Five Below is a discount retailer that offers a wide range of trendy products and essentials aimed at pre-teens, teens, and young adults. Its products are priced primarily at $5 or less, with some items priced higher, and are refreshed frequently by sourcing goods globally to keep inventory up to date. Customers can shop in stores or online, with the experience designed to be fun and engaging. The company sells categories such as school supplies, fashion accessories, electronics, toys, games, and home decor. Its emphasis on ethical sourcing and compliance with human rights and labor practices guides supplier choices. Compared to competitors, Five Below emphasizes high-value, fashion-forward items at very low prices with a continuously rotating assortment that appeals to a younger audience. The goal is to provide affordable, on-trend products while delivering an enjoyable shopping experience and driving growth through both in-store and online channels.
Company Size
10,001+
Company Stage
IPO
Headquarters
Philadelphia, Pennsylvania
Founded
2002
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Crocs sues Five Below over alleged foam clog design copy. September 26, 2026 9:32 pm Business Crocs is suing Five Below in federal court, alleging the discount retailer copied its foam clog design and patented Jibbitz charm systems. The lawsuit, filed in Colorado on September 18, targets a $7 shoe model that Crocs claims intentionally mimics its footwear brand. The legal clash pits a footwear giant against an extreme-value retail chain known for its low-priced items. Crocs and its subsidiary, Jibbitz, filed the trademark and patent infringement lawsuit in the U.S. District Court for the District of Colorado where Crocs is based. At the center of the dispute is Five Below's Juniors Charm Clog, which was listed online for $7 before appearing out of stock. Crocs argues the discount footwear closely mimics its Classic Clog through design choices, including the specific hole arrangement, trapezoid-shaped openings, and a textured band. The lawsuit also takes aim at Five Below's Novelty Shoe Purse, which the footwear maker claims copies elements of both its classic shoe and a signature bag charm. Patents, charms, and unheeded warnings. The legal action extends beyond the foam shoe silhouette into the modular accessories that personalize them. Jibbitz asserts that charms sold alongside the discount retailer's clogs infringe upon three separate patents covering attachment systems for wearable products. According to court documents, this conflict is not entirely sudden. Crocs states it sent Five Below a demand letter on Wednesday, March 4, detailing its intellectual property concerns. Although the discount chain acknowledged receipt of the notice, the retailer kept selling the disputed products, according to the complaint. The price contrast between the two product lines highlights the economic tension driving the dispute. While Five Below markets its clog at $7, Crocs' kids classic version sells for $39.99 online, and adult Classic Clogs generally retail between $50 and $65. Attorneys for Crocs wrote in the lawsuit that Five Below is clearly attempting to trade off the significant investment Crocs has made in its brand. A pattern of dupe-driven retail strategy. Five Below has faced similar intellectual property challenges as it expands its footprint across the United States. The Philadelphia-based chain operates more than 2,000 stores across 46 states and opened 101 new stores by August. Last year, the maker of Stanley drinkware sued Five Below, alleging some of its products are imitations of its drink containers, and skincare brand Supergoop recently alleged Five Below's Sugar Girl sunscreen line mimicked its logo, packaging and product names. Fashion patent litigation remains notoriously difficult for plaintiffs to win, as intellectual property owners must prove that competing designs are deliberate and obvious imitations. Yet Crocs brings considerable market weight to the courtroom. The company sells roughly 150 million pairs of shoes annually and generates more than $4 billion in yearly sales. Demands and financial momentum. Crocs and Jibbitz are asking for a jury trial, an award for unspecified damages including lost profits, attorneys' fees, and a permanent court injunction. The plaintiffs also want an order compelling the destruction of remaining infringing inventory. The lawsuit unfolds during a period of strong financial performance for Five Below. Under the leadership of CEO Winnie Park, who took the helm in December 2024 to reaffirm the company's status as an extreme-value retailer, the chain posted a more than 27% increase in net sales compared to the previous year. Its reported net income reached more than $344 million, up from nearly $84 million during the same period. Five Below did not respond to requests for comment regarding the litigation, and its Center City store in Philadelphia did not display the contested clogs. The unlikely, and surprisingly popular, collaboration between Crocs and Lego continues. Following the buzz generated by the initial Lego Brick Clogs, the two brands have launched a second collection designed to spark creativity and self-expression. This new line moves away from the blocky aesthetic of its predecessor, opting for a... March 21, 2026 In "Entertainment" Microsoft Levels Up with New Xbox Crocs CollaborationTable of ContentsMicrosoft Levels Up with New Xbox Crocs CollaborationA New Play in the Footwear GameDesigned for the Dedicated GamerAvailability and Where to Find ThemBlack Friday Deals and Xbox Game Pass Updates A unique partnership between Microsoft and Crocs, Inc. is bringing a... November 25, 2025 May 16, 2026 In "Sport"
