Digital Account Executive
Playfly Sports
Digital Account Executive
Playfly Sports
Fandom-driven sports media and marketing technology
DIGITAL ACCOUNT EXECUTIVE
Chicago, IL
Hybrid
THE RUNDOWN
Playfly Sports is looking for a Digital Account Executive to join our team in Chicago.
The Digital Account Executive (AE) for Playfly Media (formerly known as Home Team Sports) will be responsible for driving revenue across Playfly Media’s digital portfolio of assets through consultative selling and relationship building with agencies and client stakeholders throughout the Midwest. They will work closely with their Integrated AE counterparts to build cross platform packages across Linear TV and Digital that address client needs and maximize revenue for Playfly. They will also be tasked with identifying and closing digital revenue that is not directly tied to a Linear TV buy.
WHAT YOU’LL ACCOMPLISH
· Pursue, cultivate, and grow business relationships with key agency and client decision makers throughout the Midwest.
· Prospect new business and assist in the development of net new accounts for Playfly Media.
· Gain a deep understanding of Playfly’s digital offering (video, programmatic, social, branded content, display) so that you can effectively communicate the value proposition to clients and build customized solutions that help them accomplish their goals.
· Collaborate and work closely with Sales counterparts and other internal divisions (Insights, Marketing, etc) to bring compelling and impactful opportunities to market.
· Serve as a Digital subject matter expert and resource for the Playfly Chicago/Detroit Media team, as well as our agency and client partners.
· Other job-related duties as assigned.
WHAT YOU’LL BRING
· Bachelor’s degree required, with preference in Sports Media, Communications, Marketing or related fields.
· 3-5 years of digital, sales and/or agency experience in advertising is required.
· Interest in and general understanding of the sports digital advertising industry, and current contacts within the aforementioned business sectors is strongly recommended.
· Strong oral and written communication skills are necessary.
· Strong organizational, presentation and public speaking, and project management skills are imperative to this role.
· Knowledge of Microsoft Office computer applications, including Word and Outlook is necessary.
· Ability for analytical reasoning of sales and research data (CPM, impressions, site metrics, data analysis, etc.)
· Must be technologically savvy with propensity for understanding new technology platforms and how they apply to our business model.
· A proven ability to develop and maintain successful internal and external business relationships is essential.
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
· This role takes place in an office setting and is a sedentary role. Desks can convert to standing desks, as needed or desired.
· AE is expected to travel regularly throughout the Midwest to meet with agencies and clients.
COMPENSATION
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
WHAT WE DO
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time
The base pay range for this role is: 70000 - 100000 USD
Fandom-driven sports media and marketing technology
Activates and monetizes sports fans across professional, collegiate, and high school properties through sponsorships, brand integration in live games and highlights, and digital streaming. It uses a data-driven model called Fandom as a Service to analyze fan behavior and deploy engagement technology, content, and sponsorship activations across linear TV, streaming, and digital platforms. A distinguishing factor is owning or activating rights across pro, collegiate, high school, and venues, combined with end-to-end sponsorship sales and fan-focused marketing. The goal is to give partners a clear path to reach, engage, and monetize fans while growing sponsorship revenue across the sports ecosystem.
Explore more opportunities at Playfly Sports