What is this role? 

As an Consumers Insights Analyst for Cirkul, you will play a critical role in representing the customer voice within Cirkul. You will be the bridge between our customers and various teams across the organization, ensuring their needs, preferences, and feedback are heard and understood. You will leverage your skills to identify opportunities to enhance the customer experience. By translating these insights into actionable recommendations, you will play a direct role in shaping the future of Cirkul and fostering stronger customer relationships, ultimately leading to increased retention and loyalty.

What does an average day look like?

• Driving Results: Monitor internal customer surveys to pinpoint areas for company performance improvement, leading the design and implementation of customer interviews to inform business objectives.
• Taking Ownership: Prepare reports and presentations summarizing research findings, conclusions, and recommendations for internal stakeholders.
• Making Decisions: Leverage data visualization techniques to analyze research findings and data sets to identify patterns, trends, and key insights that translate research findings into actionable recommendations that drive strategic decision-making.
• Cultivating Relationships: Collaborate with cross-functional teams to analyze inquiries, issues, complaints, or trends and develop strategic plans accordingly.
• Instilling Trust: Actively advocate for the customer voice within the organization, presenting insights in a clear manner that fosters understanding and alignment across teams.
• Customer Focus: Ensure research studies (ongoing trackers and ad-hoc) are designed in a customer centric way.

What background should you have? 

• Bachelor’s degree or equivalent coursework and work experience.
• Proficiency in data visualization tools like Tableau or Power BI.
• Strong analytical skills with the ability to interpret complex data sets and extract meaningful insights.
• Proficiency in Microsoft Excel, PowerPoint, and other data analysis tools.
• Excellent written and verbal communication skills, with the ability to articulate findings clearly and concisely.
• Detail-oriented mindset with a commitment to accuracy and quality in research methodologies.
• Ability to work effectively both independently and as part of a team in a deadline-driven environment.
• Prior experience with market research methodologies, data analysis, or statistical modeling is a plus but not required.
• Ability to manage multiple projects simultaneously, with exceptional attention to detail and time management skills.
• Self-motivated with a drive to deliver actionable results.
• Curious about things you don’t know or don’t understand
• A believer of achieving optimal results through teamwork and collaboration