Crocs says Five Below copied its famous clog design. Sept. 25, 2026 Updated Sept. 26, 2026, 11:46 a.m. ET Ask USA TODAY anything When did Crocs send a demand letter to Five Below? What is the price difference between Crocs and Five Below clogs? Why is Crocs suing Five Below over clog design? AI Overview Full Summary Crocs has filed a lawsuit against discount retailer Five Below, alleging that its $7 Juniors Charm Clog copies Crocs' Classic Clog design and infringes patents on decorative charms, and is seeking damages, an injunction, and destruction of infringing inventory. Crocs is suing Five Below over a $7 pair of clogs, alleging the discount retailer copied elements of its footwear and infringed patents covering the charms used to decorate the shoes. Crocs and its subsidiary, Jibbitz, filed the lawsuit Sept. 18 in U.S. District Court for the District of Colorado, where Crocs is based. The companies accuse Five Below of infringing trademarks and patents through its Juniors Charm Clog and related accessories, according to court documents. At the center of the case are Five Below's clogs, which Crocs says copy distinctive elements of its Classic Clog. The company alleges the shoes feature similarities including the arrangement of holes, trapezoid-shaped openings and a textured band. Crocs says those similarities could lead consumers to believe the Five Below shoes are affiliated with Crocs. The lawsuit also takes aim at the charms sold with Five Below's clogs. Jibbitz says the retailer's charms infringe three patents covering systems for attaching decorative charms to footwear and other wearable products. Crocs also says Five Below's Novelty Shoe Purse copies elements of the Classic Clog and a Crocs bag charm. Crocs warned Five Below about the products. Crocs says it sent Five Below a demand letter March 4 detailing its intellectual property concerns. According to the lawsuit, Five Below acknowledged receiving the letter but continued selling the disputed products. The legal complaint says Five Below was attempting to benefit from Crocs' investment in its brand by selling similar-looking footwear at a lower price. Five Below lists its Juniors Charm Clog for $7, according to its website, which currently shows all the variations out of stock online. Crocs' Kids Classic Clog sells for $39.99, according to its website, while the company's adult clogs generally cost between $50 and $65. What Crocs wants from Five Below. Crocs and Jibbitz are asking for a jury trial and unspecified damages, including alleged lost profits. They also want a permanent injunction preventing Five Below from selling products that infringe their intellectual property. The companies are seeking attorneys' fees and the destruction of inventory they say infringes their rights, according to the lawsuit. USA TODAY reached out to attorneys representing Crocs and Five Below for additional comment. Five Below continues to expand. The lawsuit comes as Five Below continues to expand its retail footprint. The Philadelphia-based chain, which operates more than 2,000 stores in 46 states, is known for selling a range of products at $5 or less, but some items are priced beyond $5 dollars. The company had opened 101 new stores as of August, while net sales increased more than 27% from the same period a year earlier, according to its latest earnings report. Crocs, meanwhile, says it sells about 150 million pairs of shoes annually, according to Investopedia, and generates more than $4 billion in annual sales, according to a February 2025 press release. Reporter Anthony Thompson can be reached at [email protected], or on X @athompsonUSAT
Five Below appoints Scott Settersten to its Board of Directors. PHILADELPHIA, PA, Sept. 23, 2026 (GLOBE NEWSWIRE) - Five Below, Inc. (NASDAQ: FIVE), the trend-right, extreme-value brand for the kid and the kid in all of us, today announced the appointment of Scott Settersten, former Chief Financial Officer of Ulta Beauty, to its Board of Directors and the Audit Committee of its Board of Directors, effective September 21, 2026. In connection with Mr. Settersten's appointment, Five Below's Board increased to ten directors. "Scott is a highly respected finance leader with a proven track record of scaling a high-growth retail business while maintaining strong financial discipline," said Mike Devine, Chair of the Five Below Board. "His deep financial and operational expertise will be a valuable addition to our Board, and we look forward to drawing on Scott's experience as we execute on our significant growth opportunity and drive long-term value for our stakeholders." Mr. Settersten served as the Chief Financial Officer of Ulta Beauty from 2012 until his retirement in March 2024, where he oversaw the company's finance, accounting, tax, treasury, procurement, internal audit, investor relations, loss prevention and real estate teams. Mr. Settersten also spent 15 years with PricewaterhouseCoopers LLP as a certified public accountant in the assurance and risk management practices. In addition, he served as a director and member of the audit committee of Kimball International from July 2020 to June 2023. "I am honored to join the Five Below Board at such an exciting time in the company's evolution," said Mr. Settersten. "Five Below is one of the most compelling growth stories in retail with a unique value proposition and target customer," Mr. Settersten