Senior Analyst
Publicis Groupe
Senior Analyst
Publicis Groupe
Runs advertising and digital transformation services
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Senior Analyst, Digital Product Management – AI
Digitas is seeking a proactive and collaborative Senior Analyst, Digital Product Management – AI to support the development, delivery, and continuous improvement of our proprietary, generative AI-powered solutions. In this role, you will work closely with Product Managers, Engineers, Quality Assurance, and internal stakeholder teams to help define, document, and deliver innovative AI-powered and digital products for agency operations and client projects.
You’ll leverage your analytical, communication, and project execution skills to support requirements gathering, solution documentation, testing, and platform enhancements for both our internal agency users and external clients. You’ll help bring generative AI-driven features and workflows to life by executing day-to-day product analysis activities in a fast-paced, collaborative environment.
Key Responsibilities:
Support requirements gathering by participating in research, interviews, and working sessions with stakeholders and subject matter experts under the guidance of Product Managers or senior team members.
Assist with the creation and maintenance of product and functional documentation - including requirements, user stories, process diagrams, and acceptance criteria - using industry standards and company templates.
Help translate requirements into clear user/process flows, data models, and analysis matrices with support from senior product and technical team members.
Support Product and Engineering teams by helping communicate and clarify requirements, capture technical feedback, and document product specifications.
Participate in agile ceremonies (stand-ups, sprint planning, demos, retrospectives) and share timely updates on assigned tasks, requirements, and progress.
Assist QA efforts by reviewing test cases, documenting and tracking defects, and helping validate the quality and accuracy of AI-driven features and enhancements.
Collaborate with experience designers, engineers, QA analysts, and account leads during feature development, helping ensure user and business needs are understood and reflected in project work.
Conduct guided research to support best practices, vendor/tool evaluations, and feature exploration for generative AI and adjacent technologies.
Support prompt writing and AI agent creation by drafting, testing, and refining prompt instructions, agent workflows, and use case documentation in partnership with Product, Engineering, and stakeholder teams.
Stay current on trends in generative AI, MarTech, automation, and digital product development, and share relevant learnings with the team.
Prepare concise, accurate progress updates, documentation, and/or presentation materials for technical and non-technical audiences with input from senior team members.
Who You Are:
Resourceful, curious, and eager to learn about emerging digital and AI technologies.
Analytical and detail-oriented, with strong documentation and project management support skills.
Clear written and verbal communicator who can work collaboratively with stakeholders at different experience levels and technical backgrounds.
Highly organized and adaptable - thriving in a fast-paced, dynamic environment where priorities and project requirements may evolve.
Proficient using documentation and collaboration tools (Microsoft Word, PowerPoint, Excel, Visio/Figma/other diagramming tools, JIRA, Confluence).
Possess general knowledge of digital/MarTech platforms, software development processes, and agile project frameworks.
We’re looking for strong, impactful work experience, which typically includes:
Bachelor’s degree in Business, Computer Science, or a related field, or equivalent practical experience.
2–4 years of industry experience in Digital/Technical Product Management, Business Analysis, or supporting Digital/MarTech projects.
Foundational familiarity or interest in generative AI and related digital technologies.
Exposure to AI-related tools or platforms such as OpenAI, Claude, Gemini, or similar technologies (e.g., using chatbots, prompt engineering, or no/low-code AI tools) is a strong plus.
Demonstrated ability to research and synthesize emerging AI and automation technologies to support documentation, requirements, or solution proposals.
Demonstrated experience with requirements gathering, documentation, QA/test case support, and partner collaboration.
Experience with agile project delivery and supporting multiple stakeholders is preferred.
Ready to accelerate your career at the forefront of AI-powered product innovation? Apply today!
2026-168805
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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