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Sézane

Direct-to-consumer Parisian fashion brand

Brand Asset Coordinator

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeParis, FranceNo salary listedIn-person

About the Job

Requirements

  • At least 5 years of experience in creative coordination and paid media, gained at an agency or with an advertiser; experience in fashion or a premium sector is ideal.
  • Proficiency with major paid social platforms such as Meta, TikTok, and Pinterest.
  • A strong creative perspective and the ability to interpret key performance indicators and derive relevant recommendations.
  • Ability to bring different teams together and facilitate their work, and to work autonomously in a multi-project environment with many stakeholders.
  • Fluent English is essential.

Responsibilities

  • Build and manage the paid content plan in line with Sézane’s commercial calendar, including seasonal highlights, collection launches, Archives, and influencer campaigns.
  • Define asset needs for each campaign and objective (awareness, acquisition, retention), including formats, creative angles, and visual territories.
  • Ensure the aesthetic intent of paid visuals, maintaining consistency with Sézane’s brand, execution quality, and suitability for the medium.
  • Maintain a centralized asset tracker shared with all involved teams.
  • Define a paid influencer strategy with the content and influencer teams to create parallel content flows that support campaigns.
  • Coordinate between Paid Media, which operates campaigns and manages budgets, and Content, which produces visuals, ensuring briefs are clear, complete, and followed.
  • Work with Merch in advance to anticipate products to feature in each period and prioritize activations.
  • Collaborate with International Development teams to adapt assets for key markets, including copy, formats, and local messaging.
  • Integrate influencer campaign content, including user-generated and creator content, into the paid pipeline with the dedicated team.
  • Analyze asset performance with Paid Media and identify what works and document learnings.
  • Turn performance insights into actionable creative recommendations for Content teams.
  • Establish a structured asset-testing cadence, including creative A/B tests, product angles, and formats, and track results.
  • Compile and share regular creative and competitor research on paid trends in the premium fashion sector.
  • Build and maintain an asset production schedule aligned with the commercial calendar and operational constraints.
  • Ensure assets are delivered on time for campaign launches, meeting format, technical specification, and aesthetic approval requirements.
  • Proactively identify and escalate risks of delays or asset shortages and propose alternatives.

About the Company

Sézane

Direct-to-consumer Parisian fashion brand

Sézane is a direct-to-consumer French fashion brand offering women’s and men’s apparel, leather goods, accessories, shoes, and home decor with a Parisian-chic look, built on in-house design and vertically integrated production. It releases new collections monthly in limited quantities to create desire, and unsold items from past lines are sold twice yearly as Archives. About 90% of revenue comes from online sales, with Appartements stores providing intimate, home-like shopping experiences. Its strengths include skipping intermediaries, scarcity-driven drops, a global digital-native presence, immersive physical stores, and a strong sustainability and social mission (B Corp since 2021; eco-friendly materials and the DEMAIN program).

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Paris, France
Founded
2013

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