Brand Asset Coordinator
About the job
- At least 5 years of experience in creative coordination and paid media, acquired in an agency or in-house, ideally in fashion or a premium sector.
- Proficiency with major paid social platforms such as Meta, TikTok, and Pinterest.
- A strong creative vision and the ability to interpret key performance indicators and derive relevant recommendations.
- Ability to bring teams together and facilitate collaboration across teams, while working autonomously in a multi-project environment with many stakeholders.
- Fluent English is required.
- Build and manage the paid content plan in coordination with Sézane’s commercial calendar, including seasonal peaks, collection launches, Archives, and influencer campaigns.
- Define asset requirements for each campaign and objective (awareness, acquisition, and retention), including formats, creative angles, and visual territories.
- Ensure the aesthetic intent of visuals distributed through paid media, including consistency with Sézane’s brand world, execution quality, and suitability for the medium.
- Maintain a centralized asset tracker shared with all involved teams.
- Define a paid influencer strategy with the content and influencer teams to create parallel content flows for campaigns.
- Connect the Paid Media team, which operates campaigns and manages budgets, with the Content team, which produces visuals, ensuring briefs are clear, complete, and followed.
- Work with Merch in advance to anticipate products to feature in each period and prioritize activations.
- Collaborate with International Development teams to adapt assets to key markets, including copy, formats, and local messaging.
- Integrate influencer campaign content, including user-generated content and creator content, into the paid pipeline with the relevant team.
- Analyze asset performance with the Paid Media team and identify what works and formalize learnings.
- Turn performance insights into actionable creative recommendations for the Content teams.
- Establish a structured cadence for asset testing, including creative A/B tests, product angles, and formats, and track results.
- Consolidate and share regular creative and competitive monitoring of paid trends in the premium fashion sector.
- Build and maintain an asset production timeline aligned with the commercial calendar and operational constraints.
- Ensure assets are delivered by campaign launch deadlines, with the required formats, technical specifications, and aesthetic approval.
- Proactively identify and flag risks of delay or missing assets and propose alternatives.
About the company
Sézane is a direct-to-consumer French fashion brand offering women's and men's apparel, leather goods, accessories, shoes, and home decor with a Parisian-chic aesthetic. It designs in-house and releases new collections monthly in limited quantities to create desire, while unsold pieces from past lines are sold during Archives twice a year. About 90% of revenue comes from online sales, with Appartements stores providing intimate, home-like shopping experiences. The company differentiates itself by skipping intermediaries, maintaining a global digital-native presence, and combining sustainability (B Corp since 2021, majority eco-friendly materials) with a social program (DEMAIN) to balance growth and responsibility.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Paris, France
Founded
2013
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Simplify's Take
What believers are saying
- Téthys Invest joined General Atlantic, giving Sézane fresh capital and strategic credibility.
- September 2026 Paris residency adds café, bookstore, and experiential retail near Bon Marché.
- Fall 2026 brings a more mature collection, stronger handbags, and broader lifestyle monetization.
What critics are saying
- August 2026 relaunch drew mixed reactions from longtime customers, risking core loyalty.
- The new upmarket direction and heavier silhouettes threaten Sézane’s accessible-luxury appeal.
- If the rebrand misses, Sézane loses its founder-led formula and differentiation quickly.
What makes Sézane unique
- Morgane Sézalory built Sézane from Les Composantes into France’s first online-born fashion brand.
- Its 2026 rebrand adds a new logo, redesigned stores, and tighter drops.
- The Rue du Bac residency and 27-location footprint deepen Sézane’s lifestyle positioning.
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Benefits
- Flexible Work Hours