Job Description
1. Strategic Product Planning & Market Intelligence
- Conduct competitive, market trend, technology, and business model analyses to inform both short- and long-term product strategy; synthesize findings into actionable roadmap inputs.
- Translate audience behavior data, content engagement patterns, and qualitative feedback into a living product framework that drives roadmap and dev priorities.
2. Endemic Product Ownership (Physician Audience Experience)
- Own the physician-facing product surfaces end to end: the MDLinx destination, the mobile app, and the engagement products physicians use.
- Run a continuous experience experimentation calendar across information architecture, layout, recommendations, and onboarding. Maintain a test backlog with hypothesis, design, result, and decision.
3. Commercial Product Development (Pharma Brand Engagement)
- Own the roadmap for MDLinx commercial engagement products.
- Partner with Sales to translate pharma client needs into product features that serve the physician audience and drive commercial revenue.
4. Go-to-Market & Product Launch
- Lead product release and go-to-market launch activities: define launch strategy, messaging, success metrics, and accountability across functions for effective product adoption.
- Track post-launch adoption and engagement metrics; drive rapid iteration based on real-world performance.
5. Cross-Functional Partnership
- Facilitate strong partnerships across Sales, Marketing, Engineering, Leadership, and Client Services to drive product development from ideation through launch and ongoing maintenance.
- Own the cross-channel experience and cohesion.
Qualifications
Education
- Bachelor's degree in Product, Design, or a related field required.
- Advanced certification in product management, UX, or AI/ML is a plus.
- Participation in M3's AI training and upskilling is an expectation.
Experience
- 7 to 10 years in product management, shipping sophisticated digital products to a demanding professional audience. Premium media, publishing, subscription, or digital health. Healthcare experience is valued, not required.
- Demonstrated track record of owning both audience-growth and commercial-client lines simultaneously.
- Has shipped with engineers directly: technically credible enough to read code, engage on architecture trade-offs, and write a spec engineering can start from the same day.
- Daily working fluency with AI tools (Claude, ChatGPT, Cursor, Copilot, or equivalent); has shipped or contributed to AI-driven product features, including personalization, recommendation, or content discovery.
- Experience with agile delivery as a practitioner and team leader, not as a process manager.
- Familiarity with analytics platforms (Google Analytics, Snowflake, Tableau, Hotjar, or similar).
- Experience with content or media product stacks, including CMS and ESP/CDP, and personalization or recommendation surfaces preferred.
Additional Information
Benefits:
A career opportunity with M3USA offers competitive wages, and benefits such as:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization
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