Director, Communications & Content

Overview

The Communications & Content Director (C&CD) is a new role at Sprouts Farmers Market and leads the development and execution of 360^o integrated, customer-centric advertising & content plans across all marketing media channels including film, long & short-form content, audio, owned, paid and earned media. & is a consult on programmatic, email, SMS/Push, store, and site/app. The C&CD role is responsible for the acceleration of Sprouts Farmers Market Unaided Awareness and Brand Equity measures through the development and deployment of insight-driven, compelling and highly engaging always-on communications and brand storytelling. The C&CD leader leads a team of Managers and Specialists empowered with the responsibility for creating brand fame, igniting consumers imaginations & driving distinctivity in a highly competitive, fast-paced specialty retail market.   

Reporting to the VP, Brand Marketing, this role leads our creative agency roster partnerships to ensure creative output delivers business impact, above average consumer engagement and long-term, sustainable brand equity gains. Leading the team driving brand fame for a business generating approximately $8.8B+ in annual revenue and operating 500+ stores nationwide alongside a growing e-commerce presence, the C&CD oversees internal teams and several external agencies, driving creative excellence, strong business results, and creates a team culture centered on ideas, insights & consumer connection. The role manages a significant multi-million-dollar production budget.

The Sprouts Farmers Market brand is at a significant inflection point in its growth trajectory and our strategic intention is to next level our Brand Marketing to better compete in acquiring, retaining and prospecting future customers by delivering above market growth in Core markets, solidifying the brand reputation in Emerging markets and launching the brand in New markets. Sprouts Farmers Market has a strong desire to position itself at the intersection of Holistic Wellness, Culture and Innovation to establish its brand fame well beyond the confines of our industry sector and become a thought leader in the lifestyle/wellness space, creating a growing community of brand mavens and advocates across geographies, ethnicities and cultural identities.  This leader will shape the future of Sprouts’ brand equity by developing and implementing a compelling creative vision to establish a distinctive competitive advantage as the company accelerates future growth. It will be critical that this individual brings a proven track record for driving creative innovation, brand storytelling, content & brand publishing acumen and leading teams through transformation in a positive and effective way. #LI-AD1

Overview of Responsibilities

Creative & Content Direction

• Create the Sprouts Farmers Market 18-month rolling content & communications plan in partnership with Agencies of Record and Internal creative team.
• A master storyteller with a creative spike in long and short format brand content with a proven track record of consumer engagement.
• Lead concept development and execution of integrated communications across brand strategic pillars achieving or exceeding engagement, response and long-term growth & penetration kpi’s
• Shape, evolve and have creative oversight for SFM brand voice, tone, and core messaging.
• Act as the de facto showrunner for SFM produced film & content programming including AI generated content paid partnerships and integrations, internal and external production shoots.
• Leverage relevant specialist industry connections, cultural insight, and emerging consumer phenomena in food, wellness and beyond to inform forward-thinking creative direction and content innovation.

Collaboration & Teamwork

• Experience leading organizational change/transformation a key skill and to add deep experience with social content as a specific call-out.
• Partner with AOR’s to ensure Creative Briefs are world-class and commercially connected.
• Manage critical delivery dates, seasonal upweights and marketing channel innovations with AOR’s to optimize creative impact.
• Aligning creative work with SFM Brand, Category & Channel strategies and enterprise performance goals
• Lead campaign planning and ensure alignment with VP Brand and CCO on direction, timelines, and deliverables

Team & Agency Leadership

• Lead, mentor, and develop the SFM team to create a communications powerhouse noted to be the thought leader and industry pacesetter in the Wellness space.
• Motivate, inspire and entice people with Influence and other third parties to engage in long-term creative partnerships with SFM.
• Inspire a culture of creativity by inspiring partners to appropriately push boundaries, challenge convention, and elevate the impact of SFM brand communications.
• Full accountability for management of agency partners, leading all-agency collaboration meetings monthly
• Budget accountability for SFM annual Content & Communication production budget.

Qualifications

• Bachelor’s degree in film production & design, Creative Writing or related creative field strongly preferred
• 15+ years’ minimum experience in Creative Director roles (Agency or Brand), Executive or Senior Producer/Director Roles (Network or Independent) with strong media & entertainment industry connections
• Experience in leading world-class brand communications teams with a spike in building sustained brand fame and media coverage, brand communications with social currency and high levels of virality.
• Exceptional screenwriting, copy and storytelling skills.
• Deep experience with social media content creation, effectiveness management & strategic integration
• Competency in pitching & presenting to Senior Stakeholders and Executive Board members.

Physical Requirements

The physical demands and work environment characteristics described here are representative of those that must be met by a team member to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Operate standard office equipment including computer, telephone, and other devices requiring repetitive hand and eye movement.
• Ability to sit or stand for extended periods of time.
• Occasional travel to meetings, store locations, project reviews or photo/video shoots.

The above statements are intended to describe the general nature and level of the work being performed. This is not an exhaustive list of all duties, responsibilities, or requirements. Sprouts’ management reserves the right to amend duties as business needs evolve.

Benefits

In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:

• Competitive pay
• Sick time plan that you can use to support you or your immediate families health
• Vacation accrual plan
• Opportunities for career growth
• 15% discount for you and one other family member in your household on all purchases made at Sprouts
• Flexible schedules
• Employee Assistance Program (EAP)
• 401(K) Retirement savings plan with a generous company match
• Company paid life insurance
• Contests and appreciation events throughout the year full of prizes, food and fun!

Eligibility requirements may apply for the following benefits:

• Bonus based on company and/or individual performance
• Affordable benefit coverage, including medical, dental and vision
• Health Savings Account with company match
• Pre-tax Flexible Spending Accounts for healthcare and dependent care
• Company paid short-term disability coverage
• Paid parental leave for both mothers and fathers
• Paid holidays

Get Paid Every Day!

Sprouts Farmers Market offers DailyPay - if you’re hired as an eligible employee, you’ll be able to transfer the money you’ve already earned at no extra cost, and get it the next business day, for free.  We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday.

 You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/.

Why Sprouts

Grow with us!

If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting.  Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary.

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