Full-Time

Digital Marketing Analyst

Posted on 9/19/2024

Jet Support Services

Jet Support Services

201-500 employees

Aircraft maintenance support and financial services

Financial Services
Aerospace

Mid

Chicago, IL, USA

Hybrid position requiring in-office presence.

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Hubspot
SEO
Salesforce
Marketing
Data Analysis
Google Analytics
Requirements
  • Proficiency in Google Analytics, Google Advertising (PPC), SEO, and SEM.
  • Strong experience with data analytics and decision making, and lead management utilizing Salesforce (ideal candidate also has experience with HubSpot).
  • Bachelor's degree in Marketing, Business, Statistics, Economics or a related field.
  • 3-5 years of experience in digital marketing and/or analytics.
  • Strong understanding of current digital marketing concepts, strategy, and best practices.
  • Experience building flows, lead processes, and developing requirements within CRM software (Salesforce/HubSpot and connected marketing tools/modules).
  • Demonstrated experience with Google Analytics, Tag Manager, Marketing Cloud, Pardot and Ads.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to effectively prioritize tasks and projects in a fast-paced environment.
  • Knowledge of data privacy and compliance regulations.
Responsibilities
  • Plan and optimize digital marketing campaigns across multiple channels such as website SEO/SEM, email, social media, and other digital advertising.
  • Collaborate with internal teams and vendors to launch new campaigns on time and within budget.
  • Develop and maintain a database of leads and prospects.
  • Qualify and assign leads to various sales teams.
  • Analyze and report on lead generation metrics.
  • Stay informed on marketing/data regulations and their impact on JSSI lead generation activities.
  • Develop ROI and KPI targets in close collaboration with marketing leadership.
  • Collect and analyze campaign performance data, including click-through rate (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
  • Continuously monitor and improve search term mapping, ad relevance, expected CTR, and landing page experience through A/B testing. Conduct experiments and conversion tests.
  • Provide regular reporting on ROI analysis, campaign tracking, web stats, competitive analysis, and performance insights; and create/manage dashboards to evaluate projects and performance.
  • Develop recommendations for growth and improvements; identifying trends, insights, and generate new ideas to optimize spend and performance. Identify automation opportunities to increase efficiency within team processes.
  • Collaborate on landing page creation and optimization by focusing on user experience across all brand interactions (website & products), identifying improvement opportunities to drive quality leads for the business.
  • Track prospect behavior and develop communication flows/triggers.
  • Qualify and manage leads.

Jet Support Services, Inc. (JSSI) provides maintenance support and financial services for the business aviation industry, catering to owners and operators of jets, turboprops, helicopters, and piston aircraft. The company’s main product is the Hourly Cost Maintenance Program (HCMP), which allows clients to manage their maintenance expenses with predictable, fixed hourly rates covering everything from routine inspections to major overhauls. JSSI also offers parts leasing services, enabling clients to efficiently order necessary parts, and advisory services from experienced technical advisors to guide clients in aircraft maintenance and management. JSSI stands out from competitors by offering a comprehensive suite of services that enhance the efficiency and reliability of aircraft maintenance, helping clients minimize downtime and maximize operational readiness. The company aims to provide value-added services that simplify aircraft maintenance and reduce costs for its clients.

Company Stage

Debt Financing

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

1989

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • JSSI's expansion in Latin America taps into growing business aviation demand.
  • Blackstone's $1 billion recapitalization supports JSSI's strategic growth initiatives.
  • JSSI PartsHub introduction aligns with digital transformation trends in aviation maintenance.

What critics are saying

  • JSSI faces competition from companies advancing sustainable aviation technologies.
  • Expansion in Latin America poses risks from regional political and economic instability.
  • Key personnel departures may impact JSSI's strategic leadership and expertise.

What makes Jet Support Services unique

  • JSSI offers the only hourly cost maintenance program for all business aircraft types.
  • JSSI's global network of certified technical advisors ensures comprehensive maintenance support.
  • JSSI Parts Leasing provides efficient parts procurement, enhancing maintenance operations.

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Benefits

Health coverage - We win at wellness. At JSSI, we believe that healthy and happy employees are better poised to make an impact in today’s global workforce. To that end, we provide industry-leading benefits plans that stay competitively priced for our employees and their families year after year.

Paid time off - We win at work-life balance. Our vacation benefits are highly competitive and increase based on tenure. In addition to our generous package of vacation, holidays, and sick days, JSSI also offers a Charitable Services Day in which employees are paid for a day of volunteering with a charity of their choosing.

Retirement package - We help prepare for a winning future. We all know the importance of saving for the future. In an effort to encourage our employees to plan for their retirement, JSSI provides an employer match to employee 401(K) contributions by matching 75% of employee contributions on up to 6% of eligible earnings.

Transporation - Move to win. Our commuter benefits plan gives JSSI employees the opportunity to set aside pre-tax dollars to put towards the inevitable use of parking and/or public transit to get to work each day.

INACTIVE