Full-Time
AVP – Graduate Enrollment Management Solutions
Updated on 5/13/2026
Liaison International
201-500 employees
Admissions management and marketing automation software
Compensation Overview
$110k - $125k/yr
United States
Hybrid
Hybrid role; up to 60% travel; remote work with a dedicated home office.
 Sales & Account Management (1) |
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- Bachelor’s degree.
- A minimum of 5-years of experience with new business or solution-selling in a high-value sales position with a proven record in meeting or exceeding sales targets, preferably in a software (technology) or SAAS related environment.
- Ability to convey the basic technical concepts of data management, workflow, and data transfer.
- Experience with long complex sales processes, involving many decision influencers, is mandatory.
- Requires exceptional interpersonal, written, and verbal communication skills as well as presentation skills.
- Attention to detail, including presentation format and numerical calculations is required.
- Ability to travel regularly - up to 60% during key periods of the year (normally a four-to-six-week span for conferences and trade shows).
- Demonstrated ability to work with all levels of employees.
- Organized, detail oriented and a team player.
- Must be professional, self-motivated and be able to thrive in a fast-paced environment.
- Proficient with Technology Basics, PowerPoint, Salesforce.com, and Microsoft Office solutions.
- Must have demonstrated ability and skills to work effectively in a remote environment with a dedicated office within the home.
- Design and implement regional sales strategies addressing customer needs and issues while meeting assigned sales targets.
- Demonstrated ability to lead prospects through the entire sales cycle from first call to successful deal closure involving prospecting best practices, management of inbound leads and development and execution of outreach campaigns.
- Must be able to negotiate and close contracts.
- Be able to work effectively within a team-selling environment.
- Conduct thorough discovery and diligence with prospective client, prior to presenting a solution.
- Conduct sales calls and articulate benefits and features of UniCAS, CAS, TargetX solutions and/or EMP solutions and services to prospective clients.
- Proactively manages the deal team and overall sales strategy.
- Present sales demonstrations to prospective clients.
- Analyze and track competitive activities and adjust Liaison’s positions accordingly.
- Read the market, recognize trends, and communicate information from the field to management and relationship managers.
- Demonstrate knowledge of account history, established process and procedure specific to each client, and key issues for all assigned accounts.
- Respond to client requests and problems with timeliness and interest, develop professional credibility and trust among clients.
- Provide timely and accurate forecasting and information for sales, to business development, implementation, finance, and development teams.
- Maintain thorough documentation of sales activity and document information obtained during sales calls and presentations into SFDC. Convey information regarding prospective clients’ needs that are not met by current products to appropriate staff.
- Experience in traditional not-for-profit higher education industry, admissions or enrollment management is highly desired, with a particular focus on the graduate level.
LiaisonEDU provides admissions management and marketing automation software and services for higher education. Its products help colleges and universities identify, recruit, and enroll prospective students by streamlining admissions tasks, automating marketing, and managing large application volumes (about 2.5 million annually) through a subscription-based platform. The system supports personalized marketing and fits unique program workflows to guide a student from initial inquiry to enrollment. What sets LiaisonEDU apart is its long track record (25 years) in the education space, its experience serving more than 31,000 programs, and its focus on tailoring strategies and workflows to the needs of different institutions. The company aims to save time and money for educational institutions while improving recruitment outcomes and enrollment efficiency.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Boston, Massachusetts
Founded
1990
Simplify's Take
What believers are saying
- AACOM partnership expands Othot access to all member schools by March 2025.
- NAGAP alliance boosts GradCAS adoption in arts, humanities, sciences.
- Sarah Coen's expertise drives customer growth and retention strategies.
What critics are saying
- Salesforce TargetX erodes market share with superior AI recruitment tools.
- Workday Student bundles admissions, bypassing Liaison CAS services.
- OpenAI free tools commoditize MyLiaison marketing automation.
What makes Liaison International unique
- Othot for AACOMAS delivers AI predictions and holistic review for osteopathic schools.
- MyLiaison bridges education-to-employment using real-time search trends.
- Transfer Planner streamlines California community college transfers to CSU.
