Marketing Manager

Marketing Manager, FastCast

Based in: This is a full-time, in-office role (4 days a week, 1 day remote) based at our office in Versova, Mumbai

Company and Team Overview:
Talent Systems, LLC is the leading technology solution provider for casting and auditioning in the entertainment industry. Casting directors and agents worldwide use Talent Systems’ portfolio of products to source and manage talent across film, television, commercials, theatre, and digital projects, powering an unparalleled, global casting software ecosystem. 

We are headquartered in Los Angeles and operate in the US, Canada, the UK, Australia, and India. Our portfolio brands include Casting Networks, Spotlight, FastCast, Cast It, Casting Frontier, Staff Me Up, Tagmin, and Cast It Reach.

FastCast is India’s premier digital casting platform, built to bring structure, transparency, and technology to one of the world’s largest entertainment industries. FastCast connects talent from across the country with leading Casting Directors and production houses, replacing fragmented WhatsApp messages and physical queues with a verified, legitimate digital ecosystem. We have set up our studio in Versova, Mumbai, and are building the founding team that will shape the future of casting in India. This is a fantastic opportunity for someone who is ambitious and wants to be part of a company that is disrupting the sector.

Based in our Mumbai office, the Marketing Manager will play a hands-on role in building FastCast's brand presence and driving app adoption across India.

This role executes FastCast's day-to-day multichannel strategy across owned, earned, and paid channels, supporting everything from content creation to campaign delivery. The Marketing Manager will deliver cross-channel campaigns to engage and convert aspiring talent across India, while building industry partnerships and delivering an exceptional brand experience to FastCast's growing membership.

Reporting to the Commercial Director, India, you'll actively support our go-to-market and customer success strategies, helping turn them into revenue growth.

Job requirements

• Proven experience in digital marketing within the entertainment, media, or event industries. 
• Previous experience working in a startup environment.
• Ability to take creative digital concepts from ideation through to launch. 
• Experience managing social media agencies and/or external creative agencies.
• Ability to efficiently manage large-scale digital marketing channels and campaigns.
• Willingness and ability to work a full-time, 4-days-a-week schedule on-site at the Versova office. 
• A commitment to providing exceptional service and a positive experience for all users and partners.
• Strong problem-solving skills with the ability to anticipate challenges.
• Hands-on experience with photo shoots and event production is a plus.
• Tech-savviness with industry-standard content management systems and analytics tools.

Job responsibilties

• Execute FastCast’s end-to-end digital media strategy across WhatsApp, Instagram, LinkedIn, Facebook, YouTube, Reddit, and FastCast.com.
• Oversee the creation of engaging customer-focused content (independently or alongside agencies) to boost brand awareness and conversions. 
• Act as the primary point of contact for the marketing tactics, offline and online, that include social media channels, performance marketing initiatives, influencer collaborations, print magazines, modern digital publications, public relations, targeted email campaigns, radio broadcasts, outdoor billboards, podcasts, and television. Review all deliverables for brand tone, cultural accuracy, and alignment with FastCast’s Indian identity.
• Build and nurture strong professional relationships with Indian casting directors, production houses, acting schools, talent agencies, and influencers to drive industry credibility and app adoption.
• Coordinate closely with our casting users to design and execute co-branded marketing campaigns, leveraging their reputation to establish FastCast's localised authority.
• Manage and update the FastCast.com website on WordPress, partnering with our global marketing team to apply best practices, optimize conversion, and keep design consistent across the Talent Systems portfolio.
• Execute targeted paid social media campaigns across Meta and Google platforms to drive user sign-ups across Indian cities.
• Monitor, analyse, and report on key marketing metrics, including follower growth, engagement rates, reach, and conversion to sign-ups, aligning all efforts with the company's subscriber milestones.
• Plan and execute photo and video shoots to capture imagery and content to use across FastCast's marketing channels
• Uphold brand guidelines, ensuring campaigns and services comply with company policies and local regulations. 
• Partner with the cross-functional FastCast team to support and promote feature launches and events.