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Full-Time

Product Marketing Manager

Bitcoin Mining

Confirmed live in the last 24 hours

Square

Square

10,001+ employees

Payment and POS solutions for businesses

Consulting
Energy
Consumer Software
Fintech
Social Impact
Crypto & Web3
Financial Services
Consumer Goods

Senior, Expert

San Francisco, CA, USA + 2 more

Category
General Marketing
Growth & Marketing
Required Skills
Lead Generation
Marketing
Requirements
  • Bachelor’s Degree in Marketing, Business, Communications or equivalent of professional experience.
  • At least 5 years of experience in product marketing, ideally within or at the intersection of the fintech, crypto, or hardware sectors.
  • Proven track record of planning and executing successful product launches, go-to-market strategies and lead generation tactics.
  • Excellent analytical skills with the ability to track and interpret key performance indicators. Proficiency in conducting and analyzing user research, including user interviews, online surveys and customer outreach.
  • Outstanding communication, collaboration and project management skills with the ability to manage multiple initiatives simultaneously.
  • A strong passion for the Bitcoin ecosystem, along with a deep understanding of its market and community.
  • Experience in both B2C and B2B marketing.
Responsibilities
  • Plan and implement comprehensive product launch and go-to-market strategies.
  • Develop and implement plans for generating leads for key go-to-market activities.
  • Collaborate with cross-functional team members to guarantee seamless and successful product launches.
  • Develop and refine product positioning and messaging of our key products to drive market differentiation.
  • Lead strategy and development of the key content marketing initiatives across multiple channels and types (e.g. case studies, social media, thought leadership, blog)
  • Conduct end-to-end user research activities across all market segments, initiate and nurture relationships with key opinion leaders in the industry.
  • Monitor and analyze key performance indicators for marketing initiatives.

Square provides payment and point-of-sale (POS) solutions designed for businesses of all sizes, particularly small to medium-sized enterprises (SMEs) like retail stores, restaurants, and online merchants. Its main product is a POS system that includes hardware such as card readers and terminals, along with software that allows businesses to accept various payment methods, including credit cards, debit cards, and mobile payments. Square also offers additional services like invoicing, payroll management, and business analytics, making it a comprehensive tool for managing business operations. What sets Square apart from its competitors is its user-friendly interface and transparent fee structure, which charges a small fee for each transaction processed. This simplicity appeals to small business owners who value predictable costs. The goal of Square is to empower SMEs by providing them with the tools they need to manage sales and customer relationships effectively.

Company Stage

IPO

Total Funding

$601.2M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Square's expansion into new markets, such as offering Tap to Pay in France, indicates strong growth potential and international reach.
  • The company's investment in Bitcoin and blockchain technology positions it at the forefront of financial innovation, potentially leading to significant long-term gains.
  • Square's extensive ecosystem of third-party integrations, particularly in the food and beverage sector, enhances its value proposition and operational efficiency for businesses.

What critics are saying

  • The highly competitive fintech market requires Square to continuously innovate to maintain its market position and avoid being outpaced by rivals.
  • Square's significant investment in Bitcoin introduces volatility and financial risk, which could impact its overall financial stability.

What makes Square unique

  • Square's user-friendly hardware and software solutions, including its flagship POS system, set it apart in the fintech market by offering a seamless and comprehensive business management experience.
  • The company's transparent transaction-based revenue model appeals to small business owners who prefer predictable costs, unlike competitors with more complex fee structures.
  • Square's strategic focus on integrating advanced technologies like machine learning and Bitcoin into its ecosystem demonstrates its commitment to innovation and staying ahead of market trends.