Full-Time

Product Marketing Manager

Bitcoin Mining

Posted on 8/19/2024

Square

Square

5,001-10,000 employees

Payment and POS solutions for businesses

Fintech
Financial Services

Senior, Expert

San Francisco, CA, USA + 1 more

More locations: Remote in USA

Role can be based anywhere in the US or Canada.

Category
General Marketing
Growth & Marketing
Required Skills
Lead Generation
Marketing
Requirements
  • Bachelor’s Degree in Marketing, Business, Communications or equivalent of professional experience.
  • At least 5 years of experience in product marketing, ideally within or at the intersection of the fintech, crypto, or hardware sectors.
  • Proven track record of planning and executing successful product launches, go-to-market strategies and lead generation tactics.
  • Excellent analytical skills with the ability to track and interpret key performance indicators. Proficiency in conducting and analyzing user research, including user interviews, online surveys and customer outreach.
  • Outstanding communication, collaboration and project management skills with the ability to manage multiple initiatives simultaneously.
  • A strong passion for the Bitcoin ecosystem, along with a deep understanding of its market and community.
  • Experience in both B2C and B2B marketing.
Responsibilities
  • Plan and implement comprehensive product launch and go-to-market strategies.
  • Develop and implement plans for generating leads for key go-to-market activities.
  • Collaborate with cross-functional team members to guarantee seamless and successful product launches.
  • Develop and refine product positioning and messaging of our key products to drive market differentiation.
  • Lead strategy and development of the key content marketing initiatives across multiple channels and types (e.g. case studies, social media, thought leadership, blog)
  • Conduct end-to-end user research activities across all market segments, initiate and nurture relationships with key opinion leaders in the industry.
  • Monitor and analyze key performance indicators for marketing initiatives.

Square provides payment and point-of-sale (POS) solutions for businesses, particularly small to medium-sized enterprises (SMEs) like retail stores and restaurants. Its main product is a POS system that includes card readers and a software platform, enabling businesses to accept various payment methods such as credit cards and mobile payments. Square also offers additional services like invoicing, payroll management, and business analytics, making it a comprehensive tool for managing business operations. What sets Square apart from competitors is its user-friendly design and transparent fee structure, which charges a small fee per transaction processed. The company's goal is to empower SMEs by simplifying payment processing and business management.

Company Stage

IPO

Total Funding

$601.2M

Headquarters

San Francisco, California

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Square's partnership with Sysco enhances its reach in the restaurant sector.
  • Embedded finance trends offer opportunities for Square to expand B2B services.
  • Square's new features for beauty and wellness sellers increase its market appeal.

What critics are saying

  • Increased competition from companies like Toast challenges Square's market share.
  • The rise of alternative digital payment platforms pressures Square to innovate.
  • Volatility in fintech stocks could impact investor confidence in Square.

What makes Square unique

  • Square offers a comprehensive suite of payment and POS solutions for SMEs.
  • The company provides user-friendly hardware and software for seamless business operations.
  • Square's transparent transaction fee structure appeals to small business owners.

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