Growth Generalist

About Pylon
Pylon is the mortgage-as-a-service platform, allowing enterprises to create and offer mortgage credit products through our APIs and capital stack. We’re backed by prominent investors including Conversion Capital, Peter Thiel, QED, and Fifth Wall as well as the founders of Blend, Mercury, Ramp, and AngelList.

About the Role
At Pylon, we’re a small team building the most ambitious platform in the mortgage space at an increasingly critical time. As our first growth hire, you’ll play a pivotal role in building a trusted brand and crafting a scalable GTM machine.

About you

• Are a creative builder. This role does not come with numerous design agency resources or building out a big team on day 1. You’ll need to be scrappy and drive execution at a fast clip.

• Are a meticulous craftsman. Doing things impressively well is in Pylon’s DNA. We obsess over our work to deliver the best products in mortgage.

• Are customer first. You think through the lens of our customers using first principles and enjoy spending time in the go-to-market trenches.

• Are a great writer. This is a writing-intensive role and the bar is high; your writing will play a key role in shaping the voice of Pylon, creating impactful messaging that fuels our mission.

• Are self-motivated and high horsepower. You can define a goal and drive towards it without extensive hand-holding. The team is supportive and loves to share knowledge, but there’s no time for micromanaging your work.

• Have great ideas, and act quickly on them. You see opportunities all around you to make product, sales, and the overall company better. We’ll give you an environment where you can act on those ideas.

• Are comfortable with ambiguity. There are a million ways to do things; you should feel at ease making important decisions in ambiguous situations, thoughtfully balancing many competing constraints.

• Have strong opinions that you’re willing to defend. We have a culture of discussion and debate on important decisions. We’ll push you to defend your choices, and expect you to do the same.

• Can learn quickly with confidence. Mortgage is complex, we are regulated, and our platform is multi-product. You must have the attitude that you can absorb it, get on top of it, and build something better than what came before.

Role Responsibilities

• Be the voice of the customer: you will be a trusted authority on how our customers think, behave, and buy. In collaboration with GTM/Sales, you’re expected to advocate for them daily and translate this into compelling positioning to solve their most critical problems. You will do extensive user and market research to inform this.

• Refine and amplify Pylon’s story: tell the story of a first-of-its-kind platform that will reshape how mortgage is done. We support customers who are building mortgage for the first time, as well as those switching to Pylon across multiple industry segments. Finding consistent ways to speak in their languages will be crucial.

• Build an enterprise-grade brand: Trust is crucial in mortgage - the stakes are high for our customers and their borrowers. We must continuously show our customers and partners that they can trust Pylon to launch and scale with them.

• Scale demand gen: develop and execute a demand generation strategy using primary account based marketing and a variety of channels including content marketing, SEO/SEM, email marketing, social media, events, and partnerships.

• Help with PR and earned media: you will partner closely with comms resources to run high value launches that amplify the mission.

• Events and out of home: you will run experiments for Pylon ’out in the wild’ to drive brand awareness and support demand gen.

• Own the tech stack: we don’t have a rev ops team. You’ll be expected to integrate and operate off the self technology, working with our engineering team as needed.

• Build marketing and sales assets: create customer-facing assets that are polished, visually balanced, and consistent with Pylon’s brand guidelines.

Requirements

• 5-8+ years of experience in product marketing, growth marketing, growth, or similar roles

• Interest in fintech, financial products and AI

• 5 days a week in office (Menlo Park)

• Bonus points if you’ve worked on deeply technical products and developer tools, or complex financial products.