Digital Marketing Analyst

Duties and Responsibilities:

• Planning and Execution:
• Plan and optimize digital marketing campaigns across multiple channels such as website SEO/SEM, email, social media, and other digital advertising.
• Collaborate with internal teams and vendors to launch new campaigns on time and within budget.
• Lead Management:
• Develop and maintain a database of leads and prospects.
• Qualify and assign leads to various sales teams.
• Analyze and report on lead generation metrics.
• Stay informed on marketing/data regulations and their impact on JSSI lead generation activities.
• Analytics and Optimization:
• Develop ROI and KPI targets in close collaboration with marketing leadership.
• Collect and analyze campaign performance data, including click-through rate (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Continuously monitor and improve search term mapping, ad relevance, expected CTR, and landing page experience through A/B testing. Conduct experiments and conversion tests.
• Provide regular reporting on ROI analysis, campaign tracking, web stats, competitive analysis, and performance insights; and create/manage dashboards to evaluate projects and performance.
• Develop recommendations for growth and improvements; identifying trends, insights, and generate new ideas to optimize spend and performance. Identify automation opportunities to increase efficiency within team processes.
• Brand Interactions and Communication Flows to Support Lead Generation:
• Collaborate on landing page creation and optimization by focusing on user experience across all brand interactions (website & products), identifying improvement opportunities to drive quality leads for the business.
• Track prospect behavior and develop communication flows/triggers.
• Qualify and manage leads.
• Technical Skills:
• Proficiency in Google Analytics, Google Advertising (PPC), SEO, and SEM.
• Strong experience with data analytics and decision making, and lead management utilizing Salesforce (ideal candidate also has experience with HubSpot).
• Monitor and manage third-party media analytics such as social media reporting.

Desired Credentials:

• Bachelor’s degree in Marketing, Business, Statistics, Economics or a related field.
• 3-5 years of experience in digital marketing and/or analytics.
• Strong understanding of current digital marketing concepts, strategy, and best practices.
• Experience building flows, lead processes, and developing requirements within CRM software (Salesforce/HubSpot and connected marketing tools/modules)
• Demonstrated experience with Google Analytics, Tag Manager, Marketing Cloud, Pardot and Ads.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to effectively prioritize tasks and projects in a fast-paced environment.
• Knowledge of data privacy and compliance regulations.