Creator Agency Partnership Manager

Responsibilities

The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities. We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market. You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place. Team Intro The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users. This role is based in our Munich office. The Team The German Creator Team is focused on scaling the creator business on TikTok Shop by growing a strong creator ecosystem and building high-quality partnerships with creator/talent agencies. The team supports the full funnel of agency management: acquiring new agencies, onboarding their creators to TikTok Shop, enabling creator growth, and supporting matchmaking between creators and relevant brands with close partnership from Category Creator Managers. We are looking for a highly driven, entrepreneurial, and relationship-oriented Creator Agency Partnership Manager who can work independently, identify creative ways to acquire new creator agencies, and act as a strategic and operational point of contact for existing agency partners. This role is critical to accelerating creator acquisition and driving GMV growth through agency partnerships on the German market. Responsibilities: - Drive new agency acquisition by proactively identifying, approaching, and converting high-potential creator/talent agencies to join TikTok Shop. - Own agency relationships end to end as the key point of contact for existing creator agencies, building trust and helping them scale sustainably on the platform. - Support agency growth in GMV and creator acquisition by setting clear priorities, identifying growth opportunities, and guiding agencies on the actions that matter most. - Lead agency enablement on key business topics including monthly campaigns, platform opportunities, operational best practices, and problem solving. - Partner across the full agency management funnel from agency acquisition to creator onboarding and ongoing incubation on TikTok Shop in close collaboration with Category Creator Managers to support strong creator-to-brand matchmaking aligned with each creator's category focus, audience, and community. - Track partner performance closely through regular performance reviews, KPI monitoring, and data-driven action plans. Use data and business insight to identify gaps, evaluate partnership quality, and turn performance trends into practical recommendations. - Represent TikTok Shop with strong external communication through agency meetings, presentations, negotiations, and ongoing relationship management.

Qualifications

Minimums Qualifications - 2+ years of experience in ecommerce, creator partnerships, agency management, business development, creator operations, account management, or a related field. - Strong partnership and communication skills: you can influence external partners, present with confidence, navigate objections, and build trust quickly. - Ability to work independently: you are a self-starter who can identify opportunities, create a plan, and drive execution with limited oversight. - Commercial mindset: you understand how to grow partnerships, unlock business potential, and translate opportunities into GMV impact. - Strong problem-solving skills: you can address partner issues pragmatically and keep momentum in a fast-moving business environment. - Analytical skills and affinity for numbers: you are comfortable tracking performance, interpreting partner data, and turning insights into actions. - Fluency in German, English, and Chinese to facilitate communication with Chinese and German stakeholders. Preferred Qualifications - Experience working in e-commerce, social commerce, creator economy, digital media, or platform partnerships. - Experience managing creator agencies, talent networks, or similar partner ecosystems. - Experience in partner acquisition, account growth, or business development with external clients or agencies. - Familiarity with performance tracking, funnel management, and growth planning. - Comfortable working in a highly dynamic, rapidly changing, and entrepreneurial environment. -Experience managing multiple stakeholders across external agencies and internal cross-functional teams. -Highly organized and execution-focused: you can manage several agency relationships, campaigns, and growth initiatives at the same time. By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

Job Information