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Benefits
Remote Work Options
Company News
WATERTOWN, Mass., March 11, 2025 /PRNewswire/ -- Liaison is proud to announce that its founder and CEO, George Haddad, has been awarded the prestigious Gies Award for Eminence in Innovation by the ADEAGies Foundation, the philanthropic arm of the American Dental Education Association (ADEA). This honor recognizes Mr. Haddad's transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.Mr. Haddad, who was officially named a 2025 Gies Award recipient in October 2024, was formally honored at the 75th ADEAGies Foundation Awards Celebration on March 10 in National Harbor, Maryland.With a career spanning more than 30 years in higher education technology, Mr. Haddad has played a pivotal role in modernizing dental school admissions and enrollment processes. Under his leadership, Liaison has revolutionized the field with its Centralized Application Service (CAS) and advanced enrollment management solutions, which have streamlined application processes for dental programs worldwide."Mr
WATERTOWN, Mass., Feb. 18, 2025 /PRNewswire/ -- Liaison, a leader in higher education technology, is pleased to announce its strategic partnership with the American Association of Colleges of Osteopathic Medicine (AACOM) to launch "Othot for AACOMAS," an advanced predictive analytics and holistic review solution tailored for osteopathic medical schools using AACOMAS (AACOM's Centralized Application Service).Recognizing the value of data-driven decision-making in medical school admissions, AACOM has made a strategic investment to offer "Othot for AACOMAS" to all member schools utilizing AACOMAS. This new platform enhances institutions' ability to assess applicants effectively, prioritize resources, and support enrollment goals with minimal lift from participating schools."Othot for AACOMAS" builds on the success of a pilot program at Des Moines University College of Osteopathic Medicine, which demonstrated measurable improvements in applicant engagement, interview prioritization, and enrollment yield over the past two years.With its predictive analytics and holistic review capabilities, the platform is designed to:Leverage AI-powered predictions | Institutions receive data-driven insights on applicants' likelihood to enroll, enabling targeted engagement strategies.Institutions receive data-driven insights on applicants' likelihood to enroll, enabling targeted engagement strategies. Streamline application review | Schools can prioritize application review, manage interviews efficiently, and make strategic decisions on waitlists and alternate pools.Schools can prioritize application review, manage interviews efficiently, and make strategic decisions on waitlists and alternate pools. Enable holistic review | Admissions teams gain a broader view of candidates beyond traditional metrics, promoting a more comprehensive, inclusive selection process.Admissions teams gain a broader view of candidates beyond traditional metrics, promoting a more comprehensive, inclusive selection process. Reduce implementation burden | Seamless integration with Liaison's WebAdMIT eliminates the need for standalone or third-party data sources, making adoption easy.The first cohort of AACOMAS schools will gain access to the predictive analytics component in March 2025, with the holistic review functionality rolling out in April 2025."Our collaboration with AACOM reflects Liaison's commitment to empowering institutions with data-driven solutions that enhance the admissions process," George Haddad, Founder and CEO of Liaison, said
WATERTOWN, Mass., May 2, 2024 /PRNewswire/ -- Liaison, a leader in higher education technology solutions, today launched MyLiaison, a groundbreaking website designed to connect prospective undergraduate and graduate students with their ideal educational and career paths. MyLiaison is based on Liaison's Living Profile technology platform and is designed to redefine the journey from education to employment, offering a seamless pipeline that guides users through choosing and applying to educational programs.Liaison Unveils MyLiaison, a Student-Centric Website for Bridging Education and Employment"MyLiaison is a gateway to the future for students and educators," Stephen Taylor, vice president for Graduate Enrollment Strategy at Liaison, said. "We are addressing the core needs of prospective undergraduate and graduate students by offering rich, data-driven insights into individual schools, career exploration, and direct application pathways. This platform will empower students to make informed decisions that align with their academic and career aspirations."The website's unique features include high-value articles, detailed profiles of educational institutions, and lead generation for affiliated programs. Students will be able to explore content and programs of interest, save their profile information, and click a link bringing them to the applications of their choice. MyLiaison leverages current online search trends to ensure content relevance, boosting its visibility and effectiveness."By aligning the content with real-time online search trends, we're attracting and engaging with students on topics they are genuinely interested in
The partnership combines Liaison International's innovative technology with NAGAP's graduate enrollment expertise to transform graduate education and enrich professional growth.WATERTOWN, Mass., Feb. 22, 2024 /PRNewswire/ -- Liaison International, a leader in higher education technology solutions, has partnered with NAGAP, The Association for Graduate Enrollment Management, which is committed to the advancement of graduate enrollment management (GEM). This strategic partnership signifies a crucial step forward in the GEM field, combining the capabilities of both organizations to better support the graduate education community.Liaison International and NAGAP Forge Partnership to Empower Graduate Enrollment ManagementThis partnership will empower NAGAP with the ability to partake in defining, collecting, and disseminating essential graduate enrollment data. This initiative will bolster the association's mission to engage and advance GEM professionals by promoting excellence and collaboration through education, research, and professional development."NAGAP is thrilled to partner with Liaison on promoting GradCAS as a turnkey solution for graduate degrees in the arts and humanities, as well as the social and natural sciences," said Keith Ramsdell, chair of external relations and partnerships and past president of NAGAP. "Centralized application systems deliver efficiencies that admissions offices need and simplicity that students want."Liaison's collaboration with NAGAP will expand the reach and functionality of Centralized Application Services (CAS™) for managing master's, doctoral, and professional degree applications. This effort will advance the field of GEM and reinforce NAGAP's position as the preeminent professional association for graduate enrollment professionals
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