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Hewlett Packard Enterprise

Builds servers, networking and private cloud

Category Manager

Product MarketingConfirmed live in the last 24 hours
Full-timePaço de Arcos, PortugalNo salary listed

About the Job

Requirements

  • Advanced to bilingual proficiency in the local language and English.
  • Typically, 12 or more years of experience demonstrating mastery of Service Business Management.
  • Advanced experience in several related disciplines, such as delivery, solution architecting, or business planning, before moving into a business management role.

Responsibilities

  • Drive profitable business growth and manage the product category end to end across its lifecycle, improving service-to-segment mapping for revenue, gross margin, and service offerings.
  • Execute category strategy across product offering, positioning, placement, and pricing in LASER countries.
  • Manage new product and service introductions in LASER and ensure sales readiness in the geography.
  • Implement business development initiatives in LASER and lead local business initiatives to drive order and revenue growth; develop LASER-specific recovery or acceleration plans when needed.
  • Perform segment mapping and heat mapping.
  • Drive business opportunities for the offer and implement local activities.
  • Promote and evangelize the offer with sales teams and at customer and partner events.
  • Perform lifecycle management and cross-sales motions across routes to market.
  • Serve as the single point of contact for LASER sellers on all aspects of the offer.
  • Solicit customer and partner feedback on competitiveness and needs, and provide input to the worldwide category team.
  • Own a category end to end, including offer and service content and processes from offer creation through order booking, and serve as the point of contact for local sales.
  • Identify local target customers using global guidance and geography-specific segments.
  • Execute the global launch plan and the global action plan to maximize order volume.
  • Develop yearly and quarterly category growth plans for LASER.
  • Identify and size additional local-market opportunities and develop and execute initiatives to optimize business across routes to market and sales motions.
  • Use promotions, bundles, call-out activities, and account identification as appropriate.
  • Test new approaches and materials with selected sellers, customers, or partners before broader rollout.
  • Represent the portfolio at customer and partner events and training.
  • Communicate the value proposition to end customers and partners.
  • Support deal shaping and ensure customers receive the best service offer for their use case.
  • Drive funnel growth and understand funnel size, shape, and key deals for the offer.
  • Provide competitive insight and train sales teams on competitive selling.
  • Execute the sales enablement plan using global materials and sales collateral for end-user sales and channels, localizing materials as needed.
  • Train local sales teams using global materials.
  • Approve contractual discounts and central procurement requests.
  • Support piloting of new offers.

About the Company

Hewlett Packard Enterprise

Builds servers, networking and private cloud

Hewlett Packard Enterprise sells servers, storage, networking and hybrid cloud software to large companies, governments and service providers. Its GreenLake platform lets customers run on-premises hardware as a metered cloud service, and its Cray supercomputers run national lab and AI training workloads. The networking business, built on Aruba and Juniper Networks, supplies campus, data-center and routing equipment. Revenue comes from hardware sales, multiyear support contracts, financing and subscriptions. The company traces its roots to Hewlett-Packard, founded in 1939, became a separate public company in 2015 and is headquartered in Houston, Texas.

Company size
10,001+
Company stage
IPO
Headquarters
Houston, TX
Founded
1939

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