Senior Brand Manager
About the job
- Experience in strategic brand management for new and scaled brands.
- Experience with P&L ownership and data-driven decision-making.
- Expertise in multi-channel marketing and campaign execution.
- Experience managing talent and creative approvals.
- Experience with product pipeline strategy and stage-gate execution.
- Experience with e-commerce, website merchandising, and optimization.
- Experience with cross-functional leadership, mentorship, and project management.
- A bachelor's degree is required.
- At least 7 years of experience is required.
- Drive scaled and emerging brand strategy, set channel goals, and align activity with business objectives.
- Own P&L, set revenue targets, track performance, and recommend strategic adjustments.
- Lead major brand initiatives, campaigns, product launches, and website strategies, coordinating cross-functional teams for execution.
- Oversee product pipeline strategy, stage-gate approvals, and launches, aligning them with brand positioning and margin targets.
- Serve as the primary liaison for talent, managing approvals, contracts, shoots, and creative deliverables.
- Approve brand content, messaging, architecture, and visual identity across channels to ensure consistency and quality.
- Guide customer engagement strategies and optimize onboarding, retention, loyalty, and subscription performance, including conversion rate, average order value, and lifetime value.
- Mentor and manage Assistant Brand Managers, fostering team alignment, professional growth, and execution excellence.
- Collaborate with retail, supply chain, customer experience, acquisition, public relations, and social teams to maximize brand reach, awareness, and operational alignment.
- Monitor key performance indicators, analyze performance trends, and provide actionable insights to drive brand growth.
About the company
Golden Pet Brands focuses on pet health by offering longevity-focused nutrition. It owns manufacturing facilities in Germantown, Wisconsin, producing freeze-dried and air-dried pet foods and treats, enabling tight quality control and scalable growth. Through its Golden Pet Manufacturing arm, created to support Dr. Marty Pets, the company traces and sources raw ingredients, ensuring nutritionally dense, minimally processed products researched by veterinarians. The brand differentiates itself with vertical integration, veterinarian-backed formulas, and a commitment to sustainable operations, aiming to make premium, health-supporting pet nutrition simple and rewarding for pet parents. The ultimate goal is to improve pet wellness and longevity while growing its product line and educating customers about quality ingredients and nutrition.
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
2026
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Simplify's Take
What believers are saying
- May 8, 2026 Petsource acquisition added a second U.S. freeze-dried facility and 100 employees.
- April 30, 2026 hired Apu Mody and John Meloun, adding Mars and finance discipline.
- August 11, 2026 named Pet DTC Company of the Year, strengthening brand credibility.
What critics are saying
- September 2026 Reuters said Golden Pet Brands seeks a $1 billion IPO, or dies private.
- Two plants concentrate execution risk; a Wisconsin or Nebraska outage would choke all three brands.
- Premium DTC pet nutrition depends on ads and influencers; platform changes can crush acquisition economics fast.
What makes Golden Pet Brands unique
- Vertical integration spans Germantown and Seward, controlling quality, traceability, and supply.
- Dr. Marty Pets, Badlands Ranch, and Ultimate Pet Nutrition target different premium customer tribes.
- Veterinarian-backed, minimally processed freeze-dried and air-dried formats differentiate against kibble incumbents.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Company Equity
Wellness Program
Mental Health Support
Phone/Internet Stipend
Professional Development Budget
Tuition Reimbursement
Paid Sick Leave
Remote Work Options
Hybrid Work Options
Performance Bonus
Company News
Pet demand is now subscription infrastructure. 84.6% of Chewy's sales now come from customers who never click "buy" again. Meanwhile, a $1B pet brand many retailers have never heard of is preparing to go public. Two signals dropped on September 9, the same day. Chewy reported Q2 net sales of $3.33 billion, up 7.3% year over year, with 21.7 million active customers. The number that matters: 84.6% of those sales came from Autoship subscriptions - recurring, locked-in, predictable revenue. The same day, Reuters reported that Golden Pet Brands - the employee-owned company behind Dr. Marty Pets and Badlands Ranch - has hired Morgan Stanley and Barclays for a New York IPO at a valuation above $1 billion. They brought in a former Mars and P&G executive as CEO in April to get ready. Put the two together, and here is what Masa Development International see from the sourcing side. Pet demand is not discretionary anymore. It is subscription infrastructure. When 85% of the category leader's revenue is on autopilot, demand forecasting gets radically more predictable. That is good news for everyone in the supply chain - factories can plan capacity, buyers can commit to longer production windows, and inventory risk drops across the board. The next wave of pet brands will buy differently. DTC brands like Dr. Marty Pets grew up on Instagram storytelling, not shelf placement. They buy differently: smaller opening orders, faster iteration, obsessive attention to packaging and unboxing - and they expect their supplier to move at content-calendar speed. For a sourcing partner, that means flexible MOQs, quick sampling cycles, and the ability to coordinate retail-ready and e-commerce-ready packaging from the same product platform. Capital is pricing this shift. A freeze-dried pet food platform with no legacy retail network is worth $1B+ to public market investors. The buyers of the next decade are being built right now - and they need suppliers who can do small-batch, fast-turn, brand-sensitive production. Suppliers who only know how to serve big-box retail purchase orders will find the next generation of pet brands hard to work with. The ones who learned small-batch flexibility will find them to be the best customers they have ever had. What this means for buyers. MASA Development International has been sourcing pet products since 2008 - cat trees, pet beds, pet apparel, pet bags, accessories and toys - alongside home decor, ceramics and glass. Masa Development International work with both models: volume programs for retail chains, and small-batch OEM development for emerging DTC brands. Planning a pet product line? Talk to its sourcing team about small-batch OEM production, compliance testing and retail-ready packaging.
Golden Pet Brands, a multi-brand pet food marketer and manufacturer formerly part of Golden Hippo, has announced two key executive appointments. Apu Mody has been named chief executive officer and John Meloun as chief financial officer. Mody brings over 25 years of consumer packaged goods experience, having managed brands and portfolios up to $2.5 billion. He previously served as president of Mars Food Americas and Middle East and senior vice president at Del Monte Foods, where he oversaw a nine-figure acquisition of pet food assets. Meloun joins from Xponential Fitness, where he served as chief financial officer for nearly eight years. He will oversee financial operations for Golden Pet Brands, which includes Dr. Marty Pets, Badlands Ranch and Ultimate Pet Nutrition.
Golden Pet Brands, a multi-brand pet food manufacturer formerly part of Golden Hippo, has appointed Apu Mody as chief executive officer and John Meloun as chief financial officer. Mody brings over 25 years of consumer packaged goods experience, having managed brand portfolios up to $2.5 billion. He previously served as president of Mars Food Americas and Middle East and senior vice president at Del Monte Foods. Meloun joins from Xponential Fitness, where he served as chief financial officer for nearly eight years. He will oversee financial operations for Golden Pet Brands, including its vertically integrated manufacturing and direct-to-consumer business. The company's portfolio includes Dr. Marty Pets, Badlands Ranch and Ultimate Pet Nutrition. Golden Pet Brands owns a manufacturing facility in Wisconsin and employs over 400 people.