Gener8 provides a free browser extension that blocks trackers and ads while letting users earn rewards from sharing anonymized browsing data. The extension works by collecting anonymized data from users who opt in, awarding points for data sharing, and letting users redeem points for gift cards, exclusive offers, or donations to charity. The company earns revenue by partnering with advertisers and data buyers who want access to anonymized user insights. Gener8 differentiates itself by giving users direct control over their data and turning data value into tangible rewards, combining privacy protection with data monetization. The goal is to enable internet users to protect their privacy and benefit from the value their data creates, while connecting advertisers to privacy-conscious audiences.
Company Size
11-50
Company Stage
Early VC
Total Funding
$15.3M
Headquarters
London, United Kingdom
Founded
2017
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