Creator Marketing Specialist
Red Bull
Creator Marketing Specialist
Red Bull
Manufactures and markets energy drinks
Grow Red Bull Türkiye’s Creator Network
Identify, recruit, and onboard macro and micro creators across motorsports, gaming, culture, entertainment, and lifestyle.
Build relationships with creators who align with Red Bull’s brand guidelines and strategic priorities.
Develop, Deliver, and Evaluate Creator Projects
Co-create original content formats and projects that reflect creators’ ambitions and feel authentic to both their audiences and World of Red Bull.
Support projects from planning and coordination through execution and reporting.
Use Red Bull’s tools to discover relevant creators, assess their potential, and track project performance.
Turn performance data into actionable recommendations for future projects.
Manage Creator and Partner Relationships
Maintain clear, consistent communication and build long-term relationships with creators, agencies, and ecosystem partners.
Collaborate with Media Network, Sports, Culture, Gaming, On-Premise, and Field teams on creator initiatives.
Minimum 2 years of experience in Influencer/Creator Marketing, Marketing, Communications, Media, or related fields.
Experience in creator/influencer management, FMCG, agency, media, or corporate digital industrial environments.
Bachelor’s degree from a reputable university.
Written and spoken Fluency in Turkish and English.
Strong presentation and communication skills.
Creative, out-of the box thinking mindset that ables to create innovative creative projects.
Strong analytical mindset with the ability to interpret performance data and derive insights.
Excellent networking, negotiation, and stakeholder management skills.
Ability to think strategically and translate business objectives into impactful creator initiatives.
Strong cross-functional collaboration and project management capabilities.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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