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DiDi Global

Ride-hailing + delivery mobility platform

CRM Intern - Diversidade

Growth MarketingUpdated on Nov 10
InternshipSão Paulo, State of São Paulo, BrazilNo salary listed

About the Job

Requirements

  • The candidate must be currently pursuing studies in Administration, Advertising and Publicity, Marketing, Communications, Engineering, or a related course.
  • The candidate should have analytical reasoning and be comfortable working with numbers and data to develop ideas, reports, and business learnings.
  • The candidate should be curious about CRM, follow market trends, be willing to test approaches, and want to learn best practices for owned communication channels.
  • The candidate should communicate effectively and adapt when working with different profiles and partner teams.
  • The candidate must have intermediate English proficiency to read materials, communicate in writing, and participate in exchanges or meetings with global teams and stakeholders.
  • The candidate should be flexible and organized in a dynamic, collaborative, and fast-evolving environment.

Responsibilities

  • Support the development of communication strategies focused on owned channels such as email, push notifications, in-app messaging, and SMS.
  • Help organize the communication calendar and align requests and activities with other areas and business units.
  • Assist in structuring and implementing omnichannel communication automations and customer journeys, both inside and outside the app.
  • Create audience segments and clusters to make campaigns more personalized and support one-to-one conversations.
  • Monitor dashboards and reports to derive insights, and run A/B tests to determine what performs best.
  • Evaluate the performance of creative assets and channels and provide feedback to the team to maximize campaign results.

Desired Qualifications

  • Prior familiarity with data logic, Excel or Google Sheets, or dashboards such as Power BI or Looker.
  • Familiarity with CRM tools, messaging automation, or customer relationship journeys.
  • Basic familiarity with artificial intelligence, or interest in using generative AI in daily work, including prompt engineering, agents, and tools such as ChatGPT, Claude, or Gemini.
  • Basic SQL knowledge for querying databases, or prior experience with tools such as BigQuery, SQL Server, or AWS Athena.

About the Company

DiDi Global

Ride-hailing + delivery mobility platform

DiDi Global operates a mobility technology platform that connects riders with drivers for private car rides, taxis, and carpooling, and also offers bike-sharing, food and grocery delivery, logistics, and automotive services for drivers. The app matches a user’s ride or delivery request with available partners and processes payments within the platform, while also offering financing, leasing, and maintenance for drivers in some regions, and financial products like loans or insurance in certain markets. It differentiates itself by offering a wide range of mobility, delivery, logistics, and financial services all in one ecosystem, plus a large international footprint and support for driver-partners. Its goal is to be a one-stop app that handles rides, deliveries, freight, and financial services end to end.

Company size
10,001+
Company stage
IPO
Headquarters
Dongcheng District, China
Founded
2012

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