisms for sellers and brands. The team plays a critical role in shaping strategic policy frameworks, improving resource efficiency, and enabling sustainable business growth. As part of the Seller & Brand Strategy team, you will help design and optimize strategic frameworks that support Malaysia Mall and top-brand growth. You will work across JBP design, seller segmentation, commercial policy, and performance evaluation, while coordinating closely with cross-functional teams to ensure strong execution and measurable returns. Responsibilities - Design and iterate JBP and seller segmentation strategies for the Malaysia market - Define annual framework metrics, along with merchant admission, upgrade, downgrade, and exit rules - Evaluate policy effectiveness using metrics such as incremental value, ROI, and ROAS, and optimize resource allocation accordingly - Lead key execution processes including seller nomination, target setting, cross-team calibration, approval setup, performance tracking, and post-project review - Partner with industry operations, finance, data, product, operations, and compliance teams to ensure policy design and rollout land effectively - Continuously improve strategy frameworks, governance mechanisms, and execution quality based on business results and feedback
Minimum Qualifications - Bachelor's degree or above - Experience in platform policy, strategy, commercial analysis, business analysis, or related fields - Strong data analysis skills and structured problem-solving ability, with proficiency in Excel or similar tools - Strong business judgment and ability to independently drive cross-functional projects Preferred Qualifications - Experience in e-Commerce JBP, seller incentives, subsidy strategy, or budget management - Experience designing merchant lifecycle rules, policy frameworks, or resource allocation mechanisms - Experience partnering closely with finance, data, product, operations, and compliance teams - Familiarity with the Southeast Asian e-Commerce landscape, especially the Malaysia merchant ecosystem - Experience supporting Mall, top-brand, or key-account growth strategies
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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