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IPG Mediabrands

Global media planning, buying, analytics

Senior Digital Expert - Search

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeMadrid, SpainNo salary listedIn-person

About the Job

Requirements

  • At least 3 years of experience in similar positions and functions.
  • Training in Business Administration, Marketing, Advertising, Public Relations, or a similar field.
  • Knowledge of Search Ads 360, Google Ads, Google Analytics, and Campaign Manager.
  • Ability to analyze the media industry.
  • Advanced skills in Excel and PowerPoint.

Responsibilities

  • Develop performance strategies focused on the search channel for lead-generation clients.
  • Activate, manage, and optimize Search, Performance Max, and Discovery campaigns in Google Ads and Search Ads 360, as well as Search campaigns in Bing, with a performance objective.
  • Monitor, report on, and optimize active search campaigns.
  • Report directly to clients for managed accounts.
  • Develop PowerPoint presentations and monitoring reports.
  • Manage and prioritize clients’ daily requests.
  • Develop innovation proposals and continuously improve accounts.
  • Create and propose integrated strategies with the other active channels for clients.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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