continued. "I look forward to working with the Board and leadership team to build on the company's momentum and execute its long-term growth strategy to create lasting value for shareholders." About Five Below: Five Below is a leading growth retailer offering trend-right, extreme value, high-quality products loved by the kid and the kid in all of us. We believe life is better when customers are free to "let go & have fun" in an amazing experience filled with unlimited possibilities. With most items priced between $1 and $5 and some extreme value items priced beyond $5, Five Below makes it easy to say YES! to the newest, coolest stuff across awesome Five Below worlds: Candy, Style, Party, Room, Create, Tech, Sports and New & Now. Founded in 2002 and headquartered in Philadelphia, Pennsylvania, Five Below today has over 2,000 stores in 47 states. For more information, please visit www.fivebelow.com or follow @fivebelow on TikTok, Instagram, Facebook, and YouTube. Investor Contact: Five Below, Inc. Christiane Pelz, Vice President, Investor Relations [email protected]
Attorney General Nessel announces agreement with Five Below over alleged pricing violations. Michigan Attorney General Dana Nessel announced on Sep. 18 an agreement with retail chain Five Below to resolve allegations that the company's scanners overcharged consumers and failed to clearly display item prices at nearly 20 stores in Michigan. The resolution follows a Notice of Intended Action sent by Nessel in November 2025, which cited alleged violations of the Michigan Shopping Reform and Modernization Act and the Michigan Consumer Protection Act on 30 separate occasions. "Michigan consumers must be able to trust that the prices they see on the shelves match what they are actually being charged," said Attorney General Nessel. "This agreement holds Five Below to a high standard of accountability and ensures they take concrete steps to improve their business practices moving forward. My office will continue to work with MDARD to protect hardworking Michiganders and ensure our stores display accurate and transparent costs." MDARD Director Tim Boring said, "MDARD's weights and measures inspectors work diligently to protect Michigan consumers from unfair business practices. This settlement represents that work." From June 5, 2025, through November 5, 2025, inspectors from the Michigan Department of Agriculture and Rural Development issued multiple non-compliance findings under the Shopping Reform and Modernization Act at Five Below locations. In several cases, items labeled as $5 allegedly rang up as $6 or $7 at checkout. As part of the settlement, Five Below has agreed to implement new policies aimed at ensuring ongoing pricing accuracy in compliance with state law. These include dedicating additional staff hours for pricing accuracy efforts, enhancing employee training regarding pricing protocols, establishing internal audit procedures for price checks, conducting quarterly independent audits for one year, and accepting increased penalties for repeat violations identified by MDARD investigations over a three-year period. Five Below will pay $179,500 as part of the agreement: $50,000 will go toward covering investigation costs incurred by MDARD; funds will also support independent audits; any remaining balance will be distributed to the Department of Attorney General.
Attorney General Nessel announces agreement with Five Below over alleged pricing violations. Michigan Attorney General Dana Nessel announced on Sep. 18 an agreement with retail chain Five Below to resolve allegations of scanner overcharges and failure to clearly display item prices at nearly 20 stores across the state. The agreement follows a Notice of Intended Action sent by Nessel in November 2025, which cited alleged violations of the Michigan Shopping Reform and Modernization Act and the Michigan Consumer Protection Act on 30 separate occasions. "Michigan consumers must be able to trust that the prices they see on the shelves match what they are actually being charged," said Attorney General Nessel. "This agreement holds Five Below to a high standard of accountability and ensures they take concrete steps to improve their business practices moving forward. My office will continue to work with MDARD to protect hardworking Michiganders and ensure our stores display accurate and transparent costs." Tim Boring, Director of the Michigan Department of Agriculture and Rural Development (MDARD), said, "MDARD's weights and measures inspectors work diligently to protect Michigan consumers from unfair business practices. This settlement represents that work." From June 5, 2025, through November 5, 2025, MDARD issued numerous non-compliance findings at Five Below stores under the Shopping Reform and Modernization Act. In several cases, items labeled as $5 allegedly rang up as $6 or $7 at checkout. Under the terms of the agreement, Five Below will implement new policies aimed at ensuring pricing accuracy and compliance with state law. These include dedicating additional staff hours for pricing checks, enhanced training for employees on pricing procedures, internal audit protocols for pricing accuracy, quarterly independent audits for one year, and increased penalties for repeat violations identified by MDARD investigations over three years. Five Below has agreed to pay $179,500 to the State of Michigan; $50,000 will go toward covering MDARD's investigation costs while funds will also support independent audits before any remaining balance is distributed to the Department of Attorney General.