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Publicis Groupe

Runs advertising and digital transformation services

Director of Data Science and Analytics

Data SciencePosted on Nov 9
Full-time$135.4k - $194.5k /yr

About the Job

Requirements

  • 10+ years of experience in Data Science and Analytics or related technical disciplines, with strong proficiency in SQL and Python, PySpark, or Scala, and experience developing production-ready solutions.
  • 3–5 years of experience managing and developing technical teams, including Analysts, Data Scientists, and Data Engineers.
  • 2+ years of hands-on experience with Databricks, including developing scalable data pipelines, workflows, analytics, machine learning, and AI solutions.
  • Experience developing and deploying machine learning models, including forecasting, recommendation systems, fraud detection, anomaly detection, and optimization.
  • Experience in AdTech, MarTech, or digital advertising, including knowledge of tracking technologies and attribution methodologies, ideally within e-commerce, travel, or financial services.
  • Experience developing AI-driven solutions, including LLM-based applications and Generative AI technologies.
  • Strong technical architecture and problem-solving skills, with the ability to remain hands-on while mentoring a technical team.
  • Strong communication skills to explain technical concepts and collaborate with stakeholders across the organization.

Responsibilities

  • Lead, mentor, and develop a team of 4+ Data Scientists, Analysts, and Data Engineers, providing technical direction, managing priorities, and supporting professional growth.
  • Oversee the development and delivery of scalable data products and analytics solutions across affiliate marketing, influencer marketing, and emerging advertising channels, enabling actionable insights for internal teams and clients.
  • Manage Databricks data architecture, including source-level tables, ETL/ELT pipelines, and production workflows, ensuring data quality, reliability, and performance.
  • Lead the design and implementation of data integrations and delivery solutions, including APIs, SFTP, and Model Context Protocol (MCP) connections, supporting internal platforms and external clients.
  • Oversee the development and deployment of machine learning models for attribution, forecasting, fraud detection, anomaly detection, recommendation systems, and marketing optimization.
  • Partner with Engineering and Product teams to enhance digital tracking infrastructure, event collection, conversion tracking, and attribution methodologies across advertising channels.
  • Drive AI innovation through the development and integration of LLM-powered applications, conversational analytics, and automation solutions that improve operational efficiency.

Desired Qualifications

  • Experience in marketing science and experimentation, including Marketing Mix Modeling (MMM), media budget optimization, elasticity testing, and incrementality measurement.
  • Experience designing and optimizing ETL/ELT pipelines and scalable data workflows.
  • Experience applying machine learning to advertising use cases, including audience segmentation, campaign optimization, customer behavior modeling, and marketing effectiveness.
  • Experience in affiliate marketing, influencer marketing, performance media, or campaign management, with an understanding of partner ecosystems and campaign measurement